In our Industry, we can identify a brand with a logo, a color, a certain type of visible air filter on a piece of equipment.

But how often do we stop to realize that we are our own brand?  Who we are and what we do, the ways in which we do our work, reflect our individual brand.

Your brand matters.  It matters to your customers, to your team, and to your store.

For this week’s Socrates Says, we are sharing some words of wisdom on your own brand in the video below.

The time is now.