Jan 26, 2026
In this lecture, I will be giving you an overview of the principles of marketing. The marketing process will be where we start to demonstrate a relationship between several concepts we will be discussing, during this LECTURE series. Marketing at its most basic level...
Jan 26, 2026
In this lecture we will focus on the first two of the three primary data collection methods observation and experimentation. Starting with observation, we will discuss the various approaches to observation research and its advantages and disadvantages. I will also go...
Jan 26, 2026
To create effective marketing strategies that connect with your target, leveraging the opportunities in your industry which utilize your company’s strengths most effectively, you must first understand the environment in which marketing operates. In this lecture, I...
Jan 26, 2026
In this lecture, we delve into them anyways we can get into insights into the consumers buying process through qualitative research. we will go over the uses of qualitative research the limitations and spend a good part of the discussion on the most popular method,...
Jan 26, 2026
Explaining how we use the secondary data to develop marketing research proposals will be the focus of this lecture. All the types of secondary data collection methods will be overviewed as well as discussing how Big Data breakthrough and marketing analytics are moving...
Translate »
