LWS: Service Pricing (ENG)
Too often, dealerships call around to the neighboring dealers and ask for their service pricing. While it is understandable to want to know what the pricing is in your territory, it is more important to develop the price structure that is required to attract the...
LWS: Service Organization (ENG)
The organization of a service department is about more than technicians and clerks and management. Designing the structures is about facts and not feelings. The time for shop and field jobs starts the design. The technology, tooling, and processes used take us the...
LWS: Service Marketing (ENG)
In this Basic Marketing class, we explore a broadly misunderstood sector of business. It is much more than mailings, promotions, and tradeshows. It is all of the aspects involved in influencing the customer to purchase your products or services. Marketing is the...