Marketing Curriculum
Dealer marketing managers develop and execute marketing strategies and tactics that identify new prospects, help retain customers, promote dealer products, and enhance company and brand awareness to drive sales. Developing an effective marketing plan within budget constraints requires the knowledge and skills that these classes offer to the dealer marketing manager.
Offered in partnership with our Center of Excellence school
CAC: Marketing Delivery Systems WDC (ENG)$149.00In the parts business we communicate with the marketplace in a variety of methods. With the telephone, with people walking into your store, some customers will send orders by mail, or via a fax, and some use the internet. But the variations of the work don’t stop there: we also have to contend with a […]
CAC: Marketing Flat Rate Standard Times WDC (ENG)$149.00Customers want to know how much the repair work will cost before they approve the job you will perform. We have to provide this important information. In order to do this, we must manage our repairs with job codes. We must determine standard jobs, and then track them every time we perform them. In this […]
CAC: Marketing Instore Merchandising WDC (ENG)$149.00The days of your customers walking into your business have long since passed. This is truly a shame. Some thirty to forty years ago, we taught our customers that our inventory management meant that those parts that the customer wanted would not all be available when they came to our store. So they started to […]
CAC: Marketing Leadership WDC (ENG)$149.00The management and supervision in business is in many cases misunderstood. You manage process but you have to lead people. Often, we get consumed by our need to improve our processes. Since the 1980’s with the “Japanese” continuous improvement movement we have been obsessed with eliminating non-value added, tasks and processes. But what have we […]
CAC: Marketing Leveraging Service Assets WDC (ENG)$149.00The service department is known to provide repairs, rebuilds, and maintenance services. We manage the labor function to have the highest possible labor efficiency and quality. High performance in a Service Department must maximize efficiency, maximize quality, and satisfy customers. The first step to understanding and accepting what we have to do is to understand […]
CAC: Marketing Maintenance Programs WDC (ENG)$149.00Everyone knows about the repair and rebuild business. That is where the excitement is for technical people. In the product support business, we have two major goals: reduce the owning and operating costs for the machine owner, and protect the residual value of the machine. The first step to understanding how to reduce owning and […]
CAC: Marketing Make It Matter WDC (ENG)$149.00Everything that we do in the labor business has a profound impact on our customers, suppliers, coworkers, and other stakeholders. There has to be a difference in what and how you do your work that is visible and obvious to everyone that you touch in the performance of your work. You have to be able […]
CAC: Marketing Market Capture WDC (ENG)$149.00The parts and service businesses within the construction equipment Industries has never had a precise method to calculate the share of the parts market for a specific brand. To some degree this has allowed the parts business to operate without a critical performance measure being in place. This program married the market potential, that we […]