CWI: Parts The Art of the Possible WDC (ENG)

The work in a Parts Business within the Construction Equipment Industry is complex and filled with details. It is within this environment that our employees work day in and day out. These people who I call your “heroes” are the warriors that make your business a success.

They are overworked in many cases and the work comes in what is called “lumpy” demand patterns. There is a burst of activity first thing in the morning, then another smaller one just before lunch. Another small one just after lunch and a final rather large burst just before the end of the day. Your heroes do yeoman’s work keeping up with this activity. They work on the telephones, at the counter, they answer technical questions, process orders, stock the shelves and receive parts from vendors, other stores and your principal suppliers. They get to the end of the day and take a deep breathe to indicate that they made it through another day. They deal with the Art of the Possible every single day.

In this class we will explore the major pillars that comprise your business; Buildings, Inventory, People, Technology, Purchasing and Employee Development. We will then apply and show you how to apply the Art of the Possible.

CWI: Parts Time Management WDC (ENG)

Time is one of the many elements of our lives that we deal with every day. It is one of those elements, however, that does not change.  We do not have the ability to add more time to a day. As a result of that fact it is important that we use all of the time that we have as effectively and as efficiently as possible.

Rarely do we accomplish that. We do things over and over again, we defer conclusions and decisions, we get interrupted with unrelated issues, we have to deal with meetings and the internet and the telephone. There is a lot to the use of your time.

From your desk, to your email and telephone you will find thirty powerful methods to better use your time. This is not about “efficiently” it is about being more “effective.”

This program will introduce you to different styles of work and a series of steps that you can consider to more effectively manage your time. At the conclusion of the course you will have been exposed to a wide range of options for you to consider that will assist you in managing your time more effectively and efficiently.  Don’t miss out on this powerful class.

CWI: Parts Warehousing WDC (ENG)

That big area in your facility stuffed with parts can and should be a showcase for your dealership. A distribution center which has been designed and developed to be space effective, productive and safe is a wondrous thing. Not many equipment dealerships have such a warehouse, do they? A warehouse stores parts, and it requires that there are aisles for people and equipment to perform the order picking and receiving functions as well as the physical counts. It also has to have packing and shipping benches as well as staging areas for inbound and outbound shipments. Finally, there are the shipping and receiving docks.

This class will present warehouse theory from what the location nomenclature – the location identification, should consist of to the sizing principals to use in determining the storage space required. It will expose different picking methods and the appropriate storage media and material handling equipment for each. The metrics of picking and packing, storage efficiency, shipping and receiving, and dock handling will be developed.

The overall sizing theory of cubic and square foot requirements for each part number stored as well as systems to utilize that will tell you which location size should be used for which part, and how many of each of these location sizes are required helps with the designs and layouts of your warehouse in a manner that can be used by everyone.  This is a commonsense program exposes a little understood area in a dealership: the warehouse.

CWI: Parts What’s Your Why WDC (ENG)

It is of critical importance to be able to communicate effectively. In order to be able to communicate effectively means being clear. Clarity is all about understanding and acceptance of what it is that we do and the context within the Company. Many people can tell us what they do. Some people can even tell us how they do it. But people struggle with telling us why they do it.

The answer to the question “what do you do,” is not simply the same as describing your job function. It is much more than that. This also takes into consideration the culture of the business. Each of us has to be clear on the direction of the market, of your company within the market, and how each of us can impact that. This program explores how we can have more clarity in our communications with each other in the course of our day job.

The “What you do” question is the key point here. This class discusses the who we serve in our jobs, why we do it, and significantly what we create in performing our important work. What value do you bring to your work?

CWI: Selling Coaching and Mentoring (ENG)

One of the most important and significant activities in which we can be involved, in our professional lives, is helping in the development of the younger less experienced employees. Whether it is a direct coaching job or we mentor the younger less experienced workers we have a responsibility to transfer our knowledge to them. In older times each new employee was assigned to a “mentor” with whom they spent time. They would take breaks together, have lunch together, and this new employee worked as if they were helpers for the experienced employees.

The dilemma with this is that not everyone is good at transferring their knowledge and some employees will just not do it. Selecting the proper people to assign this responsibility is critical. Starting through all of the job functions, from the beginning to the end. Communicated in a different manner from the time the employee arrives at work until they leave at the end of the day. Everything and anything that pertains to the work.

This is part of developing a strong corporate culture. Culture is aimed at your heart. In this style of “onboarding” new employees, each person will feel part of the team. This is an extremely important function and this class will help you avoid the difficulties in performing this function.

CWI: Parts Instore Merchandising WDC (ENG)

The days of your customers walking into your business have long since passed. This is truly a shame. Some thirty to forty years ago, we taught our customers that our inventory management meant that those parts that the customer wanted would not all be available when they came to our store. So they started to use the telephone and we didn’t see the customer in our store very much at all.

Yet it still continues to be true that you have an opportunity to create an interesting and successful retail store. This is the first step in becoming a retail operation. From Harley-Davidson to Ski-doo to Artic Cat, there are specialty suppliers that have made merchandising an art form. We will look into the successes in other Industries and how we can learn from them. The layout of your merchandising area, as well as the methods to keep it fresh and appealing, will go a long way to determining your success. All of this and much more will be covered in this content rich class.

Others dealerships and other Industries have turned this into a customer convenience and money making proposition. This is much more than just setting up shelves and displays. They have made the store a pleasing environment for both employees and customers. Learn the ins and outs of successful In-Store Merchandising with this comprehensive program.

CWI: Parts Leadership WDC (ENG)

The management and supervision in business is in many cases misunderstood. You manage process but you have to lead people. Often, we get consumed by our need to improve our processes. Since the 1980’s with the “Japanese” continuous improvement movement we have been obsessed with eliminating non-value added, tasks and processes. But what have we done to inspire management to improve their ability to lead their employees.?

Leadership is a complicated function. It involves compassion, courage, trust, integrity, commitment, loyalty, inspiration, and communication. A true leader will take people to places that they would not have gone to on their own. This program explores the true meaning of leadership and talks about differing leadership styles and their impact on performance.

Leadership has to ensure that the day to day operations are performing and at the same time they must focus on the future. They also have to understand and accept how important managing change is to improvement. They have to be able to look at their businesses with “fresh eyes” to ensure that they can identify and eliminate their “sacred cows.” This is a critical class for anyone in a leadership position.

CWI: Parts Make It Matter WDC (ENG)

Everything that we do in the parts business has a profound impact on our customers, suppliers, coworkers and other stakeholders. There has to be a difference in what and how you do your work that is visible and obvious to everyone that you touch in the performance of your work.

You have to be able to answer two very simple questions. But, they are not that easy to answer. What do you do and what do you provide? Most of us will look at these questions and think it is obvious, it is self-evident. We supply parts. Pretty simple, isn’t it? The trouble with that is that anyone can do that. We have to make a difference. We have to make what we do “matter.”

In this class, we will explore who you are and what you bring to the organization and to the customer. We will explore how and why you make a difference. Each of us has to create our own brand. That is how we will differentiate ourselves and what we do from the crowd. We will explore serving people in the parts business, all that our work means to the market, and how we make a difference. These define how we make it matter.

CWI: Parts Making Money WDC (ENG)

With everything that goes on in a parts business it is easy to forget that we also have a responsibility to make money. We have to make money to be able to pay competitive wages to attract and retain talented employees. We have to make money to have available buildings and equipment that allows us to store the parts and have space for the people. We need to make money to be able to provide the most current equipment and training to provide effective and efficient labor.

This program provides you with the understanding of the costs of operating the parts business. It exposes you to the means and methods of how to make money. From understanding how the parts pricing systems work. How the prices are structured and the variables and how they are calculated. You will learn their effect on the gross profit. The approach used to derive the price point is based on sales activity, prices and the companies and products with which we must work and compete.

When selling parts, or processing orders, the employee needs to understand the impact that their work makes on the profitability of the department and in fact on the dealership as a while. This class provides all of that.

CWI: Marketing Parts Pricing WDC (ENG)

Your price is a marketing tool, but most of you don’t use it that way. How often have we heard that “your price is too high” or “I can get it down the street for less?” How well customer contact personnel respond to these and other comments about your prices is critically important to your success. The price points you use should be a product of your need to make money and the competitive nature of your marketplace.

Over the years dealers have applied a methodology called “matrix pricing.” This approach started in the 1970’s and it still continues today, well beyond its useful life. We will explain how it works and we will also expose the “new” realities in price theory for the parts business.  We will look into the new approach of applying an “array” of variables to develop a selling price: activity, price, competitiveness, and inventory risk. This four element array leads to several thousand mark ups designed to allow the dealer to attach a price that will be competitive, while at the same time produce an overall gross profit that allows the Company to maintain the profit required to sustain itself.

Learning the impact of a discount on your business is a critical aspect of defending your price. This class will teach you how to see the impact on gross profit and net profit. Learning how to respond to price objections and overcome them is a principle that is important to understand, and is discussed in this webinar. This program will be beneficial for anyone in the parts business that is touching customers with the responsibility for selling or customer service.