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Common Purpose

- How Great Leaders Get Organizations to Achieve the Extraordinary
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 Author: Joel Kurtzman  Category: Provocative Authors
 Description:

From one of the most respected names in business and leadership, a rare look at the specifics of how great leaders achieve “common purpose” and success within their organizations. What is common purpose? It is that rare, almost-palpable experience that happens when a leader coalesces a group, team or community into a creative, dynamic, brave and nearly invincible “we.” It happens the moment the organization’s values, tools, objectives and hopes are internalized in a way that enables people to work tirelessly toward a goal. Common purpose is rarely achieved. But Kurtzman has observed that when a leader is able to bring it about, the results are outsized, measurable and inspiring.

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