Selling Curriculum
Success in sales involves being a successful bridge between a company and it’s existing and potential customers. It isn’t just selling, but also includes problem resolution, offering product and technical support, and excellent communications. These classes will help you develop these skills and enhance your performance.
- LWS: Selling Customer Loyalty WDC (ENG)The ultimate measure of your service to customers is the loyalty that they give you with the business. That can be measured by customer retention. During the 1980’s Harvard Business School did the definitive research on this subject. That work was published in a book called the “Service profit Chain.” This is one of the […]
- LWS: Selling Customer Retention WDC (ENG)All of the training and tooling in service, and the inventories and systems in parts, and all the good work by professional salesmen will be wasted if you cannot keep your customer for life. The Japanese taught us that in the 1970’s, and Harvard Business School did the definitive research in the 1980’s. This class […]
- LWS: Selling Delivery Systems WDC (ENG)In the parts business we communicate with the marketplace in a variety of methods. With the telephone, with people walking into your store, some customers will send orders by mail, or via a fax, and some use the internet. But the variations of the work don’t stop there: we also have to contend with a […]
- LWS: Selling Flat Rate Standard Times WDC (ENG)Customers want to know how much the repair work will cost before they approve the job you will perform. We have to provide this important information. In order to do this, we must manage our repairs with job codes. We must determine standard jobs, and then track them every time we perform them. In this […]
- LWS: Selling Instore Merchandising WDC (ENG)The days of your customers walking into your business have long since passed. This is truly a shame. Some thirty to forty years ago, we taught our customers that our inventory management meant that those parts that the customer wanted would not all be available when they came to our store. So they started to […]
- LWS: Selling Leadership WDC (ENG)The management and supervision in business is in many cases misunderstood. You manage process but you have to lead people. Often, we get consumed by our need to improve our processes. Since the 1980’s with the “Japanese” continuous improvement movement we have been obsessed with eliminating non-value added, tasks and processes. But what have we […]
- LWS: Selling Leveraging Service Assets WDC (ENG)The service department is known to provide repairs, rebuilds, and maintenance services. We manage the labor function to have the highest possible labor efficiency and quality. High performance in a Service Department must maximize efficiency, maximize quality, and satisfy customers. The first step to understanding and accepting what we have to do is to understand […]
- LWS: Selling Maintenance Programs WDC (ENG)Everyone knows about the repair and rebuild business. That is where the excitement is for technical people. In the product support business, we have two major goals: reduce the owning and operating costs for the machine owner, and protect the residual value of the machine. The first step to understanding how to reduce owning and […]