Socrates Says

Customers for Life #MondayBlogs

In selling, we often look towards finding new customers and cultivating a relationship with them.  But what about the customers we already have? Japan taught us the concept, and value, of “customers for life.”  With proper care, via a “hugger” or a “hunter,” there is no reason for us to lose our existing customers. Customer […]

Rejection #MondayBlogs

Have you ever noticed that professionals have a hard time with hearing “no” from their customers? We take it personally. We feel we are being rejected. I contend that every “no” you hear from your customer is a gift.  It brings you that much closer to the sale, to the “yes” that you want to […]

How Does Training Work? #MondayBlogs

To say that we are excited about our employee development programs would be an understatement.  We know that what we do is groundbreaking for our industry, and a positive movement for employers, employees, and customers alike. For too long, training budgets were non-existent.  Now that we have clear paths forward for employee growth and excellence, […]

Ed Gordon on Apprenticeships

Each month, I receive a report from Edward E. Gordon at Imperial Consulting Corporation.  These reports are timely and well worth the read for those of us in the realm of business education.  Lifelong learning is a key to every aspect of success.  In this month’s report, which I have included below, Edward focuses upon […]

Branding #MondayBlogs

In our Industry, we can identify a brand with a logo, a color, a certain type of visible air filter on a piece of equipment. But how often do we stop to realize that we are our own brand?  Who we are and what we do, the ways in which we do our work, reflect […]

Labor Day Wishes #MondayBlogs

Labor Day is a day set aside in appreciation of the working people here in the US, and in Canada.  Other nations celebrate Labor Day as well, although at a different time of year. We are proud of the work we do in helping you to become the best version of yourself, and give you […]