Parts Curriculum
Managing a dealer parts department involves the complexity of many tasks and accountabilities. Parts department operations contribute significantly to dealer profitability and It’s important to achieve maximum efficiency and productivity. In these classes you will learn best practices that help you attain that level of learning.
LWS: Parts Making Money WDC (ENG)$149.00With everything that goes on in a parts business it is easy to forget that we also have a responsibility to make money. We have to make money to be able to pay competitive wages to attract and retain talented employees. We have to make money to have available buildings and equipment that allows us […]
LWS: Parts Market Capture WDC (ENG)$149.00The parts and service businesses within the construction equipment Industries has never had a precise method to calculate the share of the parts market for a specific brand. To some degree this has allowed the parts business to operate without a critical performance measure being in place. This program married the market potential, that we […]
LWS: Parts Market Strategy WDC (ENG)$149.00The only way to position your parts business is to provide customers with something they value. The fundamental principles of customer value are to offer something the customer wants and needs and to provide that offering better than your competition can. This class provides methods and a road map to follow in developing a strategy. […]
LWS: Parts Marketing WDC (ENG)$149.00In this Basic Marketing class, we explore a broadly misunderstood sector of business. It is much more than mailings, promotions, and tradeshows. It is all of the aspects involved in influencing the customer to purchase your products or services. Marketing is the science of choosing target markets through the use of market analysis and segmentation. […]
LWS: Parts Overcoming Objections WDC (ENG)$149.00The sales process is complicated. With professional selling, we know the methods and the processes. We have an assigned sales territory, and we are responsible for market penetration and market share. But all of that is put in jeopardy if the salesman does not know how to handle the objections that the customer might present. […]
LWS: Parts Pricing WDC (ENG)$149.00Your price is a marketing tool, but most of you don’t use it that way. How often have we heard that “your price is too high” or “I can get it down the street for less?” How well customer contact personnel respond to these and other comments about your prices is critically important to your […]
LWS: Parts Purchasing and Expediting WDC (ENG)$149.00When you have the part in stock you are the same as everyone else. The only part that matters is the one you don’t have in stock. The equipment and parts suppliers have made the ordering process so simple that we have lost sight of expediting and the purchasing function. If a machine is down, […]
LWS: Parts Segmentation WDC (ENG)$149.00Marketing is the process of identifying and satisfying customer needs. That process becomes impossible with the thousands and thousands of customers that you have in your assigned area of responsibility (AOR). As a result of that truth, it becomes important to be able to find out what the customer needs and wants, and then to […]