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In this long-awaited book from the world’s premier brand expert and author of the seminal work “Building Strong Brands”, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, […]
Michael E. Porter’s Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity – like all great breakthroughs – Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three […]
Drawing from over 20 case studies – including Mobil, CIGNA, and AT&T Canada – the authors illustrate how pioneering companies have created an entirely new performance management framework – one that puts strategy at the center of critical management processes and systems.
The Four “R’s” Within a Talent Management Strategy Guest writer Ron Wilson writes about one of the critical focus points of a business plan: the employees. Here he shares “The Four ‘Rs’ Within a Talent Management Strategy.” Many years ago, we were developing business plans for the year and one of the critical areas of […]
How to map out a strategy to build a culture of respect In this week’s guest post, Sonya Law explains how to map out a strategy to build a culture of respect in your organization. Respect helps us to treat our most valuable resource – our people – in a way that shows they matter […]
What is your PEOPLE Strategy? When should it begin? In this week’s guest blog, Don Shilling addresses your business and asks the question “what is your people strategy?” Not only that, when should it begin? What is the “definition of a expert”? . . . . . I once heard that an expert was a […]
Good, Better, Best Rebuild Options Guest writer Ron Wilson tackles the gold standard of componentry in this week’s blog post: “Good, Better, Best Rebuild Options.” Over the years working in the service areas of a dealership (regardless of the brand) we have most likely heard the customer say the dealership “gold plates” the component rebuild. […]