Socrates Says

What Would You Have Done

What Would You Have Done Thomas Barry – ‘Tom’ has long taken to heart the fortuitous occasions and high value of being prepared and focused when the opportunity to be considered, called upon, and compete align.  This was a necessary mindset fostered and forged when seeking to make the youth baseball, soccer, hockey, and chess […]

EI vs. AI: Emotional Intelligence vs. Artificial Intelligence

EI vs. AI: Emotional Intelligence vs. Artificial Intelligence This week, our guest writer John Andersen helps us see the clear difference between reality and the artificial in “EI vs. AI: Emotional Intelligence vs. Artificial Intelligence.” With all the technology and buzzwords floating around it is easy to get lost, confused or sometimes plain lied to. Marketing […]

The Basics of Marketing, how to avoid the “What were they thinking” Moments

The Basics of Marketing, How to Avoid the “What were they thinking” Moments Guest writer Bonnie Feigenbaum introduces her lecture series with this debut blog post: The Basics of Marketing, how to avoid the “What were they thinking” Moments. Marketing is all about creating a connection between your company and your customer, a permanent place […]

Applying Services Marketing within the Equipment Dealers Business Model

Applying Services Marketing within the Equipment Dealers Business Model Guest writer Ron Wilson offers an instructive guide in this week’s blog post: “Applying Services Marketing within the Equipment Dealers Business Model.” Marketing plays a critical role within the equipment dealership. Two of the basic functions are to promote the Products and Services for the equipment […]

Market Share, Sales Participation and Closure

Market Share, Sales Participation and Closure Guest writer Kurt Pease is back with a blog post on the topic of “sales participation, market share, and closure,” and the ways these elements can be improved upon in your business. Leadership teams at both the dealer and manufacturer levels dedicate considerable attention to strategizing ways to expand […]

Exceed Revenue Goals

Exceed Revenue Goals Guest writers Debbie Frakes and Steve Clegg are back with a new and relevant blog post this week which covers the topic of how to meet and exceed your revenue goals. Revenue and transaction trends tell a story about your company. They allow you to recognize sales patterns and understand what activities, […]