Socrates Says

Where Should We Begin? #MondayBlogs

I often say that life is simple, and people make it complicated. The same is true of our processes and procedures – they can be simple, unless we make it complicated. Let’s first review one thing I know to be true: everyone wants to do a good job.  No one wakes up in the morning, […]

Principles of Leadership #MondayBlogs

There’s often a miscommunication when it comes to management and leadership.  In our classes, I teach that we manage processes and lead people. You do not “manage” people. But leadership is not a linear process.  It is, like sales, a series of relationships.  Leadership has to be flexible enough to match the people following that […]

Let’s Get Serious About Our Employees #MarketingMonday

Some thoughts for your consideration: You have seen over the past two to three weeks a change in the approach to the blog. We have been exposing Vimeo based film clips. You have seen our promotional trailer, the animation of Socrates, an introduction to the company and a video clip on market segmentation. I want […]

Why Backorders Happen #MondayBlogs

Sometimes, a part won’t be available within your store, or your chain of stores, or from your supplier, OEM.  When a backorder takes place, you can never forget to conduct an analysis of WHY this has happened. If our customers tell us what they want, shouldn’t we give it to them? This means providing them […]

Differentiate Your Market #MondayBlogs

There’s always some crossover between our industry, and the automotive industry, the aviation industry, trucks, trailers, and so on. When we think about marketing, we automatically think of the end result of all of our marketing endeavors: a sale. But in order to make a sale, we have to know our market.  This means more […]

Who Is That (Not Masked) Man?! A #MondayBlogs Guest Post

For this week’s contribution to #MondayBlogs and our very own #SocratesSays, it seemed appropriate for someone other than Ron to write the post.  So, you are stuck with me, Caroline A. Slee, for this blog post this week. At this point, I’m certain that you all know that I am Ron’s daughter.  I am also […]