Marketing Curriculum
Dealer marketing managers develop and execute marketing strategies and tactics that identify new prospects, help retain customers, promote dealer products, and enhance company and brand awareness to drive sales. Developing an effective marketing plan within budget constraints requires the knowledge and skills that these classes offer to the dealer marketing manager.
Offered in partnership with our Center of Excellence school
CAC: Marketing Balanced Scorecard WDC (ENG)$149.00In the service business we communicate with the marketplace in a variety of methods. We deal with various systems, manually and technologically. We have a responsibility to serve and retain customers while at the same time we have to make money for the business. This is a complicated business. To assist us in managing the […]
CAC: Marketing Basic Finance WDC (ENG)$149.00Before we can be of any value to anyone else we have to be of value to ourselves. That is an old adage, but it still rings true. Ignorance is not knowing what to do. How can we know what to do if we don’t understand basic finance? This is especially true within the labor […]
CAC: Marketing Basics WDC (ENG)$149.00In this Basic Marketing class, we explore a broadly misunderstood sector of business. It is much more than mailings, promotions, and tradeshows. It is all of the aspects involved in influencing the customer to purchase your products or services. Marketing is the science of choosing target markets through the use of market analysis and segmentation. […]
CAC: Marketing Best Practices WDC (ENG)$149.00With standards of performance, we dealt with what it looks like when it is right. With Best Practices we aim for performance excellence. What is it that the most successful dealers are doing to achieve excellence? This is discussed in detail in this program to allow dealers to see optional approaches to processes and systems. […]
CAC: Marketing Buyer’s Needs WDC (ENG)$149.00A new reality continues in its approach. By now everyone has been affected by “telemarketing,” your tele-selling future has gotten off to a successful start, and you have also learned how to handle the objections from the customers. You know all of the mechanics of selling. Now we need to make it easier for you […]
CAC: Marketing Campaigns and Promotions WDC (ENG)$149.00A new reality continues apace. Everyone by now has been affected by “telemarketing” and I trust your tele-selling life has had a successful start. But, even with the sales aspect of the job, it is hard to hold onto a performance edge: to stay motivated and excited. The job, over time, gets to be too […]
CAC: Marketing Customer Loyalty WDC (ENG)$149.00The ultimate measure of your service to customers is the loyalty that they give you with the business. That can be measured by customer retention. During the 1980’s Harvard Business School did the definitive research on this subject. That work was published in a book called the “Service profit Chain.” This is one of the […]
CAC: Marketing Customer Retention WDC (ENG)$149.00All of the training and tooling in service, and the inventories and systems in parts, and all the good work by professional salesmen will be wasted if you cannot keep your customer for life. The Japanese taught us that in the 1970’s, and Harvard Business School did the definitive research in the 1980’s. This class […]