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The 4Ps Marketing Model Hurts Your Dealership
The 4Ps Marketing Model Hurts Your Dealership Guest writer Roy Lapa turns our traditional wisdom of marketing on its ear by pointing out how the 4Ps of marketing model hurts your dealership. The persistence of the 4Ps of marketing within heavy equipment dealerships hurts their future. The 4Ps of marketing represent the following elements: price, […]
The Basics of Marketing, how to avoid the “What were they thinking” Moments
The Basics of Marketing, How to Avoid the “What were they thinking” Moments Guest writer Bonnie Feigenbaum introduces her lecture series with this debut blog post: The Basics of Marketing, how to avoid the “What were they thinking” Moments. Marketing is all about creating a connection between your company and your customer, a permanent place […]
The Key to Equipment Dealer Marketing: Use the Right Lead Sources
The Key to Equipment Dealer Marketing: Use the Right Lead Sources Guest writer Debbie Frakes reviews the importance of generating leads in multiple ways in this week’s blog post, “The Key to Equipment Dealer Marketing: Use the Right Lead Sources.” The only way for equipment dealers to achieve consistent success is by having a steady […]