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Quality of Communication Channel Part 2 Guest writer Ryszard Chciuk educates readers about service quality in his blog post on the quality of the communication channel. Quality of Communication Channel Part 2 When writing about the quality of the communication channel, I mean the definition of service quality worked out by Parasuraman, Zeithaml, and Berry […]
Quality of Communication Channel – Social Media In this blog post, guest writer Ryszard Chciuk covers the quality of our communication channel and how social media can help us with the quality of the service we provide. When writing about the quality of the communication channel, I mean the definition of service quality worked out […]
Quality of Communication Channel: Operator’s Manuals In tonight’s post, our guest writer Ryszard Chciuk continues with his series on the quality of the communication channel with key information on Operator’s Manuals. When writing about the quality of the communication channel, I meant the definition of service quality worked out by Parasuraman, Zeithaml, and Berry in […]
Quality of Communication Channel – Specification Sheets In tonight’s post, our guest writer Ryszard Chciuk shares with readers all of the ins and outs of the quality of the the communication channel, especially as pertains to the availability of the machine specification sheets. Please read on to learn more about how these deeply impact your […]
Quality of Communication Channel In tonight’s blog post, guest writer Ryszard Chciuk walks us through the information our customers need and want to know. The quality of the communication channel directly impacts your customer’s purchases, especially as they move through the research phase before buying. Ron Slee reminded us (see From Paper to Glass) what […]
Communication Vehicles When I talk about Communication Vehicles, I am talking about Blogs, Podcasts and Newsletter. The world has truly changed. I was first on the Internet in 1973 with a business called I.P Sharp Associates. Ian Sharp tried to bring me on with his Company but I was having too much fun and learning […]
It is of critical importance to be able to communicate effectively. In order to be able to communicate effectively means being clear. Clarity is all about understanding and acceptance of what it is that we do and the context within the Company. Many people can tell us what they do. Some people can even tell […]
In this Basic Marketing class, we explore a broadly misunderstood sector of business. It is much more than mailings, promotions, and tradeshows. It is all of the aspects involved in influencing the customer to purchase your products or services. Marketing is the science of choosing target markets through the use of market analysis and segmentation. […]
The only way to position your labor business is to provide customers with something they value. The fundamental principles of customer value are to offer something the customer wants and needs and to provide that offering better than your competition can. This class provides methods and a road map to follow in developing a strategy. […]
The management and supervision in business is in many cases misunderstood. You manage process but you have to lead people. Often, we get consumed by our need to improve our processes. Since the 1980’s with the “Japanese” continuous improvement movement we have been obsessed with eliminating non-value added, tasks and processes. But what have we […]