Aug 24, 2021 | Marketing, Ross Atkinson, Technology, Training
Target Marketing In his guest post for this week, Ross Atkinson highlights the critical importance of technology when it comes to target marketing. It is truly amazing how times have changed in the last 20 years! Dealerships have gotten larger through consolidation...
Aug 17, 2021 | Mets Kramer, Technology
Digital Dealership – Self-Serve In tonight’s blog, guest writer Mets Kramer continues to speak on the digital dealership and the freedom it gives us when it comes to self serve. Satisfying our Self-Serve Desire Last Month, I did something I haven’t in a long...
Aug 5, 2021 | Mets Kramer, Technology
Equipment Data and the Digital Dealership Tonight, to accompany the podcast released on this subject today, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with a look at equipment data and the Digital Dealership. When I...
Jul 6, 2021 | Marketing, Mets Kramer, Product Support Selling, Technology
The Digital Dealership: Comparing Equipment Presentation Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Comparing Equipment Presentation. One of the Statements I have made repeatedly...
Jun 24, 2021 | Mets Kramer, Technology, Training
Digital Dealership: Getting Practical Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Getting Practical. For the past few weeks, we’ve looked at creating a digital dealership and what...
Jun 16, 2021 | Mets Kramer, Technology
The Digital Dealership: Integrated Website Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Integrated Website. In my last article, “The Digital Dealership”, I painted a picture of what...
