HCC: Service Art of the Possible WDC (ENG0

The work in a Service Business within the Construction Equipment Industry is complex and filled with details. It is within this environment that our employees work day in and day out. These people who I call your “heroes” are the warriors that make your business a success.

The technicians have a forward workload that leaves little room for inefficiency or ineffectiveness. In the shop or the field whether for repair or maintenance or rebuilds the work never ends. Your “heroes” do incredible work keeping up with this activity. They work in difficult working conditions, they deal with specialized equipment and tooling, they do inspections, prepare equipment for sale and make ready equipment for rent and lease. They get to the end of the day and take a deep breathe to indicate that they made it through another day. They deal with the Art of the Possible every single day.

In this class we will explore the major pillars that comprise your business; Buildings, Inventory, People, Technology, Purchasing and Employee Development. We will then apply and show you how to apply the Art of the Possible.

HCC: Service Balanced Scorecard WDC (ENG)

In the service business we communicate with the marketplace in a variety of methods. We deal with various systems, manually and technologically. We have a responsibility to serve and retain customers while at the same time we have to make money for the business. This is a complicated business.

To assist us in managing the business and help us implement our company strategy we use a business tool that is called the “Balanced Scorecard.” The Balanced Scorecard was developed in the 1990s, designed for use in the planning and implementation of a company’s strategy. The scorecard looks at your business from four directions; finance, internal, innovation and customer. From this vantage point the company can develop a strategy as part of their operating plan.  These plans are meant to help a company achieve its goals.  If a plan cannot be agreed upon and effectively executed, a business cannot effectively reach its goals.

In this class, you will learn the ins and outs of this valuable tool, and the costs we pay in our business when we fail to execute our plans for success in our market.

HCC: Service Basic Finance WDC (ENG)

Before we can be of any value to anyone else we have to be of value to ourselves. That is an old adage, but it still rings true. Ignorance is not knowing what to do. How can we know what to do if we don’t understand basic finance? This is especially true within the labor business, where the technicians look at their hourly wage and compare it to the labor rate charged to the customer.

We will expose and explain all aspects of the operating statement, the balance sheet and the cash flow forecast. These are the three major documents in the world of finance. We will define and describe all of the terms the accountants use. There will be no mystery to basic finance when we are finished. We will explain cost of sales and what it consists of, as well as all of the various expense elements. Personnel Expenses, Operating Expenses, and Fixed Expenses are discussed so that everyone will be able to understand and accept how and why money is spent and how we make it.

The fundamentals of basic finance have been a mystery for too many people for far too long, especially in the labor business. This program gets past that so that the employees in a parts business will understand the effect of each of their decisions.

HCC: Service Basic Management WDC (ENG)

There are some fundamental truths about people and their work: everyone wants to do a good job, everyone can do more than they think they can, and everyone is fundamentally lazy. In management and leadership we have to deal with the people and the processes. That is the job. You lead people and you manage the process.

The job of the manager or supervisor starts with the basic job function description and moves on to standards of performance. Everyone has to understand what is expected of them, as well as accepting that what is expected of them is both achievable and important. The various aspects of management are exposed in this power program.

In dealing with people, you also will need to be able to communicate with the employees.  In this program we explore two of the main forms of communications: praise and criticism. This part of interpersonal relations can be learned. These are skills that can be learned by following a simple plan. We discuss this plan in detail, which has many common elements with both praise and criticism to provide you with a better ability in working with your employees.

HCC: Parts Overcoming Objections WDC (ENG)

The sales process is complicated. With professional selling, we know the methods and the processes. We have an assigned sales territory, and we are responsible for market penetration and market share. But all of that is put in jeopardy if the salesman does not know how to handle the objections that the customer might present.

This is an element of the presentation class. However, because of the importance of overcoming objections, we are going to deal with them exclusively in this program. How these objections are handled can make the difference between a sales success and a failure. This program deals with the methods to employ: the “how to” of overcoming objections. In the sales process, typically you are looking for an order, or at least a positive outcome of the sales call. In order to achieve that outcome it has to be understood that the customer has to learn about what it is that you are selling. In many cases, an objection is simply an indication that the customer does not have enough information yet to make an informed decision.

From keeping your cool, to making the objection specific, and providing compensating factors, everything about the “how to” overcome an objection is exposed. You can’t afford to run the risk of losing a sale by missing this important program.

HCC: Parts Pricing WDC (ENG)

Your price is a marketing tool, but most of you don’t use it that way. How often have we heard that “your price is too high” or “I can get it down the street for less?” How well customer contact personnel respond to these and other comments about your prices is critically important to your success. The price points you use should be a product of your need to make money and the competitive nature of your marketplace.

Over the years dealers have applied a methodology called “matrix pricing.” This approach started in the 1970’s and it still continues today, well beyond its useful life. We will explain how it works and we will also expose the “new” realities in price theory for the parts business.  We will look into the new approach of applying an “array” of variables to develop a selling price: activity, price, competitiveness, and inventory risk. This four element array leads to several thousand mark ups designed to allow the dealer to attach a price that will be competitive, while at the same time produce an overall gross profit that allows the Company to maintain the profit required to sustain itself.

Learning the impact of a discount on your business is a critical aspect of defending your price. This class will teach you how to see the impact on gross profit and net profit. Learning how to respond to price objections and overcome them is a principle that is important to understand, and is discussed in this webinar. This program will be beneficial for anyone in the parts business that is touching customers with the responsibility for selling or customer service.

HCC: Parts Purchasing and Expediting WDC (ENG)

When you have the part in stock you are the same as everyone else. The only part that matters is the one you don’t have in stock. The equipment and parts suppliers have made the ordering process so simple that we have lost sight of expediting and the purchasing function. If a machine is down, the customer wants the part now.

The first rule for a successful parts business is that the employees will not go home until every part that every customer or mechanic has ordered is either supplied, or the location from which it can be shipped is located. That doesn’t mean leaving it with a supplier that does not have the part on hand. This is expediting with a purpose, and we deal with what to do and how to do it to satisfy “Rule #1.”

Purchasing becomes the last resort in satisfying customer’s needs, as we will deal with the prospect that the part is not available in your supply chain. Finding alternate sources is not easy. Communicating with the customer on their options and penalties is even more challenging. All of the “in’s and out’s” of purchasing and the liabilities associated with supplying a part which is not from your original equipment manufacturer is discussed in detail.

Learn new methods to solve this age-old problem of finding every part that every customer or mechanic wants to have – the same day they want it – and doing that before you go home EVERY night: that is what is at stake in this important class.

HCC: Parts Segmentation WDC (ENG)

Marketing is the process of identifying and satisfying customer needs. That process becomes impossible with the thousands and thousands of customers that you have in your assigned area of responsibility (AOR). As a result of that truth, it becomes important to be able to find out what the customer needs and wants, and then to be able to find common elements of their business that will allow you to group them with other customers of common needs and wants.

That is the aim of market segmentation. Market segmentation is the process by which marketeers divide potential customers into smaller groups that are looking for similar benefits from a product or service. The goal is to isolate a group that prefers these features and benefits, and to develop a sustainable differential advantage that satisfies their needs. All of the methods and processes that are required to perform this are covered in the class.

We cover the industrial focus, the individual demographics, and the psychographics. We also have to assess the dealer strengths and weaknesses, as well as reviewing the same strengths and weaknesses in the competition. All of this and much more is covered in this comprehensive program.

HCC: Parts Standards of Performance WDC (ENG)

What does it looks like when it is right? Performance in a Parts Department must maximize productivity, manage assets, and satisfy customers.  The first step to understanding and accepting what needs to be done is to have meaningful, measureable and achievable standards. How to develop your own standards and yet continue to reach for excellence is the theme in this class.

Individual employees want to do a good job, yet many do not know what doing a good job entails. This is a fundamental requirement of good management: communicating performance expectations and measures to the employees. In this webinar we will cover the fundamentals exposed by Patrick Lencioni in his important book “The Three Signs of a Miserable Job.”  Anonymity, Irrelevance and Immeasureability are the three symptoms of this disease which leads to the “Sunday Blues.”

Each employee can also deliver more than they think they can, yet each is fundamentally lazy. Leadership methods to entice or motivate employees to deliver good performance for coworkers, customers and the Company will be discussed in this extremely important program.

HCC: Parts Teleselling WDC (ENG)

A new reality is approaching.  By now, everyone has been affected by “telemarketing.” Customers and consumers are starting to resist it. That is clear from the laws that are being presented and passed.  Customers want service, and they want customer service calls.  As a result, the rules that are set forth for your telemarketing program should emphasize your wish to have an effective telemarketing program to provide your customer base with high quality customer service. It can be as simple as a word. That word is tele-selling.

Each person has an aura, a reputation in the company or in the market.  This presence is a function of many things: knowledge, personality, the quality of voice, the intangibles of attitude.  It is the feeling of trust that the customer has in the person on the other end of the telephone.  This is a condition that is earned and achieved.  It is not something that can be mandated.

In telephone selling the customer either has called with the need or you are calling to see if there is a need. Yet now we confront the dilemma. Rarely, if ever, has anybody provided training on tele-selling.  This program will provide you with an outline – an approach – to use when selling on the telephone.  This class will provide you with a plan and a structure, and with this structure your tele-selling future can get off to a successful start.