Alternative Educational Pathways for Today’s Demands

Alternative Educational Pathways for Today’s Demands

Guest writer Mick Vaught talks education in today’s blog. In “Alternative Educational Pathways for Today’s Demands,” he writes about the different schools within education that would bring a broader array of skills into the American workforce.

One of my first jobs after college was working for a German construction equipment manufacturer. My primary objective was to start at the top, make a ton of money and retire early. It didn’t take long to discover that nearly a million other people had that same goal -meaning I had to start at the bottom and work many years climbing the corporate ladder. What became very evident through those years was the difference between European and American educational cultures. Regardless of my previous college education I began a six-month European apprenticeship method of working in all departments through the manufacturing process. I gained a complete understanding of how the company functioned from the beginning to the end of the manufacturing process. I also became aware that many of the German machinist, welders, fabricators, and plant managers did not have a college degree but rather an apprentice certificate. Most followed a designed apprenticeship career path from early high school. 

Over the years, it has also become clear that we as Americans have at times failed to understand the paradigm shift in our educational system that could better prepare students for a successful future. In previous years, a college education was a must for any young person trying to succeed in their career. If you had a college degree you were looked upon with more prestige, more opportunities for success, and more earning potential. Conversely, if you chose not to attend a college or university, you learned a trade (either by a technical or trade school or an apprentice program) and became a “mechanic, plumber, machine operator and the like. We are beginning to see more options available for those students who are not inclined to attend a college or university. We are beginning to see the paradigm shift where parents and students are becoming more aware of their return on investment while attending a college or university as opposed to enrolling in a trade or tech school. There are a number of important reasons why this is happening including costs and the increase in viable opportunities now available. Let’s take a look at some of those opportunities and the differences between them.

  1. Trade Schools
  2. Tech Schools
  3. Apprentice Programs

Trade Schools vs. Technical Schools:

Typically, trade schools cover a broader range of hands-on occupations while tech schools focus, more specifically, on the technology sector. Trade schools can (and often do) offer the same type of programs offered at tech schools but often offer additional types of programs in unrelated areas.

Trade Schools:

Trade schools are also known as vocational schools that prepare students for skilled jobs in a broader set of professions or trades such as healthcare (nursing, medical assistants, dental assistants, pharmacy assistants), construction and maintenance plumbing. electrical work, welding, carpentry, etc. Trade schools also emphasize practical, hands-on training over traditional lecture-based classroom learning. The goal is to ensure job-ready skills required for those fields of study. Trade school programs can usually be completed in two years or less. Trade school programs also offer excellent employment prospects for graduates.

Tech Schools:

Tech schools basically focus on careers in technology and related fast paced, ever-evolving technical jobs. Some prominent areas include IT technicians, computer science or software engineering. They also provide specialized knowledge in an emerging set of interrelated industries that have a stable employment outlook for the foreseeable future. Technology- focused careers tend to offer higher salaries. According to the Bureau of Labor Statistics, computer and IT occupations are projected to grow 11% by 2029.

Apprentice Programs:

While both apprenticeships and trade school programs provide training in skilled trades, an apprenticeship is distinct because it combines classroom instruction with paid on-the-job training under the supervision of a skilled professional. A trade school primarily focuses on classroom learning with hands-on practice in a dedicated training environment, often without direct employment while training; essentially, an apprenticeship is a “learn-while-you-earn” model within a real work setting, whereas a trade school is more focused on acquiring technical skills in a dedicated learning space. 

Key differences: 

Trade schools may offer more specialized training in a particular trade, while apprenticeships can provide a broader skill set depending on the employer’s needs.

Just a side note:

Since the passage of the 1944 GI Bill, college has been pushed over vocational education in a noticeably big way! This college-for-all narrative has been emphasized for decades as the pathway to success and stability. Parents might worry about the future of their children who choose a different path.

Why choose Trade/Tech/Apprentice Schools Over College: The Cost

One of the biggest downfalls of a college education is the amount of debt that students incur while attending college or university. According to recent Education Data, most college students build up an average debt of $36,406 whether they graduate or not. The difference in debt between students who attend college or trade school is shocking regardless of the field of study. The average cost of earning a degree from a trade school is $33,000 in contrast to earning a degree in college with an average cost of $132,000. Time investment is also a huge factor. In comparison with a four-year college degree, trade / tech schools usually finish within one or two years. Ultimately, students are able to enter the workforce right after school while bachelor’s and master’s degrees will invest at least 3-4 years of their life in an effort to graduate. 

Student Loan Debt Statistics:

College student loan debt in the United States now totals a whopping $1.753 trillion! The outstanding federal loan balance is $1.620 trillion and accounts for 91.2% of all student loan debt. 42.8 million borrowers have a federal student loan debt. Here’s the big one. The average student loan debt growth rate outpaces rising tuition costs by 166.9%. You can see where I’m going with this. Since the 1980’s the tuition cost for a four-year college degree has increased by 65% over the years.

Now let’s compare U.S. Trade/ Tech/ Apprentice Programs to our European counterparts:

In Europe, vocational training is often a core part of secondary education, with students choosing a vocational track early on. US trade/tech schools are often seen as a separate path from traditional high school or college. European trade schools emphasize apprenticeship programs, where students gain practical experience on the job alongside classroom learning. Conversely, US apprentice programs are less prevalent (usually private companies) and not as well structured. In Europe, vocational training is viewed as a prestigious and valuable career path, while in the US, college is often seen as a preferred route at times leading to a stigma around trade/tech schools. European trade schools tend to offer a broader range of vocational training with a focus on theoretical knowledge alongside practical skills, while American trade/tech schools might prioritize quick training for specific trades. 

The future of our American educational system is at a crossroads, where our actions moving forward over the next decade will be critical. Our economy and how we compete in a global market will depend on how well we interface our training needs with company and corporate demands. Our industry’s demand for skilled labor is at an all-time record high. How we respond to these challenges will be critical for the next generation.

Customer Excellence Through Operational Excellence

Customer Excellence Through Operational Excellence

Guest writer Troy Ottmer walks us through the holy grail of customer loyalty: “Customer Excellence Through Operational Excellence.”

Achieving Customer Excellence is the holy grail for businesses. While everyone strives for it, the path to achieving it remains elusive for many. Why? Because they often misinterpret its meaning.

Customer excellence isn’t just about superior customer service. It’s about exceeding expectations in every interaction, creating truly unforgettable experiences that foster deep loyalty. To achieve this, you need to understand what “excellence” means to your customers. What are their unique needs and expectations? How do they define value?

This is where operational excellence comes in. Operational excellence is the engine that drives customer excellence. It’s about streamlining processes, optimizing resources, and continuously improving how your business operates.

In addition to prioritizing your employees, prioritizing your customer needs along with aligning your business processes is critically important. This means understanding their needs, preferences, and pain points, and then designing your operations to address them effectively.

Simplicity is key. When your internal processes are easy for employees to understand and execute, they can focus on delivering a positive customer experience.

Keep it simple: You don’t need complex systems or massive overhauls to achieve operational excellence. Start with small, incremental improvements that focus on efficiency and effectiveness.

Prioritize your employees: Adopt an employee-first mentality. Engaged employees are your greatest asset. They are the face of your company and the key to delivering exceptional customer experiences. When your team feels valued and empowered, they are more likely to go above and beyond for your customers.

By focusing on operational excellence, you can:

  • Deliver products and services faster: Reduce wait times and improve turnaround times, exceeding customer expectations for speed and responsiveness.
  • Enhance quality: Minimize errors, improve consistency, and ensure your offerings always meet the highest standards.
  • Personalize the experience: Operational excellence allows you to gather and leverage customer data to tailor interactions and offerings to individual needs.
  • Empower your employees: Efficient operations free up your team to focus on building relationships and providing exceptional service.

Remember: The customer is always right, even when they’re not. It’s about understanding their perspective, empathizing with their concerns, and finding solutions that leave them feeling valued and satisfied. It’s all about having engaged employees who believe in your company and can authentically sell your brand and its values to the customer.

I would note that the phrase “The customer is always right” is a common business adage, but it’s important to understand its nuances and limitations. While it emphasizes the importance of customer satisfaction and providing excellent service, it doesn’t mean that customers are always correct in their requests or expectations. Instead, the phrase should be interpreted as a guideline to prioritize understanding the customer’s perspective, empathizing with their concerns, and finding solutions that leave them feeling valued and satisfied. This approach involves active listening, clear communication, and a willingness to find common ground, even when there are disagreements.

In essence, operational excellence provides the foundation upon which true customer excellence can be built.

Here’s a simplified approach to get started:

  • Listen to your customers: Conduct surveys, gather feedback, and analyze customer data to understand their definition of excellence.
  • Map your customer journey: Identify key touchpoints and opportunities to exceed expectations.
  • Optimize your processes: Streamline workflows, eliminate bottlenecks, and leverage technology to improve efficiency.
  • Empower your team: Provide the training, tools, and autonomy necessary to deliver exceptional service.
  • Measure and improve: Track key metrics, analyze performance, and continuously seek ways to enhance your operations and customer experience.

By focusing on operational excellence and prioritizing your employees, you can create a customer-centric culture that consistently delivers exceptional experiences and builds lasting loyalty.

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Who Plays the Most Crucial Role on Your Team?

Who Plays the Most Crucial Role on Your Team?

This week, guest writer Troy Ottmer shares the elements and roles in team culture that will make or break your team in “Who Plays the Most Crucial Role on Your Team?”

Another way to ask this would be “Who is the Most Important Person on your Team”?

Ask any group these questions, and you’ll likely get a variety of answers. Some may point to the team leader, others to the star performer, and a few might even say the client or customer. However, the truth is more nuanced: there is no single most important person on a team. Every member, regardless of their rank, role, or skill set, plays an integral part. The ultimate success or failure of the team hinges on each individual understanding and embracing their equal importance in achieving the collective mission.

Building a Unified Team: The Challenge and the Goal

Creating a high-performing team is not just about assembling talented individuals; it’s about building a cohesive unit with shared goals and trust. For example, consider the challenge of consolidating multiple business units into a single, unified operation. The objective in such a case might be to leverage synergies across similar market segments and drive market expansion.

Yet, achieving this kind of integration is far from straightforward. It requires overcoming significant hurdles, such as:

  • Combining Cultures: Teams often come from different cultural backgrounds, with distinct ways of working and communicating. Bridging these differences is critical to alignment.
  • Aligning Business Models: Merging operational processes and strategies involves harmonizing divergent structures into a cohesive whole.
  • Developing a Singular Focus: Establishing a unified market approach that maximizes potential and minimizes friction.
  • Creating Trust: This is perhaps the most crucial factor in any project. Trust fosters collaboration and ensures the team moves forward as one.

Keys to Success

In my experience, three critical pillars support the successful integration of teams and operations:

  1. Customer Satisfaction
    Consolidation can create opportunities to offer a wider range of products and services, ultimately enhancing customer loyalty and satisfaction. When customers see the value of an integrated operation, it builds trust not only in the company but also in the team that delivers the results.
  2. Employee Morale
    Employees are the heart of any organization, and their engagement is crucial during periods of change. Creating a sense of belonging, listening to their concerns, and offering opportunities for growth contribute significantly to morale. Happy, motivated employees are far more likely to perform at their best and support organizational goals.
  3. Leadership Development
    Change requires strong leaders who can guide the team toward unified objectives. Leadership development programs empower individuals to navigate challenges, inspire confidence, and drive long-term success.

Steps to Building Trust as a Leader

Leadership is the foundation of any successful team, and trust is the cornerstone of leadership. Building trust requires deliberate effort and consistency. Here are the key steps to fostering trust as a leader:

  • Listen and Empathize: Active listening helps leaders understand the concerns and feelings of their team members. Empathy demonstrates care and builds rapport.
  • Support and Guide: Leaders must help their teams’ overcome challenges while remaining mindful of team dynamics and their own behavior.
  • Influence with Respect: Leadership isn’t about authority—it’s about persuasion and inspiration. Influence should be wielded with respect, supported by strategic foresight and planning.
  • Steward Resources Wisely: Efficiently managing resources shows a commitment to the team’s well-being and success. This includes investing in personal and professional development for team members.
  • Foster Belonging: Building a sense of community within the team encourages collaboration, loyalty, and resilience.

By embodying these principles, leaders can cultivate an environment where trust thrives, and teams excel.

Empowering Employees and Driving Sustainable Growth

Empowered employees are the cornerstone of any high-performing team. When individuals are given the autonomy to innovate, the resources to grow, and the recognition they deserve, they are far more likely to contribute effectively. Fostering empowerment requires focusing on several key areas:

  1. Autonomy: Allowing team members to take ownership of their work increases their engagement and investment in outcomes.
  2. Innovation: Encouraging creative problem-solving helps the team adapt to challenges and seize new opportunities.
  3. Development: Providing training and career development programs demonstrates a commitment to the personal growth of employees.
  4. Recognition: Celebrating achievements, big and small, fosters a sense of accomplishment and motivates continued effort.
  5. Well-being: Prioritizing mental and physical health ensures employees can bring their best selves to work.

In tandem, these efforts lead to a workforce that is inclusive, motivated, and ready to deliver exceptional results.

To drive sustainable growth, consider these practical strategies:

  • Data-Driven Decision Making: Metrics provide transparency and ensure decisions are grounded in reality.
  • Creative Staffing Solutions: Cross-training and workload optimization enhance efficiency and adaptability.
  • Effective Communication: Regular updates and open dialogue build trust and clarity.
  • Strategic Planning: A clear roadmap with contingency plans ensures the team remains focused on long-term objectives.

This holistic approach ensures that teams are supported and equipped to meet both immediate and future challenges.

A Fundamental Shift in Strategy

Adopting a new “Go-to-Market” strategy is a prime example of how a team’s collective effort drives success. While implementing such a shift is never easy, the results often justify the challenges. It requires persistence, trust in the process, and a willingness to adapt.

The rewards of this effort include:

  • A unified team that collaborates seamlessly across functions.
  • Improved morale, as employees see the results of their collective effort.
  • A focused, strategic approach to market opportunities, maximizing growth potential.

In essence, the negatives associated with change are outweighed by the positives, provided the team works together with a shared vision and purpose.

Conclusion

So, who is the most crucial or important person on a team? The answer is simple: everyone. A team’s success doesn’t hinge on the contributions of a single individual; it’s the collective effort that drives results. Whether it’s the leader setting the vision, the star performer delivering results, or the quiet contributor ensuring operational continuity, each person plays a vital role.

By fostering trust, empowering employees, and aligning efforts toward common goals, teams can achieve remarkable success. The key is recognizing the equal importance of every individual and leveraging their unique strengths for the benefit of the whole. With this mindset, any team can overcome challenges, embrace change, and thrive in the face of adversity.

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Are Cybersecurity Vulnerabilities Haunting Your Dealership?

Are Cybersecurity Vulnerabilities Haunting Your Dealership?

Guest writer Kevin Landers addresses one of the pitfalls of our technology – cybersecurity – here in “Are Cybersecurity Vulnerabilities Haunting Your Dealership?”

 

Let’s delve into a topic that’s crucial for dealerships like yours – cybersecurity. While you might not have old skeletons hidden away, there’s a good chance that cybersecurity vulnerabilities are lurking in the shadows, just waiting to cause trouble. You can’t address what you can’t see, which is why it’s time to shed light on these hidden dangers. This will empower you to take initiative-taking measures to safeguard your dealership from potential cyber threats. Here are some of the most common cybersecurity challenges faced by dealerships:

Outdated Software: The Neglected Nightmare

We understand that updating software can be a hassle, but running outdated software is akin to leaving the dealership doors wide open for hackers. When software vendors release updates, they often include crucial security patches that plug vulnerabilities. Don’t let outdated software haunt your dealership’s digital presence. Keep everything up to date to fortify your online defenses.

Weak Passwords: The Gateway for Cyber Intruders

If your passwords are weak, it’s like handing over the keys to your dealership to cybercriminals. Using predictable passwords like “123456” or “password” is a big security no-no. Instead, establish robust and unique passwords for all accounts and devices. Consider a mix of upper and lowercase letters, numbers, and special characters. Password managers can be invaluable for generating and securely storing complex passwords. As a dealership owner, set guidelines for creating strong passwords and employ software to enforce this policy.

Unsecured Wi-Fi: The Vulnerable Entry Point

Imagine a scenario where a cybercriminal lurks in a parked vehicle, exploiting your dealership’s unsecured Wi-Fi network. Terrifying, right? Unsecured Wi-Fi can serve as an entry point for hackers to intercept sensitive data. Ensure your Wi-Fi is password-protected and use WPA2 or WPA3 encryption for an added layer of security. For critical dealership operations, consider implementing a virtual private network (VPN) to shield your data from prying eyes.

Lack of Employee Training: The Risk of Ignorance

Your employees can either be your dealership’s strongest defense or its weakest link. Employee errors contribute to approximately 88% of data breaches. Without proper cybersecurity training, your staff might unknowingly fall prey to phishing scams or inadvertently expose sensitive information. Regularly educate your team on cybersecurity best practices, including recognizing phishing emails, avoiding suspicious websites, and using secure file-sharing methods.

No Data Backups: The Catastrophic Loss

Imagine waking up to find your dealership’s data vanishing into the digital abyss. Without backups, this nightmare can become a reality due to hardware failures, ransomware attacks, or unforeseen disasters. Embrace the 3-2-1 rule: maintain at least three copies of your data, stored on two different media types, with one copy stored securely offsite. Regularly evaluate your backups to ensure they are functional and dependable.

No Multi-Factor Authentication (MFA): The Risky Gamble

Relying solely on passwords for account protection is a risky gamble, much like having a screen door at the entrance of your dealership. Implementing MFA adds an extra layer of security, requiring users to provide additional authentication factors, such as a one-time code or passkey. This significantly bolsters your account security and makes it challenging for cyber attackers to breach your dealership’s defenses.

Disregarding Mobile Security: The Vulnerable Phones

Mobile devices have become indispensable tools for dealership operations, but they can also be vulnerable to security risks. Ensure that all company-issued devices have passcodes or biometric locks enabled. Consider implementing mobile device management (MDM) solutions to enforce security policies, remotely wipe data, and ensure devices remain up to date.

Shadow IT: The Unwanted Surprise

Shadow IT refers to the use of unauthorized applications within your dealership. While it may seem harmless when employees use convenient online tools, these unvetted applications can pose significant security risks. Establish clear policies for software and services usage within your dealership and conduct regular audits to identify any lurking shadow IT.

Incident Response Plan: Preparedness for the Unexpected

Even with all precautions in place, security incidents can still occur. Without an incident response plan, your dealership could be left scrambling. Develop a comprehensive incident response plan that outlines how your team will detect, respond to, and recover from security incidents. Regularly evaluate and update the plan to ensure its effectiveness.

Don’t let cybersecurity vulnerabilities haunt your dealership. We can assist you in identifying and addressing potential threats, ensuring a robust security posture that protects your business. Reach out to us today to schedule a cybersecurity assessment. Your dealership’s security is our top priority.

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Behind the Scenes of 2024

Behind the Scenes of 2024

Guest writer Alex Kraft recaps the year that was in his guest blog: “Behind the Scenes of 2024.”

I hate it when things slow down, but that’s the reality when Christmas and New Year’s both fall on Wednesdays. On the other side, I guess it’s a good time to reflect on 2024 and our company’s progress. 

 

In 2023, Heave was an idea. Everything started with a “What if…?”  I still remember our first service call and our first technician. I managed our jobs on a spreadsheet. The first twelve months focused on proving that the idea created value and solved customer pain points. This past year, 2024, was about building a real company. As more customers came on board, we discovered more problems. Not shut-the-doors type problems, but rather more ‘we need the ability to do XYZ’ type problems. Truthfully, 2024 was probably the most fun I’ve ever had professionally. We grew the team from five to twenty-one employees. Our service revenue grew every month, we onboarded hundreds of customers who all had similar first-time reactions to Heave:  “How has this not existed before?” “This is so needed!”, “Are you kidding? I can get a tech today!” “What’s the catch?”… Feeling this enthusiasm from our customer base was a first for me. We were making a difference.

 

Because things at a start-up move so quickly, one needs to focus on the present with one eye toward the future. As silly as this sounds, I’d gotten so used to how Heave operates today that I forgot some of the early days and the scrappy environment in 2023. Preparing for our year-end meeting and holiday party forced me to go back through the year and share our twelve months’ progress. Some of our key product advancements this year include:


Launched a desktop version of Heave! From our inception in January 2023 up until Q2 2024, the only way customers could order service/book technicians by using the mobile app. While smartphones dominate the world, most customer fleet managers are confined to the office. A desktop application was long overdue for our core users.

 

  1. Added Technician profiles– The #1 question we’d get from customers was, “How do I know these technicians are any good?” This was a weak point for a while. We knew our app had great technicians, but that doesn’t matter if the customers can’t see for themselves. So, we built out profile pages where techs can add their resumes and provide details about their skills and experience. 
  2. The ability for customers to add brands/models-  This was a huge void, where if a customer couldn’t find their brand or model,  they assumed we couldn’t help them. We added the ability for customers to add brands/models, and Voila! We’ve fixed over 100+ different brands now by the end of 2024. 
  3. AI-  I won’t elaborate too much on this one because it’s part of our ‘Secret Sauce,’ but once our engineering team implemented AI into our product, it changed our capabilities overnight. Equipment dealers are staffed with tons of people to perform certain duties—this is a big area where a technology company can create leverage by using AI. It enables us to focus on customer service and not devote people and time to menial tasks. 

 

It’s been incredibly exciting to see our technology change so much in the past year. The same can be said for our company overall. I mentioned above how we’ve grown from 5 employees to twenty-one. Our footprint grew from Florida and Texas to now helping customers in the following states:  Indiana, Ohio, North Carolina, Tennessee, and Georgia. We’ve repaired 100+ different brands and added 150+ new technicians in 2024. New types of customers gave Heave a try, as we started to partner with rental companies and dealerships to help repair their large fleets. Sometimes I have to pinch myself, as much as I thought this was all possible, seeing it build and take shape is surreal. 

 

What does 2025 look like for Heave? We have financial goals like everyone else as well as a product roadmap to build. I love that we’re the ones blazing the trail on service—and I love that people are paying attention! Customers may not have necessarily been searching for a tech company to solve their service woes, but at our core Heave is a customer service company. We just use technology to help create the best overall experience to minimize downtime and cost for our customers. Year three will be focused on maturing as a company, and opening new geographies, all while not losing the hunger of the early days. While it will never get old to me, seeing a customer’s first reaction when they learn what Heave does, Year 3 will be a success when we become a recognized brand. When Heave is synonymous with on-demand field service and same-day response, that’s when the tipping point occurs…

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The Importance of Email Distribution Lists for Equipment Dealers

The Importance of Email Distribution Lists for Equipment Dealers

Guest writer Debbie Frakes brings digital marketing front and center in her blog post this week: “The Importance of Email Distribution Lists for Equipment Dealers.”

Making the Most of Your Equipment Dealer Email Marketing

For equipment dealers, maintaining a strong email marketing program is essential for reaching customers about new inventory, service promotions, and parts availability. The foundation of successful dealer communications starts with a well-maintained distribution list. Regular database cleaning helps ensure your messages reach active customers and prospects, whether they’re contractors, fleet managers, or municipal buyers, improving your marketing effectiveness.

Ensure your customer database stays current

Contact information changes frequently as personnel move between construction companies, municipalities hire new procurement officers, and contractors expand or restructure their businesses. It’s important to create a systematic approach to verify and update contact details, particularly for high value customers and major fleet accounts. You need to confirm the right contacts for equipment purchasing, service management, and parts ordering. Regular phone verification and database updates ensure your communications reach the right decision makers. 

Grow your contact list

Expand your customer base by analyzing your current successful accounts. Look at the types of contractors, construction companies, and municipal departments that consistently do business with your dealership. Use industry classifications (SIC/NAICS) to identify similar organizations in your territory. Develop targeted outreach to connect with equipment managers, maintenance supervisors, and purchasing directors at these organizations.

When approaching new prospects, focus on understanding their equipment needs, machine preferences, and service requirements before adding them to your distribution list. Doing so ensures your database grows with qualified contacts who are genuinely interested in your equipment offerings and support services.

Properly segment your email distribution list

Transform your basic customer list into a strategic marketing tool by segmenting contacts based on their specific needs. Group customers by the type of equipment they own, service history, parts purchasing patterns, or industry focus. This practice helps you to send targeted communications about relevant equipment models, seasonal service promotions, or specific parts inventory. Use your email platform to create focused groups, enabling you to craft messages that resonate with each segment’s unique requirements.

Use the right technical tools 

The technical foundation of a dealer’s email marketing system is vital for its success. It’s important to choose a comprehensive platform that offers advanced management features, including automatic bounce processing, interaction monitoring, and compliance capabilities. Set up key email security protocols including SPF, DKIM, and DMARC to enhance delivery rates and prevent email fraud. Ensure your management practices comply with global privacy regulations like GDPR and CAN-SPAM, maintaining clear policies on data collection and usage.

Find expert marketing support for equipment dealers

Taking on effective email marketing alongside running a busy equipment dealership can be challenging. That’s where our partner, Winsby, comes in. They specialize in equipment dealer marketing, and they create and send out emails for most of their clients. They understand the equipment industry and handle everything from database management to developing content that causes recipients to act. Topics include machine inventory, parts specials, service promotions, plus development of best practices for various segments of your customer list. They manage the entire process—from verifying customer contacts to designing and sending targeted emails. You simply review and approve the communications.

Want to start sending out emails that generate sales? 

Contact Winsby today! 

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