Jun 27, 2025
In this Basic Marketing class, we explore a broadly misunderstood sector of business. It is much more than mailings, promotions, and tradeshows. It is all of the aspects involved in influencing the customer to purchase your products or services. Marketing is the...
Jun 27, 2025
The only way to position your parts business is to provide customers with something they value. The fundamental principles of customer value are to offer something the customer wants and needs and to provide that offering better than your competition can. This class...
Jun 27, 2025
The parts and service businesses within the construction equipment Industries has never had a precise method to calculate the share of the parts market for a specific brand. To some degree this has allowed the parts business to operate without a critical performance...
Jun 27, 2025
With everything that goes on in a parts business it is easy to forget that we also have a responsibility to make money. We have to make money to be able to pay competitive wages to attract and retain talented employees. We have to make money to have available...
Jun 27, 2025
Everything that we do in the parts business has a profound impact on our customers, suppliers, coworkers and other stakeholders. There has to be a difference in what and how you do your work that is visible and obvious to everyone that you touch in the performance of...
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