Socrates Says

I was running through past comments and came across one from Christian Leboutin who contributed a quote that comes to us from Publilus Syrus  “It is a very hard undertaking to seek to please everybody.” This should have a corollary “If is everything is important then nothing is.” The time is now.

Pricing – WP4 Your price is a marketing tool but most of you don’t use it that way. How often have we heard that “your price is too high” or “I can get it down the street for less”? How well customer contact personnel respond to these and other comments about your prices is critically […]

Warehousing – WP3 That big area in your facility stuffed with parts can and should be a showcase for your dealership. A distribution center which has been designed and developed to be space effective, productive and safe is a wondrous thing. Not many equipment dealerships have such a warehouse. Do they? A warehouse stores parts, […]

Basic Inventory Control – WP2 Have we completed the transformation of the inventory from being managed by people to being controlled by systems? This webinar will reintroduce the fundamentals of Inventory Control so that everyone can understand why we have the parts we have and don’t have the parts we don’t have. In the market […]

Tele-selling – WP1 A new reality is approaching, by now everyone has been affected by “telemarketing”. Customers and consumers are starting to resist it. That is clear from the laws that are being presented and passed.  Customers want service, they want customer service calls.  As a result the rules that are set for your telemarketing […]

Webinars are a terrific tool to transmit information to people doing the job. Our webinars last about an hour, are subject specific, allow more than one person in the room and are inexpensive at $95.00. They are the usual format. It is a GoToMeeting style with slides showing bullet points related to the topic being […]