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There are some fundamental truths about people and their work: everyone wants to do a good job, everyone can do more than they think they can, and everyone is fundamentally lazy. In management and leadership we have to deal with people and processes. That is the job. You lead people and you manage the process. […]
In this Basic Marketing class, we explore a broadly misunderstood sector of business. It is much more than mailings, promotions, and tradeshows. It is all of the aspects involved in influencing the customer to purchase your products or services. Marketing is the science of choosing target markets through the use of market analysis and segmentation. […]
There are some fundamental truths about people and their work: everyone wants to do a good job, everyone can do more than they think they can, and everyone is fundamentally lazy. In management and leadership we have to deal with the people and the processes. That is the job. You lead people and you manage […]
There are some fundamental truths about people and their work: everyone wants to do a good job, everyone can do more than they think they can, and everyone is fundamentally lazy. In management and leadership we have to deal with the people and the processes. That is the job. You lead people and you manage […]
There are some fundamental truths about people and their work: everyone wants to do a good job, everyone can do more than they think they can, and everyone is fundamentally lazy. In management and leadership we have to deal with the people and the processes. That is the job. You lead people and you manage […]
There are some fundamental truths about people and their work: everyone wants to do a good job, everyone can do more than they think they can, and everyone is fundamentally lazy. In management and leadership we have to deal with the people and the processes. That is the job. You lead people and you manage […]
Customer Excellence Through Operational Excellence Guest writer Troy Ottmer walks us through the holy grail of customer loyalty: “Customer Excellence Through Operational Excellence.” Achieving Customer Excellence is the holy grail for businesses. While everyone strives for it, the path to achieving it remains elusive for many. Why? Because they often misinterpret its meaning. Customer excellence […]
Who Plays the Most Crucial Role on Your Team? This week, guest writer Troy Ottmer shares the elements and roles in team culture that will make or break your team in “Who Plays the Most Crucial Role on Your Team?” Another way to ask this would be “Who is the Most Important Person on your […]
The Importance of Email Distribution Lists for Equipment Dealers Guest writer Debbie Frakes brings digital marketing front and center in her blog post this week: “The Importance of Email Distribution Lists for Equipment Dealers.” Making the Most of Your Equipment Dealer Email Marketing For equipment dealers, maintaining a strong email marketing program is essential for […]
There are some fundamental truths about people and their work: everyone wants to do a good job, everyone can do more than they think they can, and everyone is fundamentally lazy. In management and leadership we have to deal with the people and the processes. That is the job. You lead people and you manage […]