Oct 9, 2017 | #MarketingMonday, #MondayBlogs
Have you ever noticed that professionals have a hard time with hearing “no” from their customers? We take it personally. We feel we are being rejected. I contend that every “no” you hear from your customer is a gift. It brings you that much...
Aug 14, 2017 | #MarketingMonday, Management, Parts, Personnel, Service, Training
Some thoughts for your consideration: You have seen over the past two to three weeks a change in the approach to the blog. We have been exposing Vimeo based film clips. You have seen our promotional trailer, the animation of Socrates, an introduction to the company...
Aug 14, 2017 | #MarketingMonday, #MondayBlogs, Parts, Training
Sometimes, a part won’t be available within your store, or your chain of stores, or from your supplier, OEM. When a backorder takes place, you can never forget to conduct an analysis of WHY this has happened. If our customers tell us what they want,...
Aug 7, 2017 | #MarketingMonday, #MondayBlogs, Marketing
There’s always some crossover between our industry, and the automotive industry, the aviation industry, trucks, trailers, and so on. When we think about marketing, we automatically think of the end result of all of our marketing endeavors: a sale. But in order...
Jul 31, 2017 | #MarketingMonday, #MondayBlogs
For this week’s contribution to #MondayBlogs and our very own #SocratesSays, it seemed appropriate for someone other than Ron to write the post. So, you are stuck with me, Caroline A. Slee, for this blog post this week. At this point, I’m certain that you...
Jun 12, 2017 | #MarketingMonday, #MondayBlogs, Training
Last week, I mentioned that we have been working with Xfinigen Media Productions here, and filming numerous videos to add into our classes. Today, I’m thrilled to present to you our very first video: the Learning Without Scars Promo Trailer. The video below will...
