Some Thoughts About 2022

As is pretty normal at this time of year there are many “experts” and “analysts” who provide us with their thinking about the coming year. Interest Rates, Inflation, Unemployment, GDP, labor Participation Rates and so on. Several of these “white papers” have got my attention.

  • Digital Transformation

More than at any previous time we need to move to the “contactless” shopping world. The internet. This is in part due to the ease of use that exists in internet-based shopping. It is simple and easy. How do you stack up against your competitors or the Retail Giants such as Amazon and Walmart? Did you know you can purchase OEM parts from Amazon?

What does your Parts Internet-Based Ordering System look like? What is the pricing policy for on line purchases? How will you handle returns?

  • Fixed versus variable Costs

Following on to the Internet-Based business your price point should not be the same as either telephone or walk in business. Your costs to support the internet business as not as high. The customer becomes a “Co-producer” with you. The telephone selling function for the parts department can be done from home WFH. It can be done on a part time basis. It can be done by people who have retired. Something to think about, isn’t it?

Labor as a service is a becoming trend. Our work force is aging. Retirement at 65 seems to have become a wistful thought. More people are working into their 70’s than ever before. Our technicians are in scarce and very rare supply. There are job functions that can be performed by “labor on demand” staffing. Next week I need to perform one hundred and twenty-four 500-hour maintenance services. I can assign that work to a part time employee. Something to think about, isn’t it?

There are some studies (Ardent Partners) suggesting that “nearly half of the U.S. workforce will be comprised of non-employee and agile talent in 2021.

This changes your cost structure in a major way.

  • Travel Costs are not going to return to Pre-Pandemic levels.

With technology allowing WFH through tools such as Microsoft Teams and Zoom and Skype and others we do not need to “drive” or “fly” to meet with each other. This will require us to re-examine communications. To maintain Company Culture means to be able to continue to be transparent to every employee no matter where they are working, either in a store or in their home. This will provoke a major reduction in costs.

  • The Cost Structure of our Customers.

The pressure on our customers to make money will become more severe than ever before. It is estimated that the cost of operations for Contractors has gone up by 30% (Gary Bartecki in ConstructionPros). In the same article Gary notes that the Average Contactors we asked to provide bids on nonresidential projects. They came in at 13% higher. The contractors have not yet realized the serious nature of the change in their cost structure. This will be turning up in the relationship they have with their dealer suppliers.

This is true at the same time as new equipment is in seriously short supply. Simultaneously Used Equipment prices have increased dramatically at the same time as supply dwindles.

Dealers will be asked to assist their contractor customers at a time with a lot of risk for everyone. This is at a time of serious supply chain challenges, price inflation at its highest level in four decades and skilled labor in scarce supply. This is a tough one and simply the doorway to what is coming at us.

  • Front Line – Customer Facing – Employee Retention

Since October 2021 we have been experiencing the highest level of job separations that we have seen in decades. Employees are changing jobs at a rate in excess of 3% of the workforce. How you work with your critical employees, the ones that I call your “heroes” will make a large difference. Do you truly value these customer facing employees? Do they know it and feel it and see it? Do you ask for their input on issues? Do you give them a voice that they feel is heard? Are they “empowered to make decisions on their own? Are they being compensated at the proper levels? Do you conduct performance reviews with your workers? Is there a career development, a career path, structure in place?

These Five items are but my selection from a much larger list. Each of them has merit. Each of them requires thought and then action. Do you have employees that are available to study these items who have to fit this work into their normal job or do you have employees who are tasked with keeping up with the market changes? We have fallen into a bad habit of expecting too much from each employee. We have overworked the talented people who give us everything they have on a daily basis. That in part is why the separation rate is as high as it is. The temptation to continue to do what you have always done, what Einstein called insanity, is high and very powerful. Most dealership are making more money than they ever have. Business during the Pandemic has actually been pretty good for most dealers. But please remember the old adage – Bulls and Bear make Money. Pigs get fattened and Hogs get slaughtered. Which animal most closely resembles you? Think about it.

The Time is Now.

Did you enjoy this blog? Read more great blog posts here.
For our course lists, please click here.

Friday Filosophy v.01.07.2022

Alexander Graham Bell was born in EdinburghScotland. His family was known for teaching people how to speak English clearly (elocution). Both his grandfather, Alexander Bell, and his father, Alexander Melville Bell, taught elocution. His father wrote often about this and is most known for his invention and writings of Visible Speech.[1] In his writings he explained ways of teaching people who were deaf and unable to speak. It also showed how these people could learn to speak words by watching their lips and reading what other people were saying.

Alexander Graham Bell went to the Royal High School of Edinburgh. He graduated at the age of fifteen. At the age of sixteen, he got a job as a student and teacher of elocution and music in Weston House Academy, at Elgin in Morayshire. He spent the next year at the University of Edinburgh. While still in Scotland, he became more interested in the science of sound (acoustics). He hoped to help his deaf mother. From 1866 to 1867, he was a teacher at Somersetshire College in Bath, Somerset.

In 1870 when he was 23 years old, he moved with his family to Canada where they settled at Brantford, Ontario. Bell began to study communication machines. He made a piano that could be heard far away by using electricity. In 1871 he went with his father to Montreal, Quebec in Canada, where he took a job teaching about “visible speech“. His father was asked to teach about it at a large school for deaf mutes in Boston, Massachusetts, but instead he gave the job to his son. The younger Bell began teaching there in 1872. Alexander Graham Bell soon became famous in the United States for this important work. He published many writings about it in Washington, D.C.. Because of this work, thousands of deaf mutes in the United States of America are now able to speak, even though they cannot hear.

Bell’s genius is seen in part by the eighteen patents granted in his name alone and the twelve that he shared with others. These included fifteen for the telephone and telegraph, four for the photophone, one for the phonograph, five for aeronautics, four for hydrofoils, and two for a selenium cell.

In 1888, he was one of the original members of the National Geographic Society and became its second president.

He was given many honors.

Some of his thoughts and words were very powerful:

  • Before anything else, preparation is the key to success.
  • Concentrate all your thoughts upon the work at hand. The sun’s rays do not burn until brought to a focus.
  • Educate the masses, elevate their standard of intelligence, and you will certainly have a successful nation.
  • When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.
  • Great discoveries and improvements invariably involve the cooperation of many minds. I may be given credit for having blazed the trail, but when I look at the subsequent developments, I feel the credit is due to others rather than to myself.
  • America is a country of inventors, and the greatest of inventors are the newspaper men.
  • A man, as a general rule, owes very little to what he is born with – a man is what he makes of himself.
  • A man’s own judgment should be the final appeal in all that relates to himself.
  • My knowledge of electrical subjects was not acquired in a methodical manner but was picked up from such books as I could get hold of and from such experiments as I could make with my own hands.
  • I would impress upon your minds the fact that if you want to do a man justice, you should believe what a man says himself rather than what people say he says.
  • Such a chimerical idea as telegraphing vocal sounds would indeed, to most minds, seem scarcely feasible enough to spend time in working over. I believe, however, that it is feasible and that I have got the cue to the solution of the problem.
  • Morse conquered his electrical difficulties although he was only a painter, and I don’t intend to give in either till all is completed.
  • I do not recognize the right of the public to break in the front door of a man’s private life in order to satisfy the gaze of the curious… I do not think it right to dissect living men even for the advancement of science. So far as I am concerned, I prefer a postmortem examination to vivisection without anesthetics.

The Time is Now.

Did you enjoy this blog? Read more great blog posts here.
For our course lists, please click here.

 

What is True Success?

In our lives we are all involved in work, our jobs, as well as our families. That gives us both the professional and personal aspects of our lives. Many of you know I have referenced Tom Morris and his books, in particular True Success, A Philosophy of Excellence and Plato’s Lemonade Stand. They are both very helpful in our lives. I have referenced them many times.

Everyone seems to have some formula for us to follow to achieve success. Some are about market share, or customer service, or parts availability or labor efficiency. However, let me ask a question. These measures, while extremely important, do they make you successful? Is that how you define your success? I don’t think so.

I still remember, as if it were yesterday, when I was looking for my first job after finishing my university career – what was it that I wanted to do? What was my passion? What excited me? I had no clue. I was too young and I had no real-life experiences from which to make the choices necessary. From where I am now, I wonder how it is that we are supposed to be able to answer these questions. My grandchildren are in Gen Z. Recently at a family meal, I asked them both what they wanted to do. My grandson is a Junior in High School. He has many things that he is interested in and cannot make a selection yet. My granddaughter who is a Senior in University has a little more clarity. She is taking Biology with a focus on Genetics. It would seem clear that she has a path she is following. Yet it is clear that nothing could be further from the truth. She doesn’t know yet either. One of the troubles today is that there are so many choices. I always told (and still tell) people, particularly when I was teaching Education at University, that everyone should leave their options open as long as possible. When I was out looking for work the people that influenced my life – my parents, teachers, advisors, and counsellors all told me the same thing. Take your time. Whatever you choose that will be where you will work for the rest of your life. That was 1968. Things have definitely changed.

Today the average number of jobs that an individual will have over the work life for men is 12.5 jobs and women 12.1 jobs. It takes that many before a person can make their own selection of their life’s work. But then we still have the question that needs to be answered. What is success? Is it status in the community? Is it money? Is it your job title? I submit to you it is happiness.

For this particular subject I have to turn to psychology and psychiatry. Those two particular disciplines deal with the human experience in many ways. From the challenges that various groups of people have in learning or reading or concentration to depression and other human issues they have more knowledge than most in what success means.

I am currently reading a book, What Happy People Know, by Dan Baker, PhD, Director of the Life Enhancement Program at Canyon Ranch (This is a pioneering wellness resort which helps people make a lasting transformation that inspires people to find their “well way of life) and Cameron Stauth. The book cites research that has shown that the root of unhappiness – fear – lies in the oldest, reptilian part of our brains, and negative reactions are often dictated by primal instincts. In other words, we are “hard wired” for hard times. Over the past twenty-one months, since March of 2020, we have experienced hard times. This has been a very challenging time. We are all hoping that 2022 will bring us more positivity.

The book is designed to help us, and it has helped me, to understand that in order to be successful – we have to be happy. The authors give you a road map to happiness by breaking down the elements and qualities of Happiness. You get a very detailed description of how each of these qualities can be influences in your life in the book. I am simply listing them here now:

  • Love
  • Optimism
  • Courage
  • Freedom
  • Proactivity
  • Security
  • Health
  • Spirituality
  • Altruism
  • Perspective
  • Humor
  • Purpose

Of this list of a dozen elements, I relate to many. Let me focus on Purpose first. Without a Sense of Purpose, you will flounder. Most of you, by now, understand that our purpose, at Learning Without Scars, is to help people identify their individual potential and then we provide tools to allow them to realize their potential. Many of you will see that purpose as a difficult of not an impossible mission. Obviously, we have a different view on that. One of my fundamental beliefs is that “Everyone wants to do a good job.” This is followed with the fact that “everyone can do more than they think they can.” Put those two facts together and you see the seeds of understanding individual potential.

One of the challenges many of us face is that we get “stuck.” We get stuck in our jobs, in an Industry, a Company, a department. We are stuck and unfulfilled, and bored, and clearly, we are not challenged. But we need the job and don’t want to move, because we don’t think we can replace the job. We are anxious, we are afraid. Whenever I find this situation, I ask the question “What would you do if you weren’t afraid?”

There is a fresh question for me to consider in the book. “Am I living a life I love?” Perhaps that is a little too theoretical for most of you. But think about that. Isn’t that a terrific question to be asking yourself? Of course, it is. There is an interesting aspect to this question and the work of these authors. They always, every time, provide something that each person has to do. Some action. This is not simply a theoretical exercise. They are trying to create a perspective of success. Of happiness. Nothing is allowed to get in the way. For instance, many of us will use our health or bad habits as a “reason” that we can’t do something. They do not accept that excuse. They give us a perspective to consider with an interesting quotation. “Health is the optimal condition of being that allows for the ultimate engagement in life.” If you smoke or are overweight, they suggest you make the best of that reality. No excuse and no reason for inaction. It seems that there is a trigger when we leave our fear behind and pursue a life we love. I strongly suggest that everyone read this book. I think it could make a difference in your life.

This is the ultimate place to ask that age old question “What If?” Can you improve your life? Your job performance? Your family life? Your relationships? I am by nature an optimist. I know the answer to these questions for my life. Of course, I can. I just need to start. To take some action. To get on the path to success. Care to join me?

The Time is Now.

Did you enjoy this blog? Read more great blog posts here.
For our course lists, please click here.

 

 

Friday Filosophy v.12.31.2021

Paulo Coelho de Souza; was born in Rio de JaneiroBrazil, and attended a Jesuit school. At 17, Coelho’s parents committed him to a mental institution from which he escaped three times before being released at the age of 20. Coelho later remarked that “It wasn’t that they wanted to hurt me, but they didn’t know what to do… They did not do that to destroy me, they did that to save me.” At his parents’ wishes, Coelho enrolled in law school and abandoned his dream of becoming a writer. One year later, he dropped out and lived life as a hippie, traveling through South America, North Africa, Mexico, and Europe and started using drugs in the 1960s.

Upon his return to Brazil, Coelho worked as a songwriter, composing lyrics for Elis ReginaRita Lee, and Brazilian icon Raul Seixas. Composing with Raul led to Coelho being associated with magic and occultism, due to the content of some songs. He is often accused that these songs were rip-offs of foreign songs not well known in Brazil at the time. In 1974, by his account, he was arrested for “subversive” activities and tortured by the ruling military government, who had taken power ten years earlier and viewed his lyrics as left-wing and dangerous. Coelho also worked as an actor, journalist and theatre director before pursuing his writing career.

Coelho married artist Christina Oiticica in 1980. Together they had previously spent half the year in Rio de Janeiro and the other half in a country house in the Pyrenees Mountains of France, but now the couple reside permanently in Geneva, Switzerland. In 1986 Coelho walked the 500-plus mile Road of Santiago de Compostela in northwestern Spain. On the path, he had a spiritual awakening, which he described autobiographically in The Pilgrimage. In an interview, Coelho stated “In 1986, I was very happy in the things I was doing. I was doing something that gave me food and water – to use the metaphor in The Alchemist, I was working, I had a person whom I loved, I had money, but I was not fulfilling my dream. My dream was, and still is, to be a writer.” Coelho would leave his lucrative career as a songwriter and pursue writing full-time.

While trying to overcome his procrastination about launching his writing career, Coelho decided, “If I see a white feather today, that is a sign that God is giving me that I have to write a new book.” Seeing one in the window of a shop, he began writing that day. The following year, Coelho wrote The Alchemist and published it through a small Brazilian publishing house that made an initial print run of 900 copies and decided not to reprint it. He subsequently found a bigger publishing house, and with the publication of his next book Brida, The Alchemist took off. HarperCollins decided to publish the book in 1994. Later it became an international bestseller.

His work has been published in more than 170 countries and translated into eighty-three languages. Together, his books have sold 320 million copies. On 22 December 2016, Coelho was listed by UK-based company Richtopia at number 2 in the list of 200 most influential contemporary authors.

  • When you are enthusiastic about what you do, you feel this positive energy. It’s very simple.
  • You have to take risks. We will only understand the miracle of life fully when we allow the unexpected to happen.
  • Remember your dreams and fight for them. You must know what you want from life. There is just one thing that makes your dream become impossible: the fear of failure.
  • One is loved because one is loved. No reason is needed for loving.
  • I can control my destiny, but not my fate. Destiny means there are opportunities to turn right or left, but fate is a one-way street. I believe we all have the choice as to whether we fulfil our destiny, but our fate is sealed.
  • The good old days, when each idea had an owner, are gone forever.
  • The more in harmony with yourself you are, the more joyful you are and the more faithful you are. Faith is not to disconnect you from reality – it connects you to reality.
  • The more violent the storm, the quicker it passes.
  • I cry very easily. It can be a movie, a phone conversation, a sunset – tears are words waiting to be written.
  • People are very reluctant to talk about their private lives but then you go to the internet and they’re much more open.
  • Every blessing ignored becomes a curse.
  • The wise are wise only because they love. The fool are fools only because they think they can understand love.
  • I always was a rich person because moneys not related to happiness.
  • You’re always learning. The problem is, sometimes you stop and think you understand the world. This is not correct. The world is always moving. You never reach the point you can stop making an effort.
  • I write from my soul. This is the reason that critics don’t hurt me, because it is me. If it was not me, if I was pretending to be someone else, then this could unbalance my world, but I know who I am.
  • Things do not always happen the way I would like them to happen, and I had better get used to that.
  • What interests me in life is curiosity, challenges, the good fight with its victories and defeats.

The Time is Now.

Did you enjoy this blog? Read more great blog posts here.
For our course lists, please click here.

What’s Next?

As 2021 winds down it is time for some reflection and some contemplation. What have we been able to get done in 2021 and what is next for us in 2022?

There has been a lot of confusion this year, wouldn’t you say? Politically, economically, and socially. Perhaps many of us ourselves have been confused. At Learning Without Scars we have been very busy.

  1. We received our IACET Approved provider accreditation.
  2. We revamped our website.
  3. We expanded on the Resources available to our followers.
  4. We introduced Podcasts to our audience.
  5. We added more Contributors to our blogs and podcasts.
  6. We created a Quarterly Newsletter.
  7. We created Audio Learning in multiple languages.
  8. We rounded out our Subject Specific Classes at 108 subjects available.
  9. We rounded out our Job Function Assessments at 18 available.
  10. We made available all of our Job Function Assessments in French and Spanish.
  11. We made our Parts Subject Specific Classes in French.
  12. We create Partnerships with Service Providers, Associations and Consulting Groups.

Now that is a Dozen Items to contend with and it is a list that we take a lot of pride in sharing with you. Ross Atkinson has been a large part of this work and we are most appreciative of having him participating with us in our business. I would like to extend our most sincere thanks to Norma Robbins and Louise Duranleau for their work in providing us the translations and audio tracks for the job function assessments and subject specific classes. And finally, to Caroline Slee-Poulos for her untiring work on working with IACET and completing our accreditation after nearly three years of work. My thanks to all of you.

Yet there are miles to go before we rest.

  1. In 2022 we expect to complete all classes in Spanish, French and English.
  2. We are modifying all subject specific classes to provide multiple quizzes in each class. These quizzes are aimed at improving learning and knowledge retention.
  3. We are working with Industry Associations to provide their members access to all of our learning products.
  4. We are working with Equipment Manufacturers to provide training to their dealership field personnel
  5. We are working with Systems Suppliers to provide training to their sales teams and support personnel.
  6. We will start working with Technical and Vocational Schools to introduce our subject specific classes into their curriculum for mechanical and technical training.
  7. We will be introducing new Products in the Learning area; – new Subject Specific Classes and more Job Function Assessments
  8. We will be adding new Zoom Offerings with panels of subject matter experts providing discussion on specific subjects and specific books that we are discussing.
  9. We will be looking to creating an industry wide Job Certification Program.
  10. We will accelerate our marketing activities with email blasts, e-books and snail mail programs.
  11. We will continue to improve the depth and breadth of our reporting to assist our clients in keeping track of the progress of their employees who are enrolled in LWS products.
  12. We will closely monitor our compliance with IACET requirements and keep them current with our activities.

While we are getting all of that done, we also intend to have thousands of individuals take Job Function Assessments and enroll in Subject Specific Classes.

We would not be in the position we are now, of being the supplier of the most comprehensive list of training products and employee development programs in the industry, were it not for the invaluable assistance we have received from you, our clients. Your suggestions and questions are all taken seriously and without your input and involvement we would never have gotten this far down the road. From our start with Quest Learning Centers in 1994, which provided Classroom Programs and Webinars, to Learning Without Scars, which is focused on Internet Based Learning we have depended heavily on your support.

Our purpose as a business is very simple.

We provide complementary resources to assist each individual to find their potential with blogs, podcasts, audio learning, suggested reading lists, newsletters and job function assessments. Then we give each person a pathway to achieving their potential through the use of Skill Level Pathways. To the thousands of you who have taken assessments and classes with us we say thank you. We know you are making a difference in your lives both personally and professionally through your commitment to excellence. We wish you all the success that you are dreaming about in your life. Your individual happiness is a true sign of a successful life. Thank you as well.

I want to close this blog, our last for the year, with a quotation from our Mascot, “Socrates.”

Socrates Says – Employ your time in improving yourself by other men’s writings, so that you shall gain easily what others have labored hard for.

The Time is Now.

Did you enjoy this blog? Read more great blog posts here.
For our course lists, please click here.

Friday Filosophy v.12.24.2021

Socrates (469 BC – 399 BC) was one of the greatest Greek philosophers. He did not propose any specific knowledge or policy. He showed how argumentdebate, and discussion could help men to understand difficult issues. Most of the issues he dealt with were only political on the surface. Underneath, they were moral questions about how life should be lived. Such is the influence of Socrates that philosophers before him are called the Presocratic philosophers. Socrates made enemies, three of whom brought charges against him. Socrates was tried for his life in 399 BC, found guilty, and put to death by drinking hemlock (a herbal poison). The story of his trial and death is the subject of a tract by Plato which is called the Apologia.

Most of what we know about Socrates comes from the works of Plato, who was his pupil. Socrates lived in the Greek city of Athens. His method of teaching was to have a dialogue with individual students. They would propose some point of view, and Socrates would question them, asking what they meant. He would pretend “I don’t know anything; I’m just trying to understand what it is you are saying”, or words to that effect. This is now called the Socratic method of teaching. Socrates is sometimes called the “father of Western philosophy“. This is because in the discussions he uncovered some of the most basic questions in philosophy, questions which are still discussed today.

  • The only true wisdom is in knowing you know nothing.
  • By all means, marry. If you get a good wife, you’ll become happy; if you get a bad one, you’ll become a philosopher.
  • Worthless people live only to eat and drink; people of worth eat and drink only to live.
  • Wisdom begins in wonder.
  • Once made equal to man, woman becomes his superior.
  • The greatest way to live with honor in this world is to be what we pretend to be.
  • He is a man of courage who does not run away, but remains at his post and fights against the enemy.
  • I was really too honest a man to be a politician and live.
  • Ordinary people seem not to realize that those who really apply themselves in the right way to philosophy are directly and of their own accord preparing themselves for dying and death.
  • I decided that it was not wisdom that enabled poets to write their poetry, but a kind of instinct or inspiration, such as you find in seers and prophets who deliver all their sublime messages without knowing in the least what they mean.
  • Beauty is the bait which with delight allures man to enlarge his kind.
  • Ordinary people seem not to realize that those who really apply themselves in the right way to philosophy are directly and of their own accord preparing themselves for dying and death.

The Time is Now

Did you enjoy this blog? Read more great blog posts here.
For our course lists, please click here.

 

Quality of Communication Channel: Operator’s Manuals

In tonight’s post, our guest writer Ryszard Chciuk continues with his series on the quality of the communication channel with key information on Operator’s Manuals.

When writing about the quality of the communication channel, I meant the definition of service quality worked out by Parasuraman, Zeithaml, and Berry in 1985:

  • Service quality is the degree and direction of a discrepancy between customers’ service perceptions and expectations

To improve the quality, we have to close gaps causing the discrepancy between customer expectation and his perception of service. The main gap is:

  • Not Knowing What Customer Expects

The content of a dealership website shows if that gap is big or large. In other words, is the communication channel quality on a decent level or not? My previous post was about the availability of specification sheets for older machine models. Today I am presenting my point of view on the availability of Operators’ Manuals on a dealer website.

If you monitor discussions on construction equipment operators’ forums, you realize that an Operator’s Manual is rarely present in the operator cab. Your field technicians can confirm. A manual is lost somewhere or stacked in somebody’s drawer in the office.

Please imagine, I am one of many customers who bought, a few years ago, a machine made by a manufacturer you are representing here as a dealer. I have lost both a hard and a digital copy of an Operator’s Manual. Does your parts department keep these documents in stock for all models of machines you sold in the past? Can I buy an Operator’s Manual I need from your parts department as easy as filters? Is your price and delivery time on a decent level? Do you know why I buy that publication from very suspicious sources on the internet?
As your favorite customer, I would like to download an electronic copy of the manual from your website, free of charge. I am going to explain here my desire.

Why an Operator’s Manual is so important for a machine user?

  • It contains safety instructions. Do you care about your partners’ safety?
  • The manual is the only source of information about the machine’s intended use.
  • It explains the meaning of dozens of colored lamps, icons, and messages on the dashboard.
  • It instructs an operator about the meaning of several work modes of hydraulics.
  • In the operation section, they find descriptions of levers, pedals, buttons, switches, and other controls.
  • There are instructions for transportation, storage, and handling a machine in different weather conditions.
  • There is a chapter about troubles and actions concerning running out of fuel. There are also precautions for towing. There are tips on starting a machine with a discharged battery.
  • There is a list of maintenance tasks to be done by an operator daily, weekly, or when required.
  • There is also a list of periodical maintenance tasks every 250, 500, 1000, 2000, 3000, and other intervals specific for that model.
  • It says which tasks will have to be done by authorized service personnel with special tools.
  • There you will also find: consumable parts list, recommended brands and quantities of fuel, coolant, and lubricants, lubrication chart, tightening torque for bolts and nuts, tire sizes and pressures specifications, machine dimensions and weights, working ranges, lifting capacities, operating specifications, machine description including specs of the main components, available optional attachments, how to locate product identification plates, the meaning of information on warning decals, information about compliance with international safety directives, the data of noise emission and vibration levels.

Now you know how important is an Operator’s Manual for your dear customer, so you should understand my arguments for delivering digital copies of operator’s manuals free of charge:

  • During my fifteen years with Volvo CE dealer, we sold spare parts for dozens of millions of USD, including only several copies of operator’s manuals. Their price, set by a manufacturer, was several times higher than a Nobel prized literature, perhaps due to the more oversized format and weight. The availability of manuals for previous models was meager. Finally, nobody even asked the authorized dealer for the offer. Could you please check what part of your dealership parts sales refers to operator’s manuals? Is it more than 0,01%?
    As an experienced service provider, you know how much your current and potential customers are losing money because their operators have not learned to operate their machines according to the manufacturer’s instructions. Of course, it is their problem. But your reports for not-necessary parts sales show you the results of their lack of knowledge. And you do nothing to reduce that dispensable cost. Are you sure it builds partnership relations with customers?
  • I think you can afford to classify digital versions of operator’s manuals as giveaways. You publish plenty of photos of machines on your website, and it is free of charge for personal use. You also post lengthy spec sheets for, what a pity, only the current models. Their production costs are much higher than compiling Operators’ Manuals.
  • I would suggest that manufacturers and dealers not treat information contained in manuals as intellectual property. The Swedish Academy will never award the Nobel Prize for this kind of literature. And machines sold a long time ago have already recovered the reimbursement cost of authors of the manual’s chapters.
  • Could you please check the cost of keeping old, dated manuals on the server space? And how much do the manufacturer and dealerships spend money on, usually useless, giveaways? A digital copy of the manual is much more valuable than a cap or a key ring with your company logo. And it costs you almost nothing. Do not be a skinflint. Christmas is just coming. You can easily make people happy. Why not send your existing customers the best wishes for a New Year together with links to digital copies of Operator’s Manuals to their fleet you proudly service?

It does not matter what kind of marketing you are subscribed to (billboard, engagement, or something else). Machine users expect and deserve a partnership attitude.

Did you enjoy this blog? Read more great blog posts here.
For our course lists, please click here.

Coaching Questions to Reach High Performance

Tonight’s blog post about coaching questions to reach high performance comes from our guest writer, Floyd Jerkins. 

A coach can only be effective if someone wants to be coached. Frankly, that’s not entirely true. Some coaches live with the myth that someone always listens when they speak. Well, that’s also not quite true.

A coach constantly gauges how much input to give versus listening or asking questions to develop high performance. Professional sports players listen best when they are committed to producing an outcome beyond what they know how to do. It is the very same in the business world.

Can You Benefit by Using an Executive Coach?

When someone approaches me with interest in my coaching services, there are questions about what makes me a qualified coach. I’ve been doing this work for many years quite successfully, so it doesn’t take long to answer their questions.

After some casual exchange, my natural curiosity wants to know who you are, but more prescribed questioning is needed. I am not there to judge, analyze, or otherwise render an opinion. All this dialog focuses on designing a learning pathway. 

Edward DeBono said it well in his book, Parallel Thinking, “Digging for gold is not the same as designing and building a house. Analysis and judgment are not enough when there is a need to design a way forward.”

Getting Started Is Easy

We establish a coaching contract because we must have this written to clearly describe the expected performance and the frequency and duration of the sessions. This is an important step to take because it spells out expectations and the timing milestones.

The first step is to figure out where you are and why. Then we look at where you want to be and what you want to accomplish. There is typically a “gap” between these two that allows insight into the behaviors that got you where you are.

To say that by looking into your past we can predict your future, is partially correct. If you don’t change how you make decisions, your future will be similar to your past. A good coach is a stimulus to make behavioral and attitude changes. My type of coaching approach alters your future.

Humans are a creature of habits that ultimately make up how we think, eat, talk, and above all, how we make conscious and unconscious decisions. Creating new habits isn’t always easy. I’ve seen people make functional changes almost instantly in their lives. Being told you have cancer can become life altering immediately. I’m more so talking about experiencing positive realizations that propel you forward in your life—essentially taking control of your life.

Pointed Questions to Discover Direction

What desired outcomes must be achieved between now and our next session to move you towards your objectives? This is an important question and one that can sometimes be tough to answer, especially if I keep asking it until the answers are specific. More often than not, just asking the question opens up ideas and possibilities.

What specific activities will you need to perform to accomplish your objectives? I’ve noticed that people often create a list of things to do. Too many times, these actions are tasks more than specific activities.

Why do you think these actions will achieve the outcome you’ve stated? How and when will it be accomplished, and who else must be included in this plan? These questions and, more importantly, the answers are super important in measuring success.

Wishful Thinking or True Change? 

During the next call, we explore what happened between calls. At this stage, helping us both know the rationale behind the words becomes important to understand. I’ve often had clients say they do things or take actions but don’t know why; it’s just what I do they say. Other times their rationale doesn’t match up to the objectives. Getting behind the “why” you do what you do helps to make better decisions in the future. I firmly believe you can design your future.

Tom Landry, coach of the Dallas Cowboys, said, “A coach is someone who tells you what you don’t want to hear and has you see what you don’t want to see, so you can be who you have always known you could be.”

During these calls, the realities start to reveal themselves. The time milestones between the coaching contacts allow the individual to perform based on what they say they will do. We are beginning to uncover fact or fiction at this point. I like to say that the entire situation is now “unfolding,” and together, we design the next steps in your pathway.

Internally I am asking myself, what other resources do they need? Is my coaching what they really need?  Is the original plan designed to move forward on track, or does it need adjusting? Can they take hearing the truth, or do they just want to hear false kindness?

I think Coach Landry said it really well. Sometimes, a coach’s role isn’t to be the friend who only tells you how great you are. Holding up the mirror of truth and then listening closely normally reveals if the coach needs to ask more questions or is it time to give input. Once the light goes on, and the ears are open, that’s when sweeping changes occur. I love the journey and exploration.

Did you enjoy this blog? Read more great blog posts here.
For our course lists, please click here.

Friday Filosophy v.12.17.2021

John Robert Wooden (October 14, 1910 – June 4, 2010 was an American basketball player and coach. Nicknamed the “Wizard of Westwood”, he won ten NCAA national championships in a 12-year period—seven in a row. Wooden was named a member of the Basketball Hall of Fame as a player (inducted in 1961) and as a coach (in 1973), the first person ever to be in both categories. He was a Democrat. Our Friday Filosophy v.12.17.2021 brings you words of wisdom from Coach John Wooden.

Wooden was born on October 14, 1910 in HallIndiana. He studied at Purdue University. Wooden was married to Nellie Riley from 1932 until her death in 1985. They had two children. Wooden died on June 4, 2010 in Los AngelesCalifornia from natural causes, aged 99.

  • Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming,
  • It’s the little details that are vital. Little things make the big things happen.
  • If you don’t have time to do it right, when will you have time to do it over?
  • Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.
  • Talent is God given. Be humble. Fame is man-given. Be grateful. Conceit is self-given. Be careful.
  • Do not let what you cannot do interfere with what you can do.
  • Things turn out best for the people who make the best of the way things turn out.
  • Be true to yourself, help others, make each day your masterpiece, make friendship a fine art, drink deeply from good books – especially the Bible, build a shelter against a rainy day, give thanks for your blessings and pray for guidance every day.
  • Don’t let making a living prevent you from making a life.
  • You can’t live a perfect day without doing something for someone who will never be able to repay you.
  • You can’t let praise or criticism get to you. It’s a weakness to get caught up in either one.
  • Don’t give up on your dreams, or your dreams will give up on you.

The Time is Now.

Did you enjoy this blog? Read more great blog posts here.
For our course lists, please click here.

The 5th Element

Our guest blog post, The 5th Element, has been written by a new guest to our website: Patrick Fisher. Over the past two decades Patrick Fisher has been primarily focused on distribution development of large complex agriculture and construction equipment dealerships.   Patrick was the Vice President, from March 2013 – October 2021, of Sonsray Machinery, Inc. with P & L responsibilities for Construction Equipment locations with Sales and Service Area (SSA) of 15+ locations within five contiguous states on the west coast.   Patrick was the former Vice President, until March 2013, of the Construction Division at Titan Machinery, Inc. with P & L responsibilities for Construction Equipment locations with Sales and Service Area (SSA) of 40+ locations within eleven contiguous states in U.S. While in this role he successfully developed and launched Titan Rentals, a Rent-to-Rent business unit within the construction stores. Mr. Fisher also served as Director of Operations for Titan Machinery responsible for all parts and service operations for all of the Titan Machinery locations.

 He was additionally Planting and Seeding Platform Engineering Manager for CNH Global until May 2003. Prior to joining CaseIH in 1996, Patrick was an automation engineer for Hutchinson Technology. 

Patrick continues to spend time with his family farm near Bismarck, ND to ensure his two sons learn and appreciate good work ethics. Mr. Fisher has a Bachelors in Industrial Engineering from NDSU and an MBA from the University of Mary in Fargo, North Dakota. He was a member of the Case Construction Dealer Advisory Board (6+ years), the American Rental Association, and the Association of Equipment Dealers. Patrick has a proven track record of business growth execution. Patrick’s hobbies include hunting, fishing, and flying.

THE 5th ELEMENT OF AN EQUIPMENT DEALERSHIP: PREDICTIVE MACHINE DATA ANALYTICS

 Equipment dealerships have evolved through the years to not only include equipment sales.   Parts, Service, and Rental sales have proven to be critical success factors increasing expense absorption to ensure profitability especially during these days of supplier equipment shortages.  The next evolution of equipment dealerships is the 5th element: predictive machine failure analytics.

Today’s customers have access to more information about their operations and equipment than ever, yet most dealers wait for the phone to ring to help solve a customer issue. All machines are the same, if not they will be the same within the next design cycle of that manufacturer. The equipment is designed and built by engineers and production employees that went to the same schools using the same steel, plastic, and electrical components. All equipment is the same, the only differentiation is customer support. As a dealer you can no longer survive with a reactive customer support culture. How do you shift your customer support culture to the 5th element using the technology that is readily available to the industry?

The average dealer installs 40% of the parts they sell. I do not foresee a time in which all parts sold by a branded dealership will be installed by trained technicians. However, I do think by changing the culture of the dealership service support from reactionary to predictive machine failure you should be installing 60%+ of the parts sold by trained technicians. Increasing parts sales installed by technicians by 5% would increase the typical dealerships pretax net income by 20%. A 10% increase in parts installed would increase pretax income by nearly 40% for the typical dealership. How do you convince customers to buy your labor experience when buying parts? This is something that we all have struggled with through the years. The simple answer is you don’t, unless you provide predictive failure analysis support. When a customer is standing at the parts counter or on the phone talking with a parts counter associate asking about the pricing and availability of parts, they have made the decision to install the parts themselves. This decision could have been based on prior experience, timeframe to repair, pricing or many other reasons. Machines are breaking down, your dealership is selling the parts to repair the machines, however over 50% of the parts are not being installed by your dealership. How do you change this?

Today’s technology is impressive and underutilized by the typical equipment dealership. Most manufacturers offer telematics on new equipment that is tied into the CAN bus of the machine that reports alarms, usage, and position through either cellular or GPS transmissions. These can be monitored remotely to help support the customer, however after the free trial period supplied by the manufacturer, most customers do not renew their subscription because of the lack of perceived value. Most dealerships do not have processes or people in place to support remote monitoring. The primary issue with today’s telemetric systems is that they are priority to the manufacturer not the customer. Customers are looking for a one stop solution for machine uptime. The current telemetric solutions can help provide limited predictive machine failure by monitoring changes in reporting of the machine alarms.

The missing piece of the puzzle for a true machine telematics predictive failure analysis is real time oil condition and fuel condition reporting. There are solutions available today that can be added to machines that provide real time reporting of oil and fuel condition. These solutions are relatively inexpensive and can provide timely reporting of changes in oil and fuel. These systems coupled with the manufactures CAN bus telemetric solutions have the ability to provide your dealership with a predictive failure analysis solution for your customers. Customers understand that machines breakdown, however they tend to breakdown at the most inconvenient time, when they need it to work. If you are able to remotely monitor CAN bus alarms as well as real-time oil and fuel condition changes your dealership could provide predictive machine failure analysis to your customer. This would allow the customer to schedule repairs with your dealership. Scheduled repairs can be planned and are more likely to be scheduled with the dealership for repairs.

Most customers currently do not renew their telemetric subscription after the manufacture supplied free trial period because of last of perceived value. This is a function of your dealership to bring perceived value to the customer. Technology is evolving every day and will continue be a critical part of machine sales/service cycle going forward. All equipment manufactures spent excessive engineering resources to ensure engine emissions compliance over the past 10 plus years. Now the focus is technology development. This 5th element of a dealership: Predictive Machine Data Analytics will be the primary equipment distribution game changer in the next 10 years. Will your dealership embrace this technology as an integral part of service culture?

Did you enjoy this blog? Read more great blog posts here.
For our course lists, please click here.