Apr 7, 2026 | Debbie Frakes
A healthy equipment dealership requires more than only taking care of existing customers. Retention is critical for your business, but you also need a steady and reliable flow of new prospects coming through the door. Without that, any customers that you lose over...
Mar 1, 2026 | Debbie Frakes
For heavy equipment dealers looking to generate more revenue from their marketing, sending emails consistently to customers and prospects is one of the most effective tools available. Nearly everyone in your customer base is likely to check their emails regularly,...
Jan 27, 2026 | Debbie Frakes
How Dealers Can Stop Losing Customers and Build Stronger Relationships Equipment dealers operate in a relationship driven business. Customers rely on their dealer not just for equipment, but for service support, parts availability, and long-term reliability. When...
Nov 2, 2025 | Debbie Frakes
The Importance of Accurate Business Forecasting and Revenue Projections for Equipment Dealers If you’re an equipment dealer, then your business is not just about selling machines. It’s about managing cycles, parts, service, rentals, and relationships. In such a...
Oct 1, 2025 | C Stephen Clegg, Debbie Frakes
A Paper by Debbie Frakes and Steve Clegg. Heavy equipment dealers have to generate business consistently and ensure that their current business keeps coming to them instead of going to the competition. That means that they need to be on the lookout for new customers...
Jul 16, 2025 | Debbie Frakes
The backbone of any equipment dealer is their sales reps. They are responsible for both taking leads and prospects over the finish line and converting them into customers, as well as nurturing current customer relationships and encouraging them to keep buying from...
