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How Equipment Dealers Can Leverage Email Marketing Guest writer Debbie Frakes takes a detailed and instructive approach in this week’s blog, “How Equipment Dealers Can Leverage Email Marketing.” Email marketing is a vital component of an equipment dealer’s strategy. It’s an efficient method to consistently present your brand, products, and services to customers. The advantages […]
Top Equipment Dealership Marketing Tips Guest writer Debbie Frakes provides readers with four concrete strategies to employ in her blog, “Top Equipment Dealership Marketing.” The key to success for heavy equipment dealers is to prioritize customer retention and purchase frequency. With the economy potentially tightening, it’s crucial to maintain your current customer base and motivate […]
Marketing Isn’t Here to Just Make Things Pretty Learning Without Scars is pleased to introduce our new guest writer, Stephanie Smith. This week marks her debut blog post for LWS, with “Marketing Isn’t Here to Just Make Things Pretty.” Stephanie Smith, a seasoned marketing strategist with over 15 years of experience across blue-collar industries like […]
The Basics of Marketing, How to Avoid the “What were they thinking” Moments Guest writer Bonnie Feigenbaum introduces her lecture series with this debut blog post: The Basics of Marketing, how to avoid the “What were they thinking” Moments. Marketing is all about creating a connection between your company and your customer, a permanent place […]
Applying Services Marketing within the Equipment Dealers Business Model Guest writer Ron Wilson offers an instructive guide in this week’s blog post: “Applying Services Marketing within the Equipment Dealers Business Model.” Marketing plays a critical role within the equipment dealership. Two of the basic functions are to promote the Products and Services for the equipment […]