Marketing Missiles v1.4

So we won’t concentrate on what we do or how we do it. We will concentrate on WHY. The starting point here to me is that we will focus on the fact that we are in business to reduce the owning and operating costs of capital equipment for the equipment owner and operator.  We are in business – WHY – to provide the lowest operating cost machine which translates into the highest value proposition for the customer.

In the context of Service-Dominant marketing this means that we should have a complete, current and accurate machine ownership list. This also would be helpful if we had electronic control units on each machine to track equipment and component operating conditions – things such as clogged air filters or overheated engines. This will allow us to assist the customer in their equipment management – after all that is what we are supposed to be good at isn‘t it? The time is now.

WH Filosophy v1.2

The best time to plant a tree was forty years ago. The second best time is today.

The Monk who sold his Ferrari

 

When two men in business always agree, one of them is unnecessary.

William Wrigley, Jr.

 

He who dies with the most toys…… still dies.

Keith Luscher.

Management Musing v1.5

Recently I read the Fundamentals of Prosperity by Roger W Babson. This is particularly interesting to me as it was written in 1920. He lists down four fundamentals

  1. Integrity
  2. Faith
  3. Industry
  4. Cooperation

It is interesting through the prism of the past 90 years in that three out of the four are still serious issues today. One of them however, has lost some favor. That is faith.

I find it interesting given the furor that has been created from an interview with one man who expressed his beliefs as guiding principles for his business. Chick-Fil-A has caused a firestorm with four or five politicians who seemingly want to limit free speech. Mayors and aldermen and speakers of city councils, people who should know better, or one would have thought they would have known better are making big deal out of one man’s religious beliefs. It is too bad that tolerance for a religious perspective is no longer a given on our society.

Today too few are contributing to our society. When the 1% is viewed as the enemy and to be taken down I prefer to look at it differently. I would rather double the 1% to 2% and enrich more people. If we did that and made that a focus it would male everything better for everyone.

The first step down this road is to give more thought to the individual person. We are putting people into a machine these days and not viewing them as living breathing individuals who have needs and wants just like you and me. This is the essence of management understanding each individual and viewing them as geniuses in hiding rather than problems to be dealt with in life. The time is now.

Friday Filosophy #23

Minds are like parachutes – they only work when open.

Thomas Dewar

 

Heaven means to be one with God.

Confucius

 

All glory comes from daring to begin.

Alexander Graham Bell