Navigating hidden fees in transportation fleet leasing agreements

Trucking Industry expert Bob Rutherford shares an article from Brian Antonellis on the financial side of the industry: “Navigating hidden fees in transportation fleet leasing agreements.”

Throughout 2024, one of the most discussed topics across industries has been “hidden fees.” Both consumers and businesses are increasingly frustrated with the lack of transparency in pricing, pushing companies in various sectors to reconsider their fee structures. While businesses like hotels and rental car companies, have begun disclosing add-on charges to be more transparent, the prices we see advertised often don’t reflect what we actually end up paying – a challenge that’s particularly significant for companies managing heavy-duty transportation fleets.

These hidden fees pose a major challenge for companies that operate heavy-duty transportation fleets and their leasing structures, especially those locked into a “Full-Service Lease”. As these fees continue to grow, companies are becoming more aware of their impact on financial stability, and they are seeking alternative leasing options that offer greater transparency and cost efficiency.

While some argue that fees are necessary to cover operational costs and clarify where money is spent, the reality is that hidden fees, often referred to as secondary fees, can significantly affect how much consumers and businesses ultimately pay. According to the Consumer Financial Protection Bureau (CFPB), these fees not only inflate costs, but also hinder the ability of businesses to make informed financial decisions.  CFPB data suggests that because these fees are hidden, companies often pay more than what would be expected if all costs were upfront and transparent.

The current white house administration has prioritized addressing hidden fees, commonly referred to as “junk fees”  estimating that Americans collectively pay over $90 billion annually in these charges. Legislative efforts are also gaining traction, with bills introduced to curtail excessive and unnecessary fees. States like New York, Illinois, and California have begun implementing regulations aimed at curbing these hidden fees across various industries, including restaurants and other service sectors.

The hidden cost of fees in fleet management.

Although hidden fees have recently gained widespread attention, the issue has been brewing for years, particularly since the pandemic. The need for flexibility and agility became paramount in fleet management, making it crucial for companies to scrutinize every detail of their fleet’s vehicle lease structure. This close examination became a deciding factor in whether businesses could maintain profitability amid changing economic conditions.

During the pandemic, the ability to scale fleet size in response to fluctuating demand was essential. This flexibility required lease agreements that could adapt to changing needs, such as a Sale-Leaseback option.

However, hidden fees within Full-Service Leases have only compounded these challenges, highlighting the importance of transparency in fleet leasing.

Understanding full-service leasing.

A Full-Service Lease is an agreement where the lessor bundles financing and various transportation services into a single monthly payment

While this might appear convenient it often results in a lack of flexibility for the lessee. These contracts typically lock businesses into long-term commitments with combined costs for maintenance, finance, and other administrative fees, making it difficult to adjust to changing operational needs.

The case for unbundled leasing

On the other hand, Unbundled Lease (UBL) agreements offer a more flexible alternative. These agreements break down costs individually, allowing companies to identify and control the lowest possible expenses associated with fleet management.

UBLs provide financing options based on actual costs, rather than estimates made at the beginning of the lease term. This approach also supports better vehicle life cycle management, optimizing both costs and performance.  With a UBL, companies gain the freedom to scale their fleet size and upgrade vehicles as needed, ensuring that they only pay for what they use. This flexibility often translates into significant cost savings when compared to the rigid structure of a Full-Service Lease.  

Calculating the savings with unbundled leasing.

After accounting for lease payments, maintenance fees and warranties, a company could save significantly with a UBL. For instance, a fleet of 100 trucks might save $1.04 million in the first year alone by opting for an unbundled lease structure, with monthly costs averaging $2,054.00 per truck compared to $2,921.00 under a Full-Service Lease.

Maintenance and repair costs based on lease structure.

One of the key differences between a UBL and FSL is how maintenance and repair (M&R) costs are calculated. Full-Service Leases often “front-load” these costs, meaning companies pay more upfront regardless of actual usage. In contrast, unbundled agreements allow companies to manage these costs more effectively, typically resulting in lower expenses over time.  

For example, under a Full-Service Lease, a company might pay a fixed fee plus mileage charges from the start and in the early usage of the asset, without benefiting from manufacturer warranties or cost reductions over time. However, with a UBL, maintenance costs can be significantly lower, with companies only paying for the services they actually need. This can lead to additional savings, particularly in areas like tire replacement, where costs can add up quickly.

Beyond maintenance, other aspects of fleet management are also affected by hidden fees. 

Original equipment costs under Full-Service Leases are often higher, and additional administrative fees can vary based on location. Fuel costs can also become less transparent, with bundled services making it difficult to track true expenses.

For companies operating large transportation fleets, understanding and mitigating these hidden fees is crucial for maintaining a healthy bottom line. As the industry continues to evolve, organizations with transportation fleets must stay vigilant in managing their Total Cost of Ownership to ensure they are operating as efficiently as possible.

Brian Antonellis, CTP, is Senior Vice President of Fleet Operations at Fleet Advantage, a leading innovator in truck fleet business analytics, equipment financing and life cycle cost management. For more information visit www.FleetAdvantage.com

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Are driver-facing cameras becoming a necessity?

Trucking Industry expert and Learning Without Scars guest writer Bob Rutherford shares an article this week by Angela Coker Jones. In the trucking industry, one potential safety tool is hotly debated: are driver-facing cameras becoming a necessity?

Dash cameras have been on the market for years now – many of which offer a driver facing video solution in addition to road facing video, which has become pretty standard in the cab of a truck as fleets seek to improve safety, exonerate themselves in accidents and lower insurance costs.

Inward-facing cameras are still very much a novelty, said CarriersEdge President Mark Murrell. According to data from the annual CarriersEdge Best Fleets to Drive For survey and contest, only 21% of finalists use inward-facing cameras.

“It’s got a long way to go before people get comfortable with those,” Murrell said.

It’s no secret that most drivers don’t like driver cameras. Some fleets have chosen to invest in them anyway because of their safety benefits, and many have been successful in gaining driver approval. But driver satisfaction, privacy, and the fear of losing drivers when seats are already hard to fill has led some to avoid them.

Boyle Transportation and Skelton Truck Lines, sister companies owned by Andlauer Healthcare Group, are two carriers that have chosen to forego the driver-facing camera – at least in their over-the-road operations. The companies do use driver-facing cameras in trucks that run local routes, but much of their OTR driver population consists of women, which has led the companies to eschew them out of respect for their women drivers’ privacy concerns.

Mike Lasko, vice president of safety at Boyle and Skelton, said he would like to have driver cameras in the OTR fleet, but there are no plans whatsoever to install them.

“But that’s entirely driven by our safety performance,” Lasko said. “We have an industry-leading safety record. If that wasn’t the case – all of a sudden, if we went from first to last – that might be a different conversation, but we’re not experiencing any need to invest in that as of right now.”

The companies originally invested in side-view cameras before adding road-facing cameras to their fleets. Lasko said they were experiencing a high volume of pedestrian vehicles sideswiping their trucks. In one instance, he had a man call the number on the back of a truck and say one of their drivers came into his lane, causing him to run into a side rail. The camera showed the man was actually texting and driving.

Exoneration, Lasko said, was the driving factor that led the companies to invest in camera technology in the first place.

“The police show up and, of course, everybody’s story is the big bad truck changed lanes and hit me,” he said. “Almost overnight, once we deployed the cameras, we were able to exonerate ourselves from all kinds of false claims.”

Most carriers launched their foray into cameras with dashcams. That’s what Garner Trucking did about three years ago. Garner Trucking Chief Operating Officer Tim Chrulski said they “ripped the band-aid off” and implemented a dual driver- and road-facing camera all at once rather than testing an outward video solution first to see how it would go.

And he swears by the driver-facing feature. A big reason for that is because the camera system Garner uses – like most others – provides driver alerts that help the driver self-coach and improve poor driving habits they may not have otherwise realized they had developed.

He said most behaviors can be easily corrected. In the event of habitual poor driving maneuvers or an accident, Garner uses the driver-facing video not to punish a driver but to coach them based on their actions.

“The whole (saying) perception is reality; that perception in that moment of having an accident may be well off from the reality of what actually happened,” Chrulski said. “For a driver to be able to see and acknowledge that this was a situation that could have been corrected, there’s no better training. We all learn from our own mistakes, our own errors, so I think it’s a positive thing. It doesn’t have to be a negative thing.”

Silvia Mesina, director of safety at Real Trucking, agreed. She said her company uses cameras to proactively address potential safety hazards before they escalate into accidents by monitoring driver behavior like distracted driving, drowsiness, or aggressive behavior, for example.

Real has also implemented road-facing, side-view, and backup cameras. The side-view and backup cameras were installed to give drivers greater visibility, eliminating blind spots and mitigating backing accidents during the drop-and-hook process. The company recorded thirty-seven backing accidents in 2019. Near the end of that year, backup cameras were installed on a portion of the fleet, and by 2021, Mesina said that number had almost halved to nineteen.

She said while these auxiliary cameras help drivers enhance their road safety awareness and accident prevention skills, those additional views can’t replace the value of driver-facing cameras.

“Driver-facing cameras are crucial for driver safety,” she said. “These cameras play a crucial role in enhancing driver safety by providing invaluable insights into driver behavior.”

But Lasko said there are other safety systems that can provide insight into driver behavior without recording them. He said it depends on the type of advanced driver-assistance systems (ADAS) a fleet has in place. They “have all the ADAS” at Boyle, so a driver camera is redundant, he said.

“ADAS will tell you if the driver was paying attention,” Lasko said. “Sure, I can have a video of them being distracted, or I can just figure it out from the data that we have from all the other active safety systems.”

But if a company is light on ADAS, he said a driver camera is a good option.

In addition to exoneration and driver coaching, Murrell said driver cameras are becoming pertinent to insurance operations to explain why a company is a good risk as they use the insights into driver behavior to paint a picture of a company’s safety culture, which can be invaluable in the event of an accident.

“This is just my opinion, but if you’re a carrier operating with cameras, and you’re [only] using an outward-facing camera and side cameras, you’re only getting 70% to 75% of the story,” Chrulski said. “There’s another 25% that happens in the cab, and if you need to be able to defend the driver, defend the organization, you need to have 100% of the information.” 

Angel Coker Jones is a senior editor of Commercial Carrier Journal, covering the technology, safety, and business segments. In her free time, she enjoys hiking and kayaking, horseback riding, foraging for medicinal plants and napping. She also enjoys traveling to new places to try local food, beer, and wine. Reach her at AngelCoker@randallreilly.com.

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Population shift will soon drive trucking tidal wave, an expert says

This week, we present an article by another trucking industry expert and colleague of Bob Rutherford: Jason Cannon. Jason reports here on a keynote speech given by Ken Gronbach on the shifts of industry in “Population shift will soon drive trucking tidal wave, an expert says.”

Author, demographer, and generational marketer Ken Gronbach delivered the keynote address Monday morning at the Truckload Carriers Association annual convention in Nashville.

A freight trough that has plagued trucking since emerging from the COVID-19 pandemic is temporary, and recovery will be spurred by the largest housing, construction and consuming market in U.S. history, said author, demographer and generational marketer Ken Gronbach in his delivery of the keynote address Monday morning at the Truckload Carriers Association annual convention in Nashville.

There are currently 170 million people under the age of forty in the U.S.

“This is a record for our country,” Gronbach said, adding that trucking is a business of moving stuff, and the need to move stuff “is coming your way, and you better prepare for it.” 

Generation X is nine million people smaller than the Baby Boomer generation, pulling a tide of would-be workers and consumers out of the pool and helping cripple the housing market and the automotive market in the early 2000s. As those 170 million mature and participate in the economy, “what is going to happen to the United States is unprecedented,” Gronbach said.

“The bad news is, you have to change,” Gronbach added, noting that legacy business practices are unlikely to win over a consumer base that makes decisions based on three key factors: “Make my life easy. Save me some time. Don’t rip me off.” 

Staring down the barrel of a hotly and, at times ugly, presidential election cycle, Gronbach said math suggests liberals will win the political wrestling matches in the immediate future simply because there are more of them by several million, adding that people generally move from liberal to conservative as they age. 

“We’re losing a conservative every eight seconds,” he said, “and we’re gaining a liberal every eight seconds.”

Not only is the population base skewing younger, its racial and cultural makeup is shifting. 

The generational population gap between Baby Boomers and Generation X was filled by Latinos, and Latinos are currently driving the U.S. labor force, Gronbach said, adding Caucasians are now a minority in the U.S., and the level of immigration into the U.S. is as high as it was in the early 1900s.

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Imagine a world where flatbed transportation operates with the utmost safety, compliance, and efficiency

Learning Without Scars is pleased to introduce our new guest writers, Dan Shipley and Dan Kinsman. Today brings their first blog post for us here at LWS, with “Imagine a world where flatbed transportation operates with the utmost safety, compliance, and efficiency.” 

The Flatbed Safety & Securement Group (FSSG) envisions just that. Our mission is to revolutionize the flatbed industry by making safety the priority. We aim to support industry leaders in navigating the complex landscape of cargo securement including regulations education and best practices; while also giving drivers the tools they need to perform their jobs safely and education they need to be safe on the road while transporting a load.

Picture a team well-versed in the latest FMCSR and CVSA guidelines, working exclusively with you and your drivers, ensuring your operations meet and exceed regulatory standards. Envision thorough on-the-job training and online resources, including the FSSG ITF (Introduction to Flatbed) Handbook, covering general knowledge in the flatbed industry, best securement practices, and specialized transportation education. This would empower your team with the knowledge they need to secure and transport your loads safely and effectively.

Imagine brokers being knowledgeable about flatbed transportation, understanding the intricacies of securement, compliance, and weight management. This would lead to more efficient and safer operations, benefiting everyone involved in the logistics chain.

Additionally, picture a dedicated team that works with shippers nationwide, ensuring that transportation companies are equipped with proper securement guidelines for even the most intricate loads. This collaboration ensures that every shipment, regardless of its complexity, is handled with the utmost care and expertise. Saving everyone money.

To further our mission, we have partnered with Learning Without Scars to bring something special to the industry, enhancing our educational offerings and providing unparalleled resources to our members.

While FSSG is still in its formative stages, we are committed to becoming a leading force in flatbed safety and securement. We aim to partner with industry leaders to ensure fleets operate with the highest standards of safety, compliance, and efficiency.

Connect with us to learn more ✉️ sales@flatbed-safety.com

Daniel Kinsman Ron Slee Learning Without Scars LLC

As we work with the “two Dan’s” we are excited to be involved in developing learning programs for the Flat-Bed Drivers and in general the Flat-Bed Industry. Our platform of sharing information helps everyone to achieve their personal and professional potential. We aim to provide tools for everyone to continue their path to being all that they can be. These two men are the type of people that this country was built on and we are proud to be working with them.

Dan Kinsman biography:

I was introduced to the transportation industry at 7 years old, when I climbed into the cab of a setback axle Freightliner FLB, and 11 years later I would climb out of a truck, eventually joining the Marine Corps. Following four years of service, I returned to the industry, thinking it would only be for a short time. 

I specifically chose to pursue flatbed, as it was extremely complex and something that would physically and mentally challenge me, as the amount to consider with securing every load was a challenge I looked forward to facing. I received expert training in 2012 at TMC, had even more knowledge poured into me by Big Mike at Hunt Transportation, and then all that knowledge was put to the test at AIM Integrated, doing local LTL flatbed, where a normal load would be 20,000 pounds, require 14 chains and a handful of straps to keep it all on the trailer. 

I spent a lot of time further growing my knowledge of the rules and regulations to do my job better. In 2018 I moved from that account to driving a heavy haul truck for AIM, grossing 102,000 on a light 5 axle flatbed with multiple coils, I had to become an expert at weight management and securement, coils are unforgiving, and load securement has no room for error. 

In 2021 I got married, and following some encouragement from my wife, in 2022 I chose to return to OTR, going to Miller Transfer, and further growing my knowledge and skill set. Over the years, I have been fortunate to assist in designing a specialty trailer for the transport of carbon black, pull a set of C-doubles, and pull kingpin steered trailers, grossing over 350,000 pounds over my driving career.

In 2022 I was pulled onto a scale in Hubbard, OH, they asked if I would be able to help do spot training of a driver, as he had no idea what he was doing, and this scale knew I was a trainer for my employer (AIM). I walked away from that and immediately looked for anywhere on social media where there might be people that would help this driver, and I found Flatbed Safety and Securement Group. I found a group that was looking to mentor and train new drivers, something I am passionate about, as all my former students would still reach out to me at times for advice or help. My new job taught me even more, lessons I shared with others, it also exposed me to how many drivers receive little to no training to pull flatbed, and that did not sit well with me. After some discussion with the group’s founder, we started to look at possibly moving it into being a business and service for the industry, with our eventual goal being to see a day when the only times a load leaves a trailer is when it is unloaded. 

One fateful call resulted in meeting Ron Slee and Learning Without Scars, and we started moving from a dream to a plan.

Dan Shipley biography:

I started my career in the trucking industry in 2015 after graduating from Roadmaster Driving School in Columbus, OH. My journey to this point has been anything but conventional. Growing up without much structure, I dropped out of school at the end of the 9th grade but earned my GED the following year. Determined to make something of myself, I enrolled in Job Corps, where I studied Homeland Security: Security & Protective Services and became certified in corrections. 

However, finding a career in that field proved challenging, likely due to my educational background. After the birth of my first child, I realized that working at a gas station wouldn’t be sufficient to support my family. It was then that I decided to pursue a career in trucking. After obtaining my CDL, my life took a wonderful turn when I met my wife. I fell in love with her on the first day we met, and we’ve been together for 9 years. I quit my first trucking job to move in with her, and together, we’ve built a home and welcomed our daughter in 2017. 

Throughout my trucking career, I’ve had the opportunity to explore various functions within the industry, including dry van, reefer, end dump, dump truck, tanker, frameless end dump, flatbed, step deck, and open top trailers. This diverse experience has given me a well-rounded understanding of the industry. 

When I began my career in flatbed, I quickly realized there was a lack of formal training available. Concerned about safety and the potential risks on the road, I decided to take action. Two years ago, I founded the Flatbed Safety & Securement Group (FSSG) to provide accessible training resources and ensure that drivers are well-prepared to operate safely and effectively. Today, FSSG boasts a following of over 8,400 members and continues to grow each day. 

The group has received numerous compliments and praises for its structure and the support it offers. FSSG is recognized by several law enforcement agencies and numerous trucking companies of various sizes. My commitment to improving industry standards and my proactive approach to problem-solving have driven me to make meaningful contributions to the field. 

I am passionate about continuous learning and dedicated to making a positive impact in the industry. My core values include safety, excellence, and innovation, which I strive to uphold in all my endeavors. My vision is to continue driving change and improving safety standards, ensuring that every driver has the knowledge and resources needed to succeed.

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Bob on Sales

Bob Rutherford returns for his weekly blog post with “Bob on Sales.” It may be a self-explanatory title, but readers don’t want to miss out on the rich information here.

I have a problem. Over the years I have not kept my work very well organized and just can’t push a button and find something, even with all the search functions. However, this is what I am going to use as my introduction to the Learning Without Scars followers.

Are you born to be a salesperson? Do you need to have the gift of gab? Can you be trained to be a professional salesperson? How’s your sense of humor? Can you tell a good joke without screwing it up? Can you really succeed in sales without really trying? Please share your answers in the comments section.

 #LearningWithoutScars

Let’s Start with Sales. Selling.

I grew up in the trucking industry, the machine shop industry, and the “Hell No we Won’t Go” anti-war industry, and discovered there really is a Military-industrial Complex. Just the other day I was explaining to a business associate why military equipment cost so much. I used my real-life example as a young man who had a draft card in his wallet that listed me as 1-A and 2-S most of the time.

I attended college during the day and worked swing shift at a defense plant making aircraft fasteners. We made exploding bolts among other things. These were used to literally blow the canopy of a jet fighter when pilots decide to eject.

I was an exploding bolt inspector some of the time. Here’s what I remember to the best of my ability. We would build exploding bolts in batches of 300. For 150 bolts to pass inspection, we would blow up 150 bolts. That right there, doubles the price, right? IF ONE BOLT fails, we blow up the other 150 bolts. As far as I remember, on my watch, never ever did a bolt in the second round of testing fail. It could take manufacturing 600 bolts to get 150 good ones. What’s that cost? So, assuming pilots’ lives are worth saving and we don’t want fighter jets falling out of the sky, things can get expensive fast.

This introduction brings us to the subjects of the day and what I have been told is my unique perspective on business, selling in business, education, and the politics of logistics.

I saw a recent survey on LinkedIn that asked the questions:

“Did You Intend on Being in Sales?” or “Did You Just Fall into Sales?” I got into sales because the old axiom is true, “Nothing happens until someone sells something.” I was an Industrial Engineer and had to “sell” an appropriations committee on purchasing a package of equipment. I had heard through the grapevine that the committee thought it was their duty to shred young engineers into tiny bits and try to make them cry. So, I prepared. I insisted that I attend a trade show so I could meet potential vendors one on one. Buying and selling are different sides of the same coin. I took copious notes.

I found two kinds of salespeople at that show. Those that tried to sell me, like I was the actual buyer, and the ones I ended up doing business with, the ones that asked me the probing questions and found out that I was going to be their stand-in salesperson. I was going to sell the committee that that they would never get to address in person. The smart salespeople taught me about their product and how to sell it. Smartest tip from that tradeshow: Deal with objects in your presentation, never as an objection.

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Are You Thinking About Clowning Around with Six Sigma?

Guest writer and Industry Expert Bob Rutherford walks us through the industry example of “The Emperor’s New Clothes” with this article: Are You Thinking About Clowning Around with Six Sigma? This is a repost of his blog from May 21st on our site.

The other day, I had a Zoom meeting with a befuddled CEO in India who was interested in me giving him the lowdown on Six Sigma since I have been writing extensively about leadership and Doctor Deming on LinkedIn.

So, with a heavy heart and a light sense of irony, here’s the breakdown of this so-called revolutionary quality management system that I shared with him:

The Great Statisticians.

Ah, the legends of modern Quality, the statistical superheroes—Dr. Shewhart, Professor Deming, Professor Chambers, Dr. Taguchi, and Dr. Wheeler. They laid down the law of quality like bosses. Deming even came up with his “14 points for management,” a kind of list of quality commandments for bewildered executives. Who doesn’t love a good commandment from on high, especially when it’s dressed up in statistical jargon?

The Dropout Disaster. 

Enter stage left, an obscure dropout from Uni and a Motorola employee, Mr. Bill Smith. He took Deming’s pearls of wisdom and, like a toddler with Play-Doh, molded them into something unrecognizable. His little experiment resulted in a quality apocalypse, with a mean shift of 1.5 sigma. Bravo, Mr. Smith! Because nothing says “quality” like a dropout with a wild idea and a dab of statistical ignorance.

The High School Huckster. 

Then there’s Harry, Mr. Smith’s partner in statistical crime. A high school teacher with the ethics of a used car salesman, Harry smelled opportunity. He concocted a theory so convoluted that even Einstein would scratch his head. His stroke of genius? Turning Smith’s catastrophe into the cornerstone of Six Sigma, complete with colored belts and logic filters. A true visionary, or maybe just a master of bamboozlement, because what’s a good scam without a touch of intentional obfuscation and some colorful accessories?

The Gullible CEO. 

But wait, there’s more! None of this would’ve taken flight if it weren’t for Neutron Jack, the CEO with a penchant for blindly throwing money at anything that sounded vaguely smart. Despite not understanding a word Harry said, Jack coughed up a cool billion like it was pocket change. Ah, corporate brilliance at its finest. In other words, who needs comprehension when you’ve got deep pockets and a desire to appear cutting-edge?

The Consultant Crawl. 

And lo and behold, with the birth of Six Sigma came a swarm of consultants, emerging from their hiding places like rats in a cheese factory. Eager to sink their teeth into the juicy pie of corporate ignorance, they led countless companies down the garden path, promising miracles and delivering mediocrity because what’s a scam without an entourage of opportunistic consultants, right?

The Fallout. 

Unsurprisingly, the Six Sigma saga ended about as well as a Shakespearean tragedy. According to the gospel of Qualpro, a whopping 91% of Six Sigma companies ended up belly-up. And let’s not forget the shining examples of success—like Ford, proudly boasting a 1 in 5 defective parts average, or Boeing, cutting costs and casualties with equal fervor. Why settle for success when you can have mediocrity and tragedy wrapped in a shiny Six Sigma bow?

The Emperor’s New Clothes.

In conclusion, dear CEOs of the world, Six Sigma isn’t just a quality management system—it’s a masterpiece of deception, a comedy of errors, and a tragedy of epic proportions. So, let’s raise our colored belts to Mr. Smith, Harry, Neutron Jack, and the legion of consultants who turned a simple idea into a billion-dollar farce. 

Bravo, indeed.

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From Steam to Schemes: The Whimsical March to Industry 5.0.

“From Steam to Schemes: The Whimsical March to Industry 5.0” is our first article from our new guest writer, Bob Rutherford. He is contributing as an Industry Expert from the Trucking Industry.

Bob Rutherford is a 50-year veteran of the trucking industry. Thirty of those years were as a member of the TMC where he earned both the Silver Spark Plug and Recognized Associate awards for his contributions to the industry. He is also an Ambassador for the EnergyandMobility.org Conference.

The powerful brand of CCJ reaches 96,500 subscribers within the freight transport business. Many of these are the fleet executives and managers that have the buying power to grow your business. This multi-channel brand allows for repeated impressions in effective formats.

As the echoes of hammers on steel beams fade into the sepulchral quiet of abandoned factories, and the whirr of assembly lines in distant lands hums with robotic efficiency, we find ourselves at the threshold of yet another revolution. The transition from Industry 4.0 to Industry 5.0 feels less like a leap into the future and more like an errant child wandering into a minefield, oblivious to the perils that lurk beneath.

Industry 4.0, for the uninitiated, is our current epoch—a grand circus of automation, data exchange, and cloud computing, where machines talk to each other, and algorithms plot the overthrow of their human overlords. It’s a world where factories have more sensors than the average conspiracy theorist’s bunker, and everything from your toaster to your toilet is smarter than the average politician.

But as we bask in the glow of our interconnected gizmos, a new dawn approaches. Industry 5.0 is rearing its handsome, silicon-sculpted head, promising to inject a dose of humanity back into the sterile, soulless realm of production. This isn’t just a pivot, folks; it’s a pirouette on the edge of a precipice.

Imagine a world where robots don’t just assemble your next smartphone but do so with a flourish, a nod, and perhaps a cheeky wink. Where AI isn’t just cold calculations but infused with empathy, designed to cater not only to your needs but to anticipate your whims. If Industry 4.0 is the meticulous accountant balancing the books, Industry 5.0 is the avant-garde artist, splattering the canvas of commerce with bold strokes of innovation.

This isn’t mere hyperbole. Industry 5.0 envisions a harmonious coexistence between human creativity and machine efficiency. It’s a delicate ballet where humans and robots hold hands and pirouette through the factory floor, each playing to their strengths. Think of it as Fred Astaire and Ginger Rogers if Ginger were a hydraulic press and Fred a coder in a hoodie.

The proponents of Industry 5.0 herald this as a new era of personalization and sustainability. Factories will no longer be the impersonal behemoths of old but tailored workshops churning out bespoke products with the finesse of a master craftsman. Your sneakers won’t just fit—they’ll caress your feet with the intimacy of a lover. Your car won’t just drive—it’ll whisper sweet nothings in your ear as it navigates the urban jungle.

But let’s not kid ourselves. This grand vision is built on the assumption that humans and robots will seamlessly integrate, that AI will evolve from its current role as an overzealous assistant to a benevolent co-creator. In reality, the road to Industry 5.0 is likely to be paved with the carcasses of failed startups and the tears of disillusioned technophiles.

We must ask ourselves: Are we ready for this brave new world? Can we, as a species, embrace this symbiotic relationship with our silicon counterparts without losing our essence? Or will we become so enamored with our digital doppelgangers that we forget what it means to be human?

The skeptics, those dour souls who see the glass as not just half-empty but contaminated, warn of the dangers. They envision a dystopian future where human workers are relegated to the sidelines, replaced by tireless automatons. They see a world where creativity is commoditized, and innovation stifled by the relentless march of machine logic.

But perhaps, in true O’Rourke fashion, we should approach this transition with a healthy dose of skepticism and a heaping spoonful of irreverence. After all, the future is a capricious beast, and our attempts to predict its course are as futile as trying to teach a cat to fetch.

As we stand on the precipice of Industry 5.0, let us embrace the chaos, the uncertainty, and the absurdity of it all. Let us march forward with a twinkle in our eye and a spring in our step, knowing full well that the journey will be as unpredictable as it is exhilarating. And if we stumble along the way, let us pick ourselves up, dust ourselves off, and laugh at the absurdity of it all. Because in the end, isn’t that what being human is all about?

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Solving the Truck Driver Shortage, Whether It Exists or Not.

Guest writer Bob Rutherford brings us to a new vision with “Solving the Truck Driver Shortage, Whether It Exists or Not.” 

Solving the truck driver shortage, whether it exists or not.

A Paper by Bob Rutherford

The truck driver shortage is the Loch Ness Monster of the logistics world. Some swear it exists. Others think it’s a myth. The rest are just trying to make a dollar off the spectacle.

On one side is the American Trucking Association (ATA), which represents big trucking companies and claim there’s a shortage of 79,893 drivers in the U.S. Conversely, we have the Owner-Operator Independent Drivers Association (OOIDA), who says not only do we have all the drivers we need, but we might also have too many.

My plan to solve this so-called driver shortage? It’s as simple as it is fantastic. Let’s start with Dwight D. Eisenhower, who warned us about the military-industrial complex. You remember Ike, right? The president told us to beware of the monster under the bed, only for us to respond, “What bed?”

Here’s the deal.

America has always been a military-industrial complex. It’s in our DNA. We churn out war machines and warriors like McDonald’s churns out Big Macs, and anyone who says “Make America Great Again” needs a history lesson and a reality check. Even on our worst day we’re still the best house in a bad neighborhood.

The machine needs to be fed. And what does it need? People. Healthy, educated, patriotic people. One key ingredient for this human smoothie? 18-year-olds.

Back in my day, when we turned eighteen it was straight into the meat grinder of Vietnam. June 1966: Career Day in the gymnasium, where defense contractors, community colleges, private enterprises and military recruiters outnumbered the kids. The Marines sweet talked us into becoming Marine recruits with promises of camaraderie and delayed entry buddy programs. My friends and I signed up faster than you can say, “Semper Fi.”

That formative experience gave me a lightbulb moment: why not solve the truck driver shortage and the immigration conundrum in one fell swoop?

Brace yourselves for my ingenious plan.

Let’s set up permanent career day centers at strategic locations. Think of them as the DMV, but with less soul-crushing bureaucracy. Eighteen-year-olds and immigrants seeking asylum walk in and they don’t leave until they’re a cog in the great American machine. Dr. W. Edwards Deming said, “It is not enough to do your best; you must know what to do and then do your best.” So, we’ll train them to do precisely what the machine needs: Warfighters. And what do Warfighters need? Supplies.

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Are You Thinking About Clowning Around with Six Sigma?

Guest writer Bob Rutherford expands upon the writings he has shared on his LinkedIn as of late with “Are You Thinking About Clowning Around with Six Sigma?”

The other day, I had a Zoom meeting with a befuddled CEO in India who was interested in me giving him the lowdown on Six Sigma since I have been writing extensively about leadership and Doctor Deming on LinkedIn.

So, with a heavy heart and a light sense of irony, here’s the breakdown of this so-called revolutionary quality management system that I shared with him:

The Great Statisticians.

Ah, the legends of modern Quality, the statistical superheroes—Dr. Shewhart, Professor Deming, Professor Chambers, Dr. Taguchi, and Dr. Wheeler. They laid down the law of quality like bosses. Deming even came up with his “14 points for management,” a kind of list of quality commandments for bewildered executives. Who doesn’t love a good commandment from on high, especially when it’s dressed up in statistical jargon?

The Dropout Disaster. 

Enter stage left, an obscure dropout from Uni and a Motorola employee, Mr. Bill Smith. He took Deming’s pearls of wisdom and, like a toddler with Play-Doh, molded them into something unrecognizable. His little experiment resulted in a quality apocalypse, with a mean shift of 1.5 sigma. Bravo, Mr. Smith! Because nothing says “quality” like a dropout with a wild idea and a dab of statistical ignorance.

The High School Huckster. 

Then there’s Harry, Mr. Smith’s partner in statistical crime. A high school teacher with the ethics of a used car salesman, Harry smelled opportunity. He concocted a theory so convoluted that even Einstein would scratch his head. His stroke of genius? Turning Smith’s catastrophe into the cornerstone of Six Sigma, complete with colored belts and logic filters. A true visionary, or maybe just a master of bamboozlement, because what’s a good scam without a touch of intentional obfuscation and some colorful accessories?

The Gullible CEO. 

But wait, there’s more! None of this would’ve taken flight if it weren’t for Neutron Jack, the CEO with a penchant for blindly throwing money at anything that sounded vaguely smart. Despite not understanding a word Harry said, Jack coughed up a cool billion like it was pocket change. Ah, corporate brilliance at its finest. In other words, who needs comprehension when you’ve got deep pockets and a desire to appear cutting-edge?

The Consultant Crawl. 

And lo and behold, with the birth of Six Sigma came a swarm of consultants, emerging from their hiding places like rats in a cheese factory. Eager to sink their teeth into the juicy pie of corporate ignorance, they led countless companies down the garden path, promising miracles and delivering mediocrity because what’s a scam without an entourage of opportunistic consultants, right?

The Fallout. 

Unsurprisingly, the Six Sigma saga ended about as well as a Shakespearean tragedy. According to the gospel of Qualpro, a whopping 91% of Six Sigma companies ended up belly-up. And let’s not forget the shining examples of success—like Ford, proudly boasting a 1 in 5 defective parts average, or Boeing, cutting costs and casualties with equal fervor. Why settle for success when you can have mediocrity and tragedy wrapped in a shiny Six Sigma bow?

The Emperor’s New Clothes.

In conclusion, dear CEOs of the world, Six Sigma isn’t just a quality management system—it’s a masterpiece of deception, a comedy of errors, and a tragedy of epic proportions. So, let’s raise our colored belts to Mr. Smith, Harry, Neutron Jack, and the legion of consultants who turned a simple idea into a billion-dollar farce. 

Bravo, indeed.

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The CSIs in the Tire Shop #technogeek

Our guest writer Bob Rutherford is back this week, along with a new hashtag (#technogeek), to talk technical about the CSIs in the Tire Shop.

At the last TMC meeting there was a lively discussion about the shock absorber and the role it plays in vehicle safety. As with most things trucking related, correct answers can be hard to come by. This is one example. The answer is totally dependent on what type of suspension system the shock has been incorporated into. 

From the textbook* on the subject, here are the various categories of suspensions: 

  Leaf spring 

  Equalizer beam:  leaf spring and solid rubber spring 

  Rubber block and torsion bar 

  Air spring:  pneumatic – only or the combination of pneumatic/leaf spring 

*Above from page 814 fifth edition Heavy Duty Truck Systems by Sean Bennett 

This white paper is concerned with only the air spring only system at this time (in bold above). The reason for this is explained in detail on page 826 about the air spring only system: 

“The primary disadvantage of the air spring is a ZERO ability to dampen suspension oscillations. For this reason, they use auxiliary dampening mechanisms such as shock absorbers.” 

Further research needs to be conducted to draw conclusions about the role of the shock in the other suspension systems listed above. One thing that is known for sure, a monoleaf spring design is very dependent on a working shock absorber as opposed to the multi-leaf spring packs have a self-damping capacity. It looks like the monoleaf design is gaining in popularity for the advertised weight savings of up to eighty-five pounds in some applications.

The more leaf springs in a spring pack the more self-damping against suspension oscillation the system will have. This reduces the need for a working shock absorber in this type of system.  

My conclusion is that on the air spring (AKA air ride) system the lowly shock has been crowned the King of Safety and needs to be recognized as such by all concerned with safety. A properly functioning shock can make the difference between a tire having the proper footprint or merely only having the equivalent of a toe print on the pavement. 

From a braking standpoint, how good is the braking system if the tires are rebounding off the pavement because the shock is worn-out? The shock is the key to keeping the tires on the road. 

Based on comments received on my prior published works I know many in the trucking industry think a shock, even on an air ride system, is not a key safety component. I am sure this is because in their mind’s eye they see an 80,000 GVW just bouncing down the interstate without a care in the world. I don’t look at that scenario; I see the last thirty seconds of an accident where a distracted driver cuts off the big rig and the driver is jamming on the brakes and turning the steering wheel with all the might the driver can muster. At that exact moment, the shocks had better be keeping the biggest and baddest tire footprint on the highway. 

So why would a truck driver drive on bad shocks? As stated, when I quoted the list of suspension systems, if the truck driver and mechanics were used to a vehicle with a leaf spring suspension, maybe worn shocks were never an issue; and that could be a very big “were never an issue.” 

In my research I have found that many tire dealers are not in the shock business and actually benefit in more tire sales when a customer brings back a cupping tire that is not covered under warranty because of a bad shock, other suspension problem, or an out-of-balance wheel end assembly. 

I have found those tire shops that see the future are using the ABC’S system (explained below) for wheel end management and so are fighting an uphill battle. 

Many drivers see a conversation in a tire shop with a CSI tone as the tire shop attempting to pull off a dreaded up sell of an unnecessary shock absorber just to pad the bill. 

Explaining the ABC’S and the CSI conversational tone with the truck owner 

It should be no mystery to anyone who has watched TV during this decade that CSI is short for Crime Scene Investigators. The ABC’S will be explained next. 

Michelin Tire Company has been distributing tire wear analysis charts to tire shops for years. The charts are titled “The Usual Suspects.”  I assume (and hope to verify someday) that someone in the Michelin marketing department saw the relationship between a tire that is dead on arrival (DOA) that like the TV show, there are always certain suspects that the death of the tire can be pinned on. 

The premise of the movie is that every time there was a crime they would round up the usual suspects, perform a crime scene investigation and figure out who done it. 

It is to the advantage of tire manufacturers to showcase the usual suspects as a troubleshooting tool for several reasons. First, they don’t have to warrant the tire and second, they might solve the mystery and have a happy customer in the future. 

I named the usual suspects the ABC’S gang. It is up to someone in the tire shop to look at the tire corpse and figure out who done it. The simple version of the gang members: 

  • Air pressure is not correct. 
    • Alignment issues 
    • Balance issues 
    • Bearing issues 
  • Centering/mounting issues 
    • Shocks & suspension issues 

It is my belief that every tire shop should have a whiteboard near the usual suspects’ chart and use it to explain what happened to the tire. 

I think every tire shop should have a whiteboard to help communicate with the driver about the wheel end system. The whiteboard could start out like the illustration, then be erased, to explain the Usual Suspects chart as it relates to the tire that arrived dead on arrival (DOA). 

As far as explaining that a shock needs to be replaced for safety reasons, the following steps need to be considered. 

First – Know how to identify an air ride suspension that needs good shocks. 

Second – Every new tire that was replaced because it was worn-out should have a new shock, again, depending on the suspension system.

Third – Further research into the cupping issue needs to be done. I think this can be a big tipoff that the shock was not replaced or there is some other unsafe condition, such as an out-of-balance wheel end that is not allowing the tire to have the proper footprint as it rotates down the highway. 

Fourth – I believe once the word is out, most tire shops will be interested in implementing the ABC’S and CSI system for their customers; the problem will solve itself.

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