Jun 27, 2025
One of the true challenges in the parts and service business is to determine the successful penetration of the market: the market capture rates. This is another term used to represent your “market share.” How well you are looking after the needs of the customer is the...
Jun 27, 2025
A new reality is approaching. By now, everyone has been affected by “telemarketing.” Customers and consumers are starting to resist it. That is clear from the laws that are being presented and passed. Customers want service, and they want customer service calls. As...
Jun 27, 2025
What does it looks like when it is right? Performance in a Parts Department must maximize productivity, manage assets, and satisfy customers. The first step to understanding and accepting what needs to be done is to have meaningful, measureable and achievable...
Jun 27, 2025
Marketing is the process of identifying and satisfying customer needs. That process becomes impossible with the thousands and thousands of customers that you have in your assigned area of responsibility (AOR). As a result of that truth, it becomes important to be able...
Jun 27, 2025
When you have the part in stock you are the same as everyone else. The only part that matters is the one you don’t have in stock. The equipment and parts suppliers have made the ordering process so simple that we have lost sight of expediting and the purchasing...
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