If you are not happy with the results below please do another search
The 4Ps Marketing Model Hurts Your Dealership Guest writer Roy Lapa turns our traditional wisdom of marketing on its ear by pointing out how the 4Ps of marketing model hurts your dealership. The persistence of the 4Ps of marketing within heavy equipment dealerships hurts their future. The 4Ps of marketing represent the following elements: price, […]
It Has Been One Hundred Days Since We Last Talked Guest writer John Andersen brings readers up to date on the challenge he levied against the industry when it comes to innovation. Read his follow-up to see the outcome in “It Has Been One Hundred Days Since We Last Talked.” The expression one hundred days […]
How Has the Internet Changed the Role of Education? In this week’s post on Lifelong Learning, our Founder, Ron Slee, takes a deep dive into the worldwide web with, “How Has the Internet Changed the Role of Education?” The Internet is transforming education by changing the way students learn and the way teachers teach. This […]
Preventative Maintenance Agreements: A Great Thing Deserves Great Execution Guest writer Dale Hanna continues his writing on preventative maintenance with this week’s blog post – “Preventative Maintenance Agreements: A Great Thing Deserves Great Execution.” In our last blog, Preventative Maintenance Agreements – A Necessary Hero, we spoke about the important contributions PM agreements can make to […]
Is the Preventative Maintenance Business Part of Your Business Plan? Guest writer Bill Pyles writes this week’s blog post on preventative maintenance: is the preventative maintenance business part of your business plan? I sure hope the answer is a resounding yes! The PM business adopted by OEM equipment dealers goes back to the 1980s and […]
Are you afraid of your dealer business system? Guest writer Chris Kohart Tackles our reluctance to update the software systems we use in “Are you afraid of your dealer business system?” Dealerships invest heavily in people and the infrastructure to support the business, so why do so many dealers still utilize antiquated software solutions to […]
The Importance of Service Guest writer Mets Kramer is back with a new blog post for us. Read on to learn about The Importance of Service. Over the past few months, I’ve been travelling to visit numerous dealers all over the US and Canada. During my visits we tend to have long conversations on the […]
Equipment Sales in the ‘On Demand’ Age Guest writer Alex Kraft Started as an equipment salesperson for Flagler Construction Equipment (Volvo heavy dealer in Florida) in 2004. Tonight he brings his expertise here on the topic of managing equipment sales in the “on demand” age. Selling equipment used to be so easy. Or that’s what […]