LWS: Marketing Questionnaire Design (ENG)

Apr 9, 2026

This lecture explores the pivotal role of questionnaires in the marketing research acquisition process and outlines the systematic steps required to develop effective survey instruments. The content details a comprehensive design process that begins with determining...

LWS: Marketing Data Analysis (ENG)

Apr 9, 2026

This lecture provides a comprehensive overview of the systematic procedures used to transform raw marketing research data into actionable insights. The material outlines a five-step process: validation and editing, coding, data entry, logical cleaning, and final...

LWS: Primary Research Surveys (ENG)

Apr 9, 2026

This lecture explores the methodologies and strategic importance of survey research in marketing. It defines survey research as a structured approach used to produce quantifiable insights into consumer behavior, motivations, and attitudes by analyzing a population...

LWS: Marketing Sampling (ENG)

Apr 9, 2026

This lecture provides a foundational overview of the sampling process within marketing research, covering essential concepts from developing a sampling plan to executing fieldwork. It defines a sample as a representative segment of a larger population of interest and...

LWS: Risk Management (ENG)

Mar 29, 2026

The modern supply chain is one of the most complex systems in business. It is global, multi-tiered, technology-enabled, and shaped by forces far beyond any single organization’s direct control. Companies depend on suppliers, logistics providers, ports, regulatory...