Learning Without Scars provides comprehensive online learning programs for professionals starting with an individualized skills assessment. These assessments allow us to then create a personalized employee development program. From their assessed skills, the employee is asked to select from classes designed for their skill level, thus allowing them to address the gaps in their knowledge. Employees can move through four categories of progress: Developing, Beginning, Intermediate, and Advanced.

LWS: Marketing Customer Loyalty WDC (ENG)

The ultimate measure of your service to customers is the loyalty that they give you with the business. That can be measured by customer retention. During the 1980’s Harvard Business School did the definitive research on this subject. That work was published in a book called the “Service profit Chain.” This is one of the foundations that is used in this class to show students the “how to” measure customer loyalty.

There is a direct correlation between employee satisfaction and loyalty and customer satisfaction and loyalty. This correlation is explored and explained in this program. Various surveys are exposed to measure employee satisfaction. This information provides recommendations for action.

The Construction Equipment Industry has conducted customer surveys every five years that asks customers about their buying habits. These surveys provided guidance to the dealers on what the percentage of defections would be in the Industry. This class provides a direct linkage that can be used on profitability related to customer retention by the parts business and the service business.

This Customer Loyalty class starts to address the retention measures to use when a customer is assigned to a specific employee. A customer assigned to a Product Support Salesmen has a retention goal, a customer loyalty goal, of 100%. The tools to perform this calculation are provided in this class.

LWS: Marketing Customer Retention WDC (ENG)

All of the training and tooling in service, and the inventories and systems in parts, and all the good work by professional salesmen will be wasted if you cannot keep your customer for life. The Japanese taught us that in the 1970’s, and Harvard Business School did the definitive research in the 1980’s. This class deals with the facts of customer retention and “how to” minimize the number of customers that “defect” from your dealership.

The statistical impact of defection on profitability across differing Industry groups is exposed. It is shocking. In the Industrial Distribution business, if you can increase your customer retention 5%, then you can increase your profitability as a Company by 45%. There is no single element of what we do that has the impact on dealership profitability like customer retention. The tools you should use to minimize customer defection are discussed in detail in this impactful class. Everything that we do in the performance of our jobs is at risk if our responsiveness and convenience are not to the customers’ liking. Don’t miss out on this powerful program.

LWS: Marketing Market Strategy WDC (ENG)

The only way to position your labor business is to provide customers with something they value.  The fundamental principles of customer value are to offer something the customer wants and needs and to provide that offering better than your competition can.

This class provides methods and a road map to follow in developing a strategy. We identify three key strategies for enhancing customer value. Companies focus on being: Better – through the provision of superior quality labor and service. Faster – sensing and meeting changing customer requirements more quickly than others. Closer – creating durable linkages and even partnership with channel members and customers.

This program takes you more deeply into operational excellence offers customers good pricing as well as convenience and reliability. Then we examine labor leadership which is the result of superior product performance. Finally, customer intimacy which utilizes “micro” marketing techniques. These strategies for providing customer value indicate the importance of the marketing focus in overall strategic planning. Customer value offers a way to gain strategic advantage over competitors and to differentiate the company’s products or services.

Communications is the critical element to successful implementation of a strategy for the parts business. The final emphasis of this class is to ensure that the strategy is effectively communicated to all employees so that they will be committed to executing the strategy.

LWS: Marketing Instore Merchandising WDC (ENG)

The days of your customers walking into your business have long since passed. This is truly a shame. Some thirty to forty years ago, we taught our customers that our inventory management meant that those parts that the customer wanted would not all be available when they came to our store. So they started to use the telephone and we didn’t see the customer in our store very much at all.

Yet it still continues to be true that you have an opportunity to create an interesting and successful retail store. This is the first step in becoming a retail operation. From Harley-Davidson to Ski-doo to Artic Cat, there are specialty suppliers that have made merchandising an art form. We will look into the successes in other Industries and how we can learn from them. The layout of your merchandising area, as well as the methods to keep it fresh and appealing, will go a long way to determining your success. All of this and much more will be covered in this content rich class.

Others dealerships and other Industries have turned this into a customer convenience and money making proposition. This is much more than just setting up shelves and displays. They have made the store a pleasing environment for both employees and customers. Learn the ins and outs of successful In-Store Merchandising with this comprehensive program.

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CWI: Service Coaching and Mentoring (ENG)

One of the most important and significant activities in which we can be involved, in our professional lives, is helping in the development of the younger less experienced employees. Whether it is a direct coaching job or we mentor the younger less experienced workers we have a responsibility to transfer our knowledge to them. In older times each new employee was assigned to a “mentor” with whom they spent time. They would take breaks together, have lunch together, and this new employee worked as if they were helpers for the experienced employees.

The dilemma with this is that not everyone is good at transferring their knowledge and some employees will just not do it. Selecting the proper people to assign this responsibility is critical. Starting through all of the job functions, from the beginning to the end. Communicated in a different manner from the time the employee arrives at work until they leave at the end of the day. Everything and anything that pertains to the work.

This is part of developing a strong corporate culture. Culture is aimed at your heart. In this style of “onboarding” new employees, each person will feel part of the team. This is an extremely important function and this class will help you avoid the difficulties in performing this function.

LWS: Basic Electrical Fundamentals (ENG)

Basic Electrical Fundamentals

This foundational course provides students with a clear and practical understanding of the basic principles of electricity. Topics covered include electric charge, voltage, current, resistance, and the relationships described by Ohm’s Law. Through simplified explanations and real-world examples, students will develop a solid grasp of how electricity functions in everyday life.

In addition to exploring key electrical concepts, the course takes students through the fascinating history of electricity—from early discoveries by pioneers like Benjamin Franklin and Alessandro Volta to the innovations of Nikola Tesla and Thomas Edison. Understanding this historical context helps students appreciate the development of modern electrical systems and the evolution of technology over time.

LWS: Electrical Evaluator CSA (ENG)

The men and women in the electrical evaluation team are routinely confronted by on-the-job challenges due to a myriad of complexities and safety considerations involved. These ever-changing challenges have reached a point where the skills and knowledge of employees now make a critical difference in developing and maintaining electrical systems. The challenges electrical evaluator face includes, but are not limited to: ensuring safety, accessing areas, identifying hidden issues, interpreting technical data, timing constraints, effectively communicating and documenting workflow, and keeping abreast of new technologies.

To address these challenges, the Comprehensive Skills Assessment or CSA covers all electrical subject matter required in the course of performing an electrical evaluation. In assessing this position, we have taken all of the classes involved in the electrical business and created a job assessment questionnaire. More than 900 questions from the pretest and final assessment of all classes were boiled down to one-hundred essential multiple-choice, true/false, and yes/no questions comprising the CSA.

The results from the CSA categorize the skills and knowledge of the individual being assessed into one of our four levels of accomplishment: Developing, Beginning, Intermediate, and Advanced. These assessments can be used, in conjunction with background checks and interviews, to screen applicants before they are hired.

The genesis of the CSA has been to enable employers to create a specific employee development program for each employee in the electrical evaluation team. In addition, it can be used in the annual performance review for each employee. It can even be used as a foundation piece of information related to wages and salaries for the electrical systems evaluation team.

LWS: Basic Electrical CSA (ENG)

It is an exciting time to have a career in the electrical field. Electrification is being reimagined and updated with the latest technologies to enhance the way we live, work and play. Continuing education can prepare you for diverse roles in the electrical industry while keeping you on top of technological advancements and safety standards. Plus, continuing education is essential to remaining relevant, competitive and effective in your career. Let our accredited online training courses help achieve your career ambitions in the electrical industry today!

This comprehensive skills assessment covers all of the topics and subject matter required in the course of performing electrical tasks. In assessing this position, we have taken all of the classes involved in the electrical business and created a job assessment questionnaire. We have taken the over 900 questions, from the pretest and final assessment, from all of the classes offered. We have taken all of these questions and boiled them down to one-hundred essential questions. Each question has an answer within a multiple-choice selection, true/false, and yes/no.

The results from the CSA, Comprehensive Skills Assessment, categorize the skills and knowledge of the individual being assessed, into one of our four levels of accomplishment: Developing, Beginning, Intermediate, and Advanced.

These assessments can be used, in conjunction with background checks and interviews, to screen applicants before they are hired. They should also be used in the annual performance review with each employee. They can even be used as a foundation piece of information related to the wages and salaries paid to the employees. Finally, and this is the genesis of the creation of the comprehensive assessment skills, the assessment has been developed to be used to create a specific employee development program for each employee in electrical teams.

LWS: Product Support Sales Management CSA (ENG)

Selling is as old as the hills and most people think it is a function that requires you be good with people.  Sales requires very serious organizational skills. Not just a personality. From the rapid changes we have experienced in our industry, we are at the point where the skills and the knowledge of our employees is a critical difference in developing and maintaining our relationships with our customers. The leadership involved with the sales team is critical. The challenges in maintaining a motivated, skilled work force is not easy.

The comprehensive skills assessment covers all of the topics and subject matter required in the course of performing the sales job function. In assessing this position, we have taken all of the classes involved in selling and created a skills assessment. We have taken the 900 questions, from the pretest and final assessment, from all of the classes offered for Selling and Marketing. We have taken all of these questions and boiled them down to ninety essential questions. Each question has an answer within a multiple-choice selection.

The results from the CSA, Comprehensive Skills Assessment, categorize the skills and knowledge of the individual being assessed, into one of our four levels of accomplishment: Developing, Beginning, Intermediate, and Advanced.

These assessments can be used, in conjunction with background checks and interviews, to screen applicants before they are hired. They should also be used in the annual performance review with each employee. They can even be used as a foundation piece of information related to the wages and salaries paid to the employees. Finally, and this is the genesis of the creation of the comprehensive assessment skills, the assessment has been developed to be used to create a specific employee development program for each employee in the parts and service business teams.

LWS: Product Support Sales CSA (ENG)

Selling is as old as the hills and most people think it is a function that requires you be good with people.  The Sales Function also requires strong back office support. Dealer Business Systems development has allowed the management of territories with market segmentation and call reporting. Territory Potentials and Market Capture have also required we be able to provide office support to the sales force.

The comprehensive skills assessment covers all of the topics and subject matter required in the course of performing the sales support job function. In assessing this position, we have taken all of the classes involved in selling and marketing and created a skills assessment. We have taken the 900 questions, from the pretest and final assessment, from all of the classes offered for Selling. We have taken all of these questions and boiled them down to ninety essential questions. Each question has an answer within a multiple-choice selection.

The results from the CSA, Comprehensive Skills Assessment, categorize the skills and knowledge of the individual being assessed, into one of our four levels of accomplishment: Developing, Beginning, Intermediate, and Advanced.

These assessments can be used, in conjunction with background checks and interviews, to screen applicants before they are hired. They should also be used in the annual performance review with each employee. They can even be used as a foundation piece of information related to the wages and salaries paid to the employees. Finally, and this is the genesis of the creation of the comprehensive assessment skills, the assessment has been developed to be used to create a specific employee development program for each employee in the parts and service business teams.