Selling the Invisible
- A Field Guide to Modern Marketing
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Author:
Harry Beckwith
Category:
Topical Authors
Description:
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don’ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees
Other Books From - Topical Authors
The Motive 
The Ideal Team Player 
The Truth About Employee Engagement 
QBQ! 
False Economy 
Flipping the Switch… 
Time Management 
How to Sell at Margins Higher Than Your Competitors 
The Customer-Driven Company 
The Purpose Driven Life Back