The Halo Effect…and the Eight Other Business Delusions That Deceive Managers
Author: Phil Rosenzweig Category: Topical Authors More Details
Description:
The Halo Effect is a landmark book that replaces mistaken thinking with a sharper understanding of what drives company performance. It’s a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives success and failure. For managers who want to separate fact from fiction in the world of business, The Halo Effect is a much-needed antidote to the conventional thinking that clutters business bookshelves.
The Motive 
The Ideal Team Player 
The Truth About Employee Engagement 
QBQ! 
False Economy 
Flipping the Switch… 
Time Management 
How to Sell at Margins Higher Than Your Competitors 
The Customer-Driven Company 
The Purpose Driven Life