Jan 26, 2026
The marketing strategy and planning are all guided by the organization’s overall strategic plan. We will first discuss those strategies and the importance of partnerships in creating customer value. We will then examine how the choice of target markets influence a...
Jan 26, 2026
In our final lecture, we will put it all together and review all the concepts as we go through all the elements of the full marketing plan report. We will review the marketing management functions including how to prepare the report. The importance of control;...
Jan 26, 2026
Explaining how we use the secondary data to develop marketing information systems will be the theme of this lecture. How to develop those marketing information system and acquire the data points to help management develop actionable customer insights will be...
Jan 25, 2026
One of the most important and significant activities in which we can be involved, in our professional lives, is helping in the development of the younger less experienced employees. Whether it is a direct coaching job or when we mentor the younger less experienced...
Jan 25, 2026
One of the most important and significant activities in which we can be involved, in our professional lives, is helping in the development of the younger less experienced employees. Whether it is a direct coaching job or when we mentor the younger less experienced...
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