Archive for category: John Andersen

The Invisible Hand

It’s not a conspiracy against you – it’s an algorithm at work. Guest writer John Anderson returns this week with his blog post, “The Invisible Hand: How People Over 50 Are Caught in the Algorithmic Web, and Don’t Even Know It.”

Picture this: You hop onto YouTube to find a tutorial on fixing that leaky faucet. Seems innocent enough, right? Twenty minutes later, you’re deep into a video about backyard survival techniques, and an hour after that, you’re convinced you need to start stockpiling canned goods because “Big Water” is coming for your taps. What happened? You fell into the algorithmic rabbit hole—where fixing a faucet turns into prepping for the apocalypse.

If you’re over 50, welcome to the club. You may not realize it, but you’re living inside a web spun by algorithms designed to keep you glued to the screen, showing you exactly what the platforms *think* you want to see. Spoiler alert: It’s not always what you need.

What’s an Algorithm Anyway?

An algorithm is basically a set of instructions that help computers organize vast amounts of information. In the digital world, they’re used to decide what videos you watch, what ads you see, and even which long-lost friend from high school shows up in your Facebook feed. Think of them like that nosy neighbor who always seems to know what you’re up to, but instead of bringing over a casserole, they’re serving you videos of conspiracy theories or cat memes (depending on your browsing habits, of course).

Living Inside the Algorithm—Or Why You Can’t Stop Watching Cute Animal Videos

If you grew up in a time when rotary phones and the encyclopedia were your go-to information sources, the idea of algorithms shaping your life may sound far-fetched. But here’s the reality: The moment you start interacting with content—whether you’re Googling how to use your phone’s camera (again) or watching an *adorable* puppy rescue on YouTube—the algorithm takes note. It’s like a waiter who remembers your order so well that they start bringing you dessert before you’ve even looked at the menu.

And the more you engage with what’s served up, the more the algorithm fine-tunes its recommendations. Before you know it, you’re in a never-ending loop of “related” content that aligns with your preferences, reinforces your opinions, and keeps you locked in place. It’s like the algorithm is your personal content butler—except instead of refilling your drink, it’s refilling your biases.

Example: YouTube’s Slippery Slope (Not the Fun Kind)

Let’s say you start watching DIY videos to learn how to fix your kitchen sink. Seems harmless enough, right? Well, the algorithm doesn’t stop there. Soon, you’re recommended videos on home renovations, then on flipping houses, then on economic downturns, and suddenly you’re convinced the world is ending, and it’s time to invest in bunkers and gold. You started with a leaky faucet and ended up questioning the future of society. And you haven’t even fixed the sink yet!

That’s the power of YouTube’s algorithm. It’s designed to keep you watching, and it knows that controversy, fear, and extreme content keep eyeballs on screens. So instead of recommending a nice, balanced series of videos, it feeds you content that gets more and more sensational. You think you’re learning, but really, you’re being sucked into a vortex of clickbait—and no, it doesn’t involve a life jacket.

 

It’s Not Just YouTube and Facebook: Other Traps in Daily Life

 

It’s not just YouTube, Facebook, or the web where you get entangled in the algorithmic web. Simple activities like signing up for rewards programs, using loyalty cards, or even just shopping with store or credit cards feed the same invisible algorithmic hand. Take grocery stores, for example: that innocent little loyalty card you swipe every time you buy groceries doesn’t just give you discounts—it tracks your every purchase. Algorithms analyze your buying habits, predicting when you’ll need another gallon of milk or that next box of cookies, and then boom! You start seeing online ads for your favorite snacks before you even think about going back to the store.

 

Example: Let’s say you use your credit card at a clothing store. The purchase data doesn’t just stay there. It may be shared with third-party marketers who start showing you ads for shoes, jackets, and other items you hadn’t planned to buy. Suddenly, you’re in a digital shopping spiral, thanks to the algorithm’s ability to predict and shape your purchasing behavior. What started as a quick trip to get socks has led you down a consumerist rabbit hole.

 

Why We Stop Thinking Critically: “If It’s Online, It Must Be True… Right?”

Remember when you were told to “question everything” in school? Yeah, that lesson kind of goes out the window when you’re on the internet, thanks to the algorithm. When all the content you see confirms what you already believe, it’s easy to forget how to think critically. It’s like your brain goes on autopilot, nodding along to everything on your screen.

And let me tell you, this hits close to home. I have a friend, let’s call him Randy. Now, I have immense respect for Randy—he’s one of the handiest handy people I’ve ever known. He could build a shed, fix a car, and probably construct a bridge with nothing more than a Swiss Army knife and some duct tape. But here’s the problem: Randy has been exploited by the algorithm. He’s fallen deep into believing some of the wildest things being shared on Facebook. It hurts because I believe Randy is a good person with strong opinions, but he’s being taken advantage of, his beliefs hijacked by sensationalized and misleading content. The algorithm has gotten its hooks into him, and it’s hard to pull someone back from that once they’ve gone down the rabbit hole.

 

And it’s not just Randy. Anyone can fall into the algorithm’s trap. Let’s take Elaine, a retired educator with a background deeply rooted in critical thinking. She specialized in the most subjective, critical subject, ART! She has a stable home life, a wonderful husband, terrific kids, and is a super grandmother. In fact, you’d be hard-pressed to find a more stable, intelligent person. But then, out of nowhere, she blurts out a conspiracy theory backed up by propped-up ‘facts’ from a dubious web article or a questionable news source that leans one way. You can’t help but wonder: how do you stop yourself from shaking them and saying, “Wake up! You’re caught in the algorithm!” She’s gone from being a pillar in the education of others to a pawn in the algorithm’s game.

The Real-World Fallout: Losing Friends Over a Facebook Meme

We’ve all heard the horror stories: friends unfriended over political posts, family group texts exploding over conspiracy theories, Thanksgiving dinners that turn into mini-civil wars. Believe it or not, algorithms are partially to blame for the great “Facebook Fallouts” that have been ripping families and friendships apart.

You see, when algorithms keep feeding you content that reinforces your worldview, it becomes harder to relate to people who see things differently. It’s like showing up to a dinner party wearing a tinfoil hat and expecting everyone to compliment your fashion sense. And when your friends and family challenge your newfound beliefs—beliefs that have been neatly curated and packaged for you by YouTube or Facebook—it’s easy to write them off as “uninformed” or “brainwashed.”

Spoiler: They’re probably thinking the same thing about you.

Can We Fix This? Or Are We All Doomed to Fight with Aunt Karen Forever?

Good news! You can totally fight back against the algorithm (and hopefully save Thanksgiving dinner in the process). Here are a few strategies to help:

– Ask “Wait, Really?” More Often: When you come across something online that gets you all riled up, take a moment to pause. Ask yourself, “Is this actually true? Or is this just a clickbait trap?” Spoiler alert: It’s often the latter.

– Break Out of Your Bubble: Challenge yourself to read articles or watch videos that come from a different perspective. Yeah, it might be uncomfortable, but it’s like eating your veggies—good for you in the long run.

– Manual Search > Algorithmic Suggestions: Instead of clicking on YouTube’s recommended videos or relying on Facebook’s “Top Posts,” take control of your own searches. Look up things on your own, like a grown-up.

– Fact-Check Like It’s 1999: Before you share that article with a headline that says, “Scientists discover tomatoes cure insomnia!”—do a quick fact-check. Turns out, tomatoes don’t cure insomnia, and neither does most of the clickbait circulating online.

Final Thoughts: Stay Sane in the Algorithmic Age

Sure, the algorithm is a tricky little devil, but with a little awareness and a healthy dose of skepticism, you can reclaim your brain and think critically again. Don’t let the endless supply of “related” videos and emotional social media posts turn you into a mindless drone who believes anything the internet throws your way. The algorithm might know what you *want* to see, but that doesn’t mean it’s what you *should* see.

So go ahead, fix that faucet—just be careful not to fall into the doomsday prepper videos afterward. Remember to ask yourself if you are in the algorithm or thinking for yourself. And if you find yourself getting into a heated Facebook debate with Aunt Karen (or Randy), remember: It’s probably not worth it. At the end of the day, the algorithm doesn’t care about family peace. But you should. And as for Elaine, maybe next time, ask her to fact-check before Thanksgiving. It might save the turkey and the family reunion!

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The role of DMN on the next great idea

Guest writer John Anderson brings you this week’s blog post courtesy of forgetting his earbuds for a 10k run. Read on to learn more about our mind’s Default Mode Network in “The Role of DMN on the Next Great Idea.”

Blog after blog, podcast after podcast, and even during presentations, I harp on about developing new ideas. I critique software for not being innovative and bash some of the biggest players in the market for still peddling ideas I developed for them 15 years ago. You’re encouraged to think outside the box, be a disruptor, a thought leader, and deliver fresh, innovative ideas but nobody teaches you how to do that.  And there are fewer people everyday who inherently think this way. 

But not everyone is wired to think the same way. Some people naturally look for better solutions. I often say, give a difficult job to a lazy person, and they’ll show you the easiest way to do it. Couple that with your best plan, and you have a real winner. But that doesn’t solve the problem of actually coming up with the idea, the plan, the change, or the strategy you need.

For most people, they are task-focused. It’s like walking up to a comedian and saying, “Be funny!” There’s a lot more involved in getting there than just asking, and believe me, I do a lot of asking. Consultants are experts at asking questions and then guiding you through the solutions. I used to say a consultant will steal your watch and then charge you to tell you the time. Now, as a consultant, I still agree with the statement, but I understand its value. The challenge is you don’t have time to look at the watch. You need to learn how to foster that thought, and I’m going to share one of my secrets.

This morning, a hot Saturday morning, I went to the park and decided I was going to run a slow and purposeful 10 kilometers. At 60 years of age, that’s quite a feat before noon. I usually have my earbuds and listen to some motivating music on the way out and an enlightening podcast on the way back. Since I left quickly and quietly so as not to wake my partner, I forgot my precious earbuds. Keep in mind this little self-propelled journey takes just over an hour for me, so the sound of my footsteps was all I had.

The first 10 minutes, I went over everything I was feeling, what I wanted for breakfast, pondered the geese on the path, and listened to my breathing. Basically, I was just doing an inventory of everything around me, and before you knew it, my mind was wandering. I was replaying conversations I had earlier in the week, reframing solutions, or playing an extended game of “Would have, Should have, Could Have.” I started pondering a development project I’m going to start, a new game-changing product. I came up with a strategy I need to deploy with another small team. It was like I couldn’t stop the ideas. While my legs just pounded out on autopilot, my mind was having a great time doing all the things it didn’t have time to do when I was using it. I thought through my menu for the week, some travel stops I would like to make, and yes, I even thought about this particular article.

What is this Phenomenon and What Causes It?

When you go for a walk or run without music or podcasts, something interesting happens in your brain. Your mind enters a state known as the “default mode network” (DMN), which is active when you’re at rest and not focused on external tasks.

What is the Default Mode Network?

The DMN is a group of brain regions that light up when you’re daydreaming, recalling memories, or thinking about the future. It’s like your brain’s default setting when it’s not processing external information. The main components of the DMN include the medial prefrontal cortex (mPFC), posterior cingulate cortex (PCC), precuneus, and the angular gyrus. These areas become more active when we are internally focused, allowing us to reflect, imagine, and plan.

Benefits of Engaging the DMN

1. Creativity Boost.
   1. Without distractions, your mind can wander freely, leading to creative insights and problem-solving. 
      1. This spontaneous mental activity fosters divergent thinking, a critical component of creativity. 
      2. Studies have shown that when the DMN is activated, individuals can experience more “aha” moments and generate novel ideas.
   2. Mental Health.
      1. Engaging the DMN can reduce stress and anxiety by providing a mental break and promoting emotional processing. 
         1. This downtime allows the brain to decompress and integrate experiences, which is essential for emotional regulation and mental well-being. 
         2. Research suggests that regular engagement of the DMN through activities like mindfulness and reflective thinking can improve overall mental health.
   3. Flow State.
      1. You might experience a deep, immersive focus, often called a “flow state,” which is both rewarding and rejuvenating. 
         1. The flow state occurs when you’re fully absorbed in an activity, leading to heightened productivity and satisfaction. 
         2. This state is associated with optimal brain function and can enhance learning and skill development.

Mindful Breaks. 

Use your walks or runs as a form of moving meditation. Focus on your surroundings and your thoughts. Pay attention to the rhythm of your footsteps, the sound of your breathing, and the sights and smells around you. This practice can enhance your mindfulness skills and promote a sense of presence.

Creative Thinking: 

Allow these unplugged moments to become your brainstorming sessions. Many people find their best ideas come when their minds are free to wander. Try to embrace this mental freedom and let your thoughts flow naturally. You might be surprised by the creative solutions and innovative ideas that emerge during these periods of mental relaxation.

Next time you head out for a run or walk, leave the headphones behind and let your brain enter its default mode. You might be surprised by the benefits! By allowing your mind to wander, you can tap into a powerful source of creativity, reduce stress, and experience a greater sense of well-being. So, take a break from the constant noise and give your brain the space it needs to thrive.

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Wait…Wait! Don’t Sign It!

Guest writer John Anderson is back, with a word of caution this week, in “Wait…Wait! Don’t Sign It!”

Well at the very least let’s think about it first. Given all the changes in Dealer Systems over the past few years, you will no doubt be looking to either renew your existing services with a supplier or perhaps move to a new supplier in the upcoming year. The world has changed, and the balance of power has shifted to you, the customer, but nobody realizes it. The contracting process is your chance to exercise your newfound wisdom.

Whether it’s a hosted SaaS model as described by Greg Greedy in last week’s blog or server onsite from 2015, why do you need a contract beyond one year with a Dealer System provider? We know the barriers to change are great enough that you are unlikely to jump from system to system without some significant benefit. We know the rate of innovation is slow enough that a one-year contract won’t leave you in dust. Pricing remains competitive and there is no resource constraint that will drive prices up, like fuel or food. So why the need to sign a contract longer than one year? The purpose of the contract should be to lay out the terms of service, the “who does what” and how much. It should be used to cement expectations, establish remediation options, and even deal with ownership of data issues. None of these requires extended contracts.

With Dealer Management Systems you absorb the cost of installation and training up front. The underlying development has been done and recouped many times over. The infrastructure for hosted solutions is already in place and data centers are plentiful. You will be paying for the hardware and networking separate from the software contract. Most suppliers will chase you and apply extreme pressure to sign a multiyear contract but why? Why the need to lock you in. As I have said before the Equipment Distribution marketplace is at least 5 years behind the outside world. 

Just 5 years ago if you bought a cell phone you did it under contract. That contract started at 3 years and was very penalty laden if you wanted out. As consumers felt they were being held hostage the government and upstarts entered the picture and now options range from monthly prepaid, to simple no contract month to month. The original premise was the providers needed the guaranteed revenue to be able to invest in the infrastructure but that is no longer the case. 

Home and business internet was like telephone services and required a long-term commitment for the same reason. Companies like SpaceX have changed the game. Through offers like Starlink they only ask for a 30-day commitment. Gone are the 2- or 4-year covenants that made it impossible to change.

Dealer systems are no different. There is absolutely no reason a multi-year contract should be required. The recent influx of equity partners makes it truly clear from a supplier perspective. If all the existing customer base sign a 3-year contract and they already know what their profit margins are, it’s a slam dunk to sell the company or show stable growth to potential investors. A few PowerPoint slides with a projected growth target and you have an investor’s dream. What they want to do is mitigate the risk and accentuate the revenue opportunity by showing they have the market “locked up” for three years. No need to worry about performance or innovation. No risk of a new upstart with the next best thing for at least 3 years. The revenue is fixed, the risk is eliminated and a couple quick wins to show some more opportunity is all it will take to drive the value up of the software supplier for either share price or acquisition. 

It is time to push back. If they need a three contract it better have a good escape clause. It should be performance driven. It should provide more than just price protection; it should offer innovation guarantees and development commitments. A good contract serves both parties. If a supplier really backs themselves and believes they are going to provide you with excellent value for the money spent, they will not require a 3-year locked in contract. Read the contract carefully and see what it provides for your business. Don’t just ask a lawyer to read it, absorb the spirit of the contract and see what it offers your business. 

I say it every day, the world is changing. Business is changing. Your customer’s expectations are changing. It is time you contributed to the change. Take the time to read your contracts. Ask yourself what it provides for you. Ask why some suppliers have open 1-year contracts and others require heavily weighted 3-year contracts. Ask why it may have multiple renewal dates rather than a simple inclusion of services. Ask what both parties’ obligations to ongoing development are. Ask how you get out. 

I have yet to jump from an airplane, but I check the location of the emergency exits every time I fly. Check your exits and the services before you find yourself at 30,000 feet for 3 years.

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Imagine That

Guest writer John Andersen walks us through the latest merger that will directly impact our industry in “Imagine That.”

Imagine waking up one morning to find that Coke and Pepsi had merged. What if Samsung and Apple formed a single company? Can you picture a world where UPS acquires FedEx to become the dominant shipping company in North America? 

That’s how the beginning of May felt for a lot of people, with e-Emphasys announcing the acquisition of the heavy equipment portion of CDK Global.

CDK’s Intellidealer solution and e-Emphasys eXtend offering were unquestionably the top two solutions for heavy equipment distributors in North America. The new combined customer base will represent at least 70% of the dealership rooftops in North America, with sights set on a more global presence. It’s an exciting time for both companies, but what does this mean for the customers?

Most customers will be advised that despite this exciting opportunity, it will be business as usual for at least the next 12 months. The company will realign departments, consolidating development, sales, and customer support, while trying not to disrupt the existing clients. There will be new markets, global plays, and perhaps even more acquisitions. There will be talks about technology stacks, integration, and eventually a preferred direction. As the undeniable dominant provider in North America, you can expect OEM attention and maybe some new agreements.

However, what is missing is that all-important product innovation. There was no mention of any groundbreaking application being released. We didn’t read about the next generation of systems or cutting-edge technology that will help form the future of the distributor. We didn’t hear about how this new resource-rich, experience-dense, perfectly positioned entity will deliver anything other than reheated versions of the same old systems. Worse, they will spend a minimum of 12 months arranging the furniture and preparing those all-important renewal contracts.

Success requires more than just resources. It requires passion. It requires humility and understanding. The roots of all these businesses were planted in people who loved the dealerships, the end users of equipment, and the processes. Each strived to be the best provider by leading customers from simple paper to complex systems. Profitability was a byproduct of being a true partner with the customer and stretching the boundaries of what could make a distributor better.

As consolidation continued, that innovation slowed until new development was made up of interfaces, rewrites of data access, bolt-ons, and strategic partnerships. DMS providers were transitioned to private equity partners or venture capitalists that simply work the numbers. Terms like dealer spend or rooftop ROI supplanted innovation and satisfaction for the end-user customer.

The call to action for each distributor should be the same, whether it’s an old supplier, a new supplier, an OEM-supplied system, or a brand-new player: What is the new product that you will be delivering to me in the next 6 months that will fundamentally change the way I am operating? If the answer is a reheat, rework, or just nothing, then it’s time for a change.  In the current climate of consolidation, it is easy to lose sight of the importance of innovation. The excitement and buzz generated by the merger of two large companies can often overshadow the need for product development that is truly customer focused. As customers, we should demand more from our technology providers. We should be asking questions about the next generation of systems and cutting-edge technology that will help us to achieve our business objectives. We should expect our technology partners to deliver truly innovative solutions that will fundamentally change the way we operate. It is important for technology providers to remain passionate about their customers and the industry they serve. They must continue to strive to be the best provider by leading customers from simple processes to complex systems. Profitability should be a byproduct of being a true partner with the customer and pushing the boundaries of what can make a distributor better.

In summary, while these mergers/acquisitions may bring benefits in terms of size, scale and reach we must not lose sight of the importance of innovation. We should demand more from our technology partners and push them to deliver truly groundbreaking solutions that will change the industry for the better. Only then can we ensure a bright and successful future for the heavy equipment industry.

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Is Innovation in Dealer Systems Dead?

Guest writer John Anderson doesn’t ask the easy questions in this week’s blog post: Is Innovation in Dealer Systems Dead?

There is an urgent need for disruption in the industry.

As a former evangelist for dealer systems, I have spent over 30 years preaching the gospel of innovation to dealerships across the country. From John Deere agricultural dealers to small Bobcat dealers to the largest multi-store Komatsu dealer, I was always on the hunt for the next important thing. But lately, as I’ve returned to the industry, I can’t help but wonder: has innovation in dealer systems died a slow and boring death?

Sure, we have data analytics and integration to other industry applications, but is that really enough to keep us ahead of the curve? As I attend conferences and seminars, I cannot help but feel that the dealer systems industry is stuck in a rut. Instead of pushing the boundaries and taking risks, we’re settling for incremental updates and rehashed ideas.

The problem is, the world is changing faster than ever before. Technology is evolving at a breakneck pace, and we need to keep up if we want to stay competitive. We need to find visionaries and free thinkers who are willing to take risks and pursue new ideas. We need to challenge our system suppliers to do better and think outside the box.

One of the most exciting areas of innovation in dealer systems is the use of machine learning and artificial intelligence. Imagine being able to request a detailed repair order complete with parts requirements, technician instructions, time requirements, and skills matching, all from historical data and some AI. Even less experienced mechanics could receive technical instructions and AR vision to help ensure a quality job. These are the kinds of game-changing ideas that should be driving the industry forward.

Of course, there are challenges to implementing these kinds of innovations. It takes time, money, and a willingness to take risks. But the rewards are worth it. Not only will innovative dealer systems make dealers more efficient and profitable, but they will also make customers happier and more loyal. When was the last time you were genuinely excited about the technology and systems you use every day?

So, what should you be looking for in a dealer system supplier? You should be seeking a company with a great history and knowledge, but one that isn’t constrained by its own legacy. Look for a supplier that is developing new and needed applications that you can really get behind. You should be getting monthly updates on what’s new and what it means. And, most importantly, you should be challenging your system suppliers to show you what they’re working on. Make them develop a skunk works.

Innovation in dealer systems does not have to be dead. It’s up to us to breathe new life into the industry and push it forward. The entire world is changing at an unprecedented rate. Is your dealer business system doing the same, or is it just trying to keep up? Do not settle for mediocrity. Demand more and be a part of the solution.

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