Success Requires Employee Excellence
Your Dealer Educational Solutions
Automotive – Heavy Equipment – Capital Goods
Learning Without Scars is an industrial education company that provides specialized, job function based online training classes, job function skills assessments, and lectures. Products are designed for manufacturers and their dealers, as well as independent businesses in the construction equipment, heavy truck, agricultural equipment, engine and automotive industries. Training is aimed at improving dealer parts, service, sales, marketing and customer service operations through qualified people that are knowledgeable in using operational metrics and current market and operational best practice methods.
Why Choose Learning Without Scars (LWS)?
- Our intuitive Learning Management System is available 24/7 to students
- Assessments and Classes are self-paced for student flexibility
- Curricula are state-of-the art, using AI and current education technology
- All learning materials are accredited by IACET, a global standard
- Class certificates and certifications provide portable credentials
- Assessments and classes are position- and industry-specific
- LWS “roots” and industry knowledge go back to 1980
- A long history in dealer education for heavy equipment & capital goods
- Fully compliant with the U.S. Americans With Disabilities Act (ADA)
- Facilitates students’ and managers’ career paths with continuous learning
Educational Philosophy
Our goal is to provide industry- and position-specific educational products that encourage life-long learning and enable students to achieve success in their careers. At Learning Without Scars, we believe that a high-quality education should be accessible to everyone. We have adapted our methods and materials to meet the changing needs of students. We break down barriers as early adopters of new technology and instructional methods, and we believe the role of teacher is that of facilitator. A Learning Without Scars class is designed with the real-world scenarios and applications our students encounter in the workforce.
NOW IS THE TIME TO GET STARTED!
Contact us now for help or more information during normal business hours.
(8am – 5pm, Monday to Friday, time zone specific)
- Use “Quick Links” on this page; see our products
- Determine your areas of educational interest
- Download and follow this “How To FAQ” guide
- Register as a student with Learning Without Scars
- Take the relevant job function assessment; measure
your skills and knowledge - Based on your assessment results; select and
purchase the classes, and or certification that you
are interested in - Set a goal to complete at least one class each month
- Commit to online continuous education of 40 hours
per year to enhance your career

QUICK LINKS
What are you looking for today?
BASIC INFORMATION
About Learning Without Scars
FAQ: Important introductory information
DEALER OPS ONLINE EDUCATION
Assessments: MEASURE job skills & knowledge
Classes: INCREASE job skills & knowledge
Certifications: DEMONSTRATE skills & knowledge (parts, service, sales, marketing, customer service)
Department Curriculums: TARGET learning needs
Lecture Series: EXPAND your knowledge
- Basic Marketing & Marketing Research
- Supply Train
PROFESSIONAL ONLINE CLASSES
- Electrical Classes – Electrical Science Principles
- Flatbed Classes – Fundamentals, Safety, Regulation
Complimentary Resources
- Podcasts: Insights from Industry
- Experts Blog: Solutions from Industry
- Experts Newsletter: LWS and industry News
- Film Clips: Videos on industry topics
- Audio Clips: Related audio learning
- Suggested Reading: 200+ books
LATEST NEWS
Customer Service: Principles and Best Practices
We are about to load our Customer Service Segment onto Learning Without Scars. That is the final Department in our Capital Goods business segment.
Genuine Concern for Customers
Customer loyalty and Retention is a result of effective customer service. This begins with the self-confidence and a positive attitude of each employee who touches customers. I call these employees “Your Heroes.” These are employees who have high self-esteem and are very empathetic and are better equipped to show authentic concern for customers, which is reflected in their interactions and overall service quality.
Communication Skills
Everyone who touches customers as to be able to create welcoming environment. It is essential. This includes maintaining eye contact, positive body language, and a friendly tone. One thing that many people forget is that Listening is a critical activity in customer service. Employees should listen actively to identify customer needs and respond appropriately. Satisfying customer needs requires clear, empathetic communication and a commitment to resolving issues.
Competence which I translate as Skills and Knowledge.
Professional competence is demonstrated through product knowledge, ongoing skill development, and the ability to anticipate and address customer needs. Employees should strive to exceed expectations, provide accurate information, and follow up to ensure customer satisfaction. This is why continuing education is so important. Workforce development is NOT a discretionary expense.
Handling Complaints and Recovery
Never forget that a complaint is a gift. The customer could have just hung up and gone away or walked out the door without saying anything. We must address customer complaints promptly and professionally. Encourage feedback, listen attentively, and resolve issues with urgency and respect. Effective recovery skills can turn dissatisfied customers into loyal advocates.
Building Loyalty
Today nearly everyone in the US thinks that Customer Loyalty is dead. It has gone. I disagree WE have chosen to drive profits rather than people. Of course, our customer service levels have declined. We have too much work being done by too few people. What did we expect when we reduced the number of employees handling the same volume of phone calls or walk-ins or sales orders or lines.
Outstanding customer service leads to repeat business and positive referrals. Retaining existing customers is significantly more cost-effective than acquiring new ones. Consistent, high-quality service should be a priority for every organization.
I am so pleased to make this announcement. It is overdue I know but we are finally there.
The Time is Now.
