All students who take a Subject Specific class are eligible to earn 0.5 of a Continuing Education Credits (CEU).
You must score 80% or higher to obtain a passing mark for the class. This completion entitles you to receive a certificate of achievement. This certificate will also highlight the number of CEU’s you have earned.
The Basics of Marketing, how to avoid the “What were they thinking” Moments
The Basics of Marketing, How to Avoid the “What were they thinking” Moments Guest writer Bonnie Feigenbaum introduces her lecture series with this debut blog post: The Basics of Marketing, how to avoid the “What were they thinking” Moments. Marketing is all about creating a connection between your company and your customer, a permanent place […]
Applying Services Marketing within the Equipment Dealers Business Model
Applying Services Marketing within the Equipment Dealers Business Model Guest writer Ron Wilson offers an instructive guide in this week’s blog post: “Applying Services Marketing within the Equipment Dealers Business Model.” Marketing plays a critical role within the equipment dealership. Two of the basic functions are to promote the Products and Services for the equipment […]
Market Share, Sales Participation and Closure
Market Share, Sales Participation and Closure Guest writer Kurt Pease is back with a blog post on the topic of “sales participation, market share, and closure,” and the ways these elements can be improved upon in your business. Leadership teams at both the dealer and manufacturer levels dedicate considerable attention to strategizing ways to expand […]
Exceed Revenue Goals
Exceed Revenue Goals Guest writers Debbie Frakes and Steve Clegg are back with a new and relevant blog post this week which covers the topic of how to meet and exceed your revenue goals. Revenue and transaction trends tell a story about your company. They allow you to recognize sales patterns and understand what activities, […]
The Little Things Do Matter
The Little Things Do Matter Learning Without Scars’ new guest writer John Dowling is a United States Marine veteran who has had a successful 25-year career in the Product Support Industry. He started as an equipment mechanic and worked his way up to be a field service mechanic. John was promoted to service manager and […]
Start Your Day
Start Your Day Our founder Ron Slee waxes nostalgic and vulnerable in his blog post this week. “Start Your Day” isn’t just a look back over six decades of a career, though, it sings the praises of all of the productive habits and accomplishments you can reach when you are an early riser. Start Your […]