Marketing Curriculum
Dealer marketing managers develop and execute marketing strategies and tactics that identify new prospects, help retain customers, promote dealer products, and enhance company and brand awareness to drive sales. Developing an effective marketing plan within budget constraints requires the knowledge and skills that these classes offer to the dealer marketing manager.
Offered in partnership with our Center of Excellence school
CWI: Marketing Segmentation WDC (ENG)$149.00Marketing is the process of identifying and satisfying customer needs. That process becomes impossible with the thousands and thousands of customers that you have in your assigned area of responsibility (AOR). As a result of that truth, it becomes important to be able to find out what the customer needs and wants, and then to […]
CWI: Marketing Service Making Money WDC (ENG)$149.00With everything that goes on in a labor business it is easy to forget that we also have a responsibility to make money. We have to make money to be able to pay competitive wages to attract and retain talented employees. We have to make money to have available buildings and equipment that allows us […]
CWI: Marketing Teleselling WDC (ENG)$149.00A new reality is approaching. By now, everyone has been affected by “telemarketing.” Customers and consumers are starting to resist it. That is clear from the laws that are being presented and passed. Customers want service, and they want customer service calls. As a result, the rules that are set forth for your telemarketing program […]
CWI: Marketing Territory Management WDC (ENG)$149.00One of the true challenges in the parts and service business is to determine the successful penetration of the market: the market capture rates. This is another term used to represent your “market share.” How well you are looking after the needs of the customer is the real question at this point. With this class, […]
CWI: Marketing Territory Potential WDC (ENG)$149.00One of the true challenges in the parts and service business is to determine the successful penetration of the market: the market capture rates. This is another term used to represent your “market share.” How well you are looking after the needs of the customer is the real question at this point. With this class, […]
CWI: Marketing The Art of the Possible WDC (ENG)$149.00The work in a Service Business within the Construction Equipment Industry is complex and filled with details. It is within this environment that our employees work day in and day out. These people who I call your “heroes” are the warriors that make your business a success. The technicians have a forward workload that leaves […]
CWI: Marketing Time Management WDC (ENG)$149.00Time is one of the many elements of our lives that we deal with every day. It is one of those elements, however, that does not change. We do not have the ability to add more time to a day. As a result of that fact it is important that we use all of the […]
CWI: Marketing What’s Your Why WDC (ENG)$149.00It is of critical importance to be able to communicate effectively. In order to be able to communicate effectively means being clear. Clarity is all about understanding and acceptance of what it is that we do and the context within the Company. Many people can tell us what they do. Some people can even tell […]