Contributors – Brad Stimmel

Planning to Succeed or NOT?

Brad Stimmel retired in 2017 as President and CEO of Ascendum Machinery Inc., formerly ASC Construction Equipment Company, USA, Inc.  Ascendum Machinery Inc. is a member of the Ascendum Group headquartered in Lisbon, Portugal.  He has been in the construction and industrial equipment business for over 41 years serving at the dealership level the entire time.  He has held many deferent roles during these many years.

During first 33 years of his career, he held position in or managed Sales, Service, Parts, Rental, Remanufacturing Center, Used Equipment, Branches, Regional Management, and Division General Management.  The last 10 years at Ascendum Machinery he has been a Regional Vice President for one year and President & CEO for the remaining 9 years.

He has represented multiple major equipment brands including Caterpillar, Komatsu, Ingersoll Rand,  and Leeboy, before having the honor of joining Ascendum Machinery to represent the Volvo Construction Equipment brand.

Brad also has served as the President of the Volvo North American Dealer Advisory Council for nine years. This is a group of Dealer principles that advises Volvo Construction Equipment North America and Volvo Financial Service executives on all aspects of the Dealer / Manufacturer interactions and relationships in order to serve customers better and advance the brand in the North America.

He was a long standing member of the Executive Forum Group. This is a group that provides updates twice per year for the studies in Executive Management with the International Negotiation and Management Group (INM).  Brad completed the original 2 years course of studies with this group in 1999.

Brad has a degree in Engineering from North Carolina State University in 1974.  He has attended many other courses of study in management and sales subsequently.

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Planning to Succeed or NOT?

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