Socrates Says

In business you need clarity. You need to know what you do and how you do it and importantly why you do it. Today will be some thoughts of the day. You need to make a difference. Not for yourself but for others. In sales you need to have done your research. You need to […]

Training has long been a problem for many dealerships. The employees should come to the job trained and ready to work The employees should continue their schooling on their own time Why should I train people they just leave me and go work for the competition On the other hand I don’t want to have […]

Marketing is a broad topic covering a lot of different sins.  It is mass mailings, it is seasonal cards, it is monthly or bimonthly newsletters, or quarterly specials. It is promotional materials and handouts. It is sales catalogues. It is also CRM (customer relationship management) systems and sophisticated information reporting. It is a bunch of […]

The comparison in the last service blog to the doctor is a clear statement on how I view the responsibilities of a service department. We are here to keep the machine operating as it was designed. To reduce the owning and operating costs for the machine owner To protect the residual value of the machine […]

I will assume that you have the correct number of skilled people in your parts department, now we need to look into what it is that they do. This is about much more than the parts order processing factory isn’t it? It is about more than answering telephones and greeting customers who come into your […]

In the cellars of the night, when the mind starts moving around old trunks of bad times, the pain of this and the shame of that, the memory of a small boldness is a hand to hold. John Leonard, American critic