In this lecture, I will be giving you an overview of the principles of marketing. The marketing process will be where we start to demonstrate a relationship between several concepts we will be discussing, during this LECTURE series. Marketing at its most basic level aids in the exchange of value between producers and consumers and whenever two parties exchange, they have a relationship. In the first lecture, the focus will be on the aim of marketing, to generate profitable relationships, by understanding customer needs, designing customer-driven marketing strategies & managing those connections.
CATEGORY:
Learning Without Scars Marketing Lectures (ENG)
LWS: Introduction to Marketing Research (ENG)
Course Access: Lifetime
Course Overview
