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113 search results for: Strategy

1

Brand Portfolio Strategy

In this long-awaited book from the world’s premier brand expert and author of the seminal work “Building Strong Brands”, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, […]

2

Competitive Strategy

Michael E. Porter’s Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity – like all great breakthroughs – Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three […]

3

The Strategy-Focused Organization

Drawing from over 20 case studies – including Mobil, CIGNA, and AT&T Canada – the authors illustrate how pioneering companies have created an entirely new performance management framework – one that puts strategy at the center of critical management processes and systems.

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Scaling Up

It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned […]