LWS: Parts Teleselling

A new reality is approaching.  By now, everyone has been affected by “telemarketing.” Customers and consumers are starting to resist it. That is clear from the laws that are being presented and passed.  Customers want service, and they want customer service calls.  As a result, the rules that are set forth for your telemarketing program should emphasize your wish to have an effective telemarketing program to provide your customer base with high quality customer service. It can be as simple as a word. That word is tele-selling.

Each person has an aura, a reputation in the company or in the market.  This presence is a function of many things: knowledge, personality, the quality of voice, the intangibles of attitude.  It is the feeling of trust that the customer has in the person on the other end of the telephone.  This is a condition that is earned and achieved.  It is not something that can be mandated.

In telephone selling the customer either has called with the need or you are calling to see if there is a need. Yet now we confront the dilemma. Rarely, if ever, has anybody provided training on tele-selling.  This program will provide you with an outline – an approach – to use when selling on the telephone.  This class will provide you with a plan and a structure, and with this structure your tele-selling future can get off to a successful start.

LWS: Parts Purchasing and Expediting

When you have the part in stock you are the same as everyone else. The only part that matters is the one you don’t have in stock. The equipment and parts suppliers have made the ordering process so simple that we have lost sight of expediting and the purchasing function. If a machine is down, the customer wants the part now.

The first rule for a successful parts business is that the employees will not go home until every part that every customer or mechanic has ordered is either supplied, or the location from which it can be shipped is located. That doesn’t mean leaving it with a supplier that does not have the part on hand. This is expediting with a purpose, and we deal with what to do and how to do it to satisfy “Rule #1.”

Purchasing becomes the last resort in satisfying customer’s needs, as we will deal with the prospect that the part is not available in your supply chain. Finding alternate sources is not easy. Communicating with the customer on their options and penalties is even more challenging. All of the “in’s and out’s” of purchasing and the liabilities associated with supplying a part which is not from your original equipment manufacturer is discussed in detail.

Learn new methods to solve this age-old problem of finding every part that every customer or mechanic wants to have – the same day they want it – and doing that before you go home EVERY night: that is what is at stake in this important class.

LWS: Parts Presentation

The second part of the “becoming a professional salesman” series continues from the first part. All of the various steps in selling are discussed in this webinar, which is the second of two parts. This part deals with the discussions with the customer during the selling process: explaining the benefits, meeting the objections, and closing the sale. This requires that a lot of skills be present. This is where the salesman earns his money by proving to the customer that what he is selling is what the customer wants and needs. A good salesman does not sell anything – the customer buys from them.

Understanding the importance of product knowledge, the features and benefits of all the products and services at hand, and being able to deal with any objections that might come back from the customer are the core of the sales process. The final result is a sale, yet closing the sale is not as straightforward as it seems.

This second part of professional selling covers the final elements necessary to obtain the business. Without obtaining the business, the benefits of having professional salesmen covering the marketplace are lost.

LWS: Parts Art of the Possible

The work in a Parts Business within the Construction Equipment Industry is complex and filled with details. It is within this environment that our employees work day in and day out. These people who I call your “heroes” are the warriors that make your business a success.

They are overworked in many cases and the work comes in what is called “lumpy” demand patterns. There is a burst of activity first thing in the morning, then another smaller one just before lunch. Another small one just after lunch and a final rather large burst just before the end of the day. Your heroes do yeoman’s work keeping up with this activity. They work on the telephones, at the counter, they answer technical questions, process orders, stock the shelves and receive parts from vendors, other stores and your principal suppliers. They get to the end of the day and take a deep breathe to indicate that they made it through another day. They deal with the Art of the Possible every single day.

In this class we will explore the major pillars that comprise your business; Buildings, Inventory, People, Technology, Purchasing and Employee Development. We will then apply and show you how to apply the Art of the Possible.