Getting Better

Nov 22, 2022 | Alex Kraft

Getting Better Guest writer Alex Kraft faces a topic we all think about in our day-to-day lives: improvement. How do we go about getting better? I’m a rookie at social media.  While it’s never been that appealing personally to me, I do recognize how it can be...

Unbiased Customer Feedback

Sep 7, 2022 | Alex Kraft

Unbiased Customer Feedback Today, guest writer Alex Kraft explores customer comments in this blog post on the importance of unbiased customer feedback. Customer surveys are all the rage these days.  I wouldn’t be surprised if the kid’s lemonade stands down the street...

What Makes a Great Customer Experience?

Aug 9, 2022 | Alex Kraft

What Makes a Great Customer Experience? Guest writer Alex Kraft asks a question that matters deeply when you are in customer service: What Makes a Great Customer Experience? I recently had an awful customer experience with a large retailer.  I’ll spare the...

Positioning: Who Are You For?

Jun 1, 2022 | Alex Kraft

Positioning: Who Are You For?   Guest blogger Alex Kraft discusses positioning in today’s blog, with the important question of who you are positioning yourself for? Who is your message meant to target? Are you a partner to your customers? When you work for...

Business Friction

Apr 26, 2022 | Alex Kraft

Business Friction Friction is a fact of life. In our industry, friction calls engines to mind. Today, our guest writer Alex Kraft defines and explains friction in business. I’ve always been interested in how words and terms find their way into common discourse,...

Adaptability

Apr 5, 2022 | Alex Kraft

Adaptability Guest writer Alex Kraft tackles the importance of adaptability for all of us in our businesses, and our lives. In order to Succeed you have to be Adaptable. What do Nick Saban, Domino’s Pizza, and Ritchie Brothers Auctioneers have in common? ...