Socrates Says

FRIDAY FILOSOPHY v.10.29.2021 Many of you will have noticed we have been writing Blogs and recording Podcasts that are trying to provoke businesses to embrace continuous improvement and make changes. Most recently as a result of a Podcast with Mets Kramer. We were talking about how Amazon and Google conduct their businesses. How within Amazon […]

Building a New Skilled Talent Decade Edward E. Gordon, the founder and president of Imperial Consulting Corporation in Chicago, has consulted with leaders in business, education, government, and non-profits for over 50 years. As a writer, researcher, speaker, and consultant he has helped shape policy and programs that advance talent development and regional economic growth. This […]

Quality of Communication Channel In tonight’s blog post, guest writer Ryszard Chciuk walks us through the information our customers need and want to know. The quality of the communication channel directly impacts your customer’s purchases, especially as they move through the research phase before buying. Ron Slee reminded us (see From Paper to Glass) what […]

Friday Filosophy v.10.22.2021 Aesop  620–564 BCE was a Greek fabulist and storyteller credited with a number of fables now collectively known as Aesop’s Fables. Although his existence remains unclear and no writings by him survive, numerous tales credited to him were gathered across the centuries and in many languages in a storytelling tradition that continues to this day. Many of the tales are […]

The Digital Dealership, Your Audience: Strategic Segmentation Part 1 In tonight’s blog post, guest writer Mets Kramer continues his exploration of the digital dealership. Part 1 of a series, tonight we look at strategic segmentation of your audience. You customers are only a small part of your Audience All of us have heard the term […]

From Paper to Glass In a recent Podcast with Alex Schuessler, we were talking about technology and the changes that have taken place in the marketplace within our Industry. I have long used the example of the Steam Engine being replaced by the Electric Engine of how we resist changes. Yes, the tool was changed […]