In selling, we often look towards finding new customers and cultivating a relationship with them. But what about the customers we already have?
Japan taught us the concept, and value, of “customers for life.” With proper care, via a “hugger” or a “hunter,” there is no reason for us to lose our existing customers.
Customer Retention is often overlooked in our average marketing focus, as we seek to broaden our reach.
We must be wise, and be sure to appreciate and nurture the relationships we already have. There is no “old business” in our business: our relationships are dynamic, and changing as our industry does.
The time is now.