, ,

What Is Training? #MondayBlogs

During the economic downturn, the first budget to be slashed was the training, or employee development, budget.

When it’s time to tighten our belts, training is the first thing to go.

But it is clear that employees need to invest in your business, just as you invest in your employees.  One of the things I teach in our classes is that our procedures and methods must be understood, and agreed upon, by the team.  In other words, your employees must not only understand what they are doing and why they are doing it, but agree with the goal and the approach to that goal.

Lately, we’ve seen more room for employee development again in the budgets.  We have also seen employees taking a greater role and a more vested interest in their business’ success when they are provided with a foundation through training.

People are our greatest asset.  They are your heroes with your customers, and they help to build the relationships that give a business “customers for life.”

It is crucial that we never forget that, although our industry is equipment, it is the people who make or break it for a business.

We must make an investment in the future through providing our employees with the training and tools they need to grow in our business.  This is an investment that benefits every aspect of the business.

The time is now.

 

,

Customers for Life #MondayBlogs

In selling, we often look towards finding new customers and cultivating a relationship with them.  But what about the customers we already have?

Japan taught us the concept, and value, of “customers for life.”  With proper care, via a “hugger” or a “hunter,” there is no reason for us to lose our existing customers.

Customer Retention is often overlooked in our average marketing focus, as we seek to broaden our reach.

We must be wise, and be sure to appreciate and nurture the relationships we already have.  There is no “old business” in our business: our relationships are dynamic, and changing as our industry does.

The time is now.

 

vimeo.com/238522157

,

Rejection #MondayBlogs

Have you ever noticed that professionals have a hard time with hearing “no” from their customers?

We take it personally.

We feel we are being rejected.

I contend that every “no” you hear from your customer is a gift.  It brings you that much closer to the sale, to the “yes” that you want to hear when you are trying to make the sale.

When it comes to overcoming objections, we have to remember that it isn’t personal.  The objection doesn’t mean that we are in some way “less than.”  The objection tells us about our customer, about our competition, about how our company is perceived within the marketplace.  The objection doesn’t mean there is something wrong with us.

We often forget this fact.

 

Don’t be afraid to close the deal.

 

The time is now.

 

, ,

How Does Training Work? #MondayBlogs

To say that we are excited about our employee development programs would be an understatement.  We know that what we do is groundbreaking for our industry, and a positive movement for employers, employees, and customers alike.

For too long, training budgets were non-existent.  Now that we have clear paths forward for employee growth and excellence, the video below shows you a glimpse of how a Learning Without Scars program works.

The time is now.