No Image Available

The Myth of Excellence

-Why Great Companies Never Try to Be the Best at Everything
 Author: Fred Crawford  Category: Provocative Authors More Details
 Description:

In this business bestseller the authors make a compelling case for the wisdom of focusing energy and resources on more targeted goals. By choosing the attribute on which to dominate, differentiate, or be at industry par, they provide a new way to be relevant to customers without breaking the bank.

Other Books From - Provocative Authors

 Back
Translate »