Jun 27, 2025
What does it looks like when it is right? Performance in a Parts Department must maximize productivity, manage assets, and satisfy customers. The first step to understanding and accepting what needs to be done is to have meaningful, measureable and achievable...
Jun 27, 2025
Marketing is the process of identifying and satisfying customer needs. That process becomes impossible with the thousands and thousands of customers that you have in your assigned area of responsibility (AOR). As a result of that truth, it becomes important to be able...
Jun 27, 2025
When you have the part in stock you are the same as everyone else. The only part that matters is the one you don’t have in stock. The equipment and parts suppliers have made the ordering process so simple that we have lost sight of expediting and the purchasing...
Jun 27, 2025
Your price is a marketing tool, but most of you don’t use it that way. How often have we heard that “your price is too high” or “I can get it down the street for less?” How well customer contact personnel respond to these and other comments about your prices is...
Jun 27, 2025
The sales process is complicated. With professional selling, we know the methods and the processes. We have an assigned sales territory, and we are responsible for market penetration and market share. But all of that is put in jeopardy if the salesman does not know...
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