Socrates Says

The Digital Dealership – Information is the Core At the core of the digital dealership is information. Tonight, Mets Kramer shares more about the key information you need. Perform an Information Audit to develop your Digital Dealership   In our last podcast about the Digital Dealership, Ron and I discussed what some of the first […]

FRIDAY FILOSOPHY v.8.27.21 Sir Winston Leonard Spencer Churchill, 30 November 1874 – 24 January 1965 was a British statesman who served as Prime Minister of the United Kingdom from 1940 to 1945 and again from 1951 to 1955. Churchill was a Sandhurst-educated soldier, a Nobel Prize-winning writer and historian, a prolific painter, and one of the longest-serving politicians in British history, he was a Member […]

The Digital Dealership – Change and Remaining the Same In tonight’s blog, guest writer Mets Kramer continues to speak on the digital dealership with a look at change, and remaining the same. I often hear, and most of us have said, the following word.  “The equipment business is a relationship business”, “Relationships make the difference”. […]

Target Marketing In his guest post for this week, Ross Atkinson highlights the critical importance of technology when it comes to target marketing. It is truly amazing how times have changed in the last 20 years! Dealerships have gotten larger through consolidation and spread further apart. The dealer is servicing more customers with less staff. Welcome […]

FRIDAY FILOSOPHY c.8.20.21 Bertrand Arthur William Russell, 3rd Earl Russell 18 May 1872 – 2 February 1970 was a British polymath. As an academic, he worked in philosophy, mathematics, and logic. His work has had a considerable influence on mathematics, logic, set theory, linguistics, artificial intelligence, cognitive science, computer science, and various areas of analytic philosophy, especially philosophy of mathematics, philosophy of language, epistemology and metaphysics. He was a public […]

Digital Dealership – Self-Serve  In tonight’s blog, guest writer Mets Kramer continues to speak on the digital dealership and the freedom it gives us when it comes to self serve. Satisfying our Self-Serve Desire Last Month, I did something I haven’t in a long time.  On a trip back home, I came across a Full […]