HCC: Service Pricing

Too often, dealerships call around to the neighboring dealers and ask for their service pricing. While it is understandable to want to know what the pricing is in your territory, it is more important to develop the price structure that is required to attract the business and also produce the profit necessary to operate a dealership.

We will expose the “peanut butter” labor pricing for what it is – an over-simplified, unrealistic pricing mechanism – and provide an alternative to consider. It all starts from the skills of the men, as well as the degree of difficulty of the work involved. This requires that we know the skills of the men we employ, and then use their skills on jobs that match that skill. Consider that the wage that is paid to the men is a direct reflection of the skills that the men have, and we have a starting point to determine labor rates. It is called a “wage multiple.”

This methodology has been in use for a long time, but not by sufficiently large numbers of dealerships.  Currently, most of us over-price low skill work and underprice the high skill work. We will define and describe the wage multiple so that, upon the completion of this class, the participants will be able to return to work and recalculate their labor rates with this new method and evaluate whether or not they should apply it in their Service Department.

HCC: Service Organization

The organization of a service department is about more than technicians and clerks and management. Designing the structures is about facts and not feelings. The time for shop and field jobs starts the design. The technology, tooling, and processes used take us the rest of the way. Exploring the service department organization from a factual foundation is the goal of this program.

The density of supervision to technician has long been in dispute in this Industry. This program aims to put that dispute to rest by providing definitive measures of labor efficiency and quality at the forefront, and not having “cost” drive decisions about those two fundamental elements of a service department. From Roman times to the current US Army supervision has been a constant and defining attribute of high performance. We discuss the appropriate levels of supervision and provide a model for the participants to use for their business.

The clerical support in a Service Department covers all aspects of record management, as well as labor controls, job controls, job process and work in process, as well as everything to do with warranty and technical documentation, either in printed or electronic format. The dealer business system is critical in supporting this function. This program will be of benefit to everyone in management and supervision of the service function.

HCC: Service Flat Rate Standard Times

Customers want to know how much the repair work will cost before they approve the job you will perform. We have to provide this important information. In order to do this, we must manage our repairs with job codes. We must determine standard jobs, and then track them every time we perform them. In this way, we can develop a “standard time” which is different than average time. You will learn the secrets of flat rating in this very detailed program.

The job code structure is where this begins. The manufacturers provide a job code for use with warranty jobs. This is the same logic that dealers must use to manage the repair and maintenance jobs. The code needs to be easy to understand and search out in a file or on a system. Once we have the job codes, then the inspections and job structures need to follow the same logic. How to develop the job codes and then utilize them to develop and manage history is a critical element of this program.

The determination of the standard time is also misunderstood by most. It is NOT about the average time to perform the job. Learn the perils of assuming all the risk on jobs, and how to provide for those risks with standard times. This program will be of value to anyone in management who wants to move away from a job shop structure.

HCC: Service Shop Floor Scheduling

Our customers all want predictable, consistent, high quality service work. But, equally important to them is a completion date for the work you are doing for them. You need to be able to provide a completion date, and you need to meet that date. To do that requires very specific activities and deliveries. Parts, labor, supplies, and outside purchases all are involved. This program will help you learn how to establish and manage shop schedules. To date, in most surveys on customer attitudes, customers indicate that they want “honesty” in the top five. That should tell us that completion dates, which are rarely met, is an area that needs a lot of attention.

This program leads to the items that are required in developing a schedule that can be met for all customers and internal departments. The typical rationales used to explain away why completion dates are rarely met are exposed and dealt with in a manner that allows acceptance of the need to change approach.

Each day, each technician needs to be given eight hours of labor, but no more than eight hours of labor. This requires that each job have work elements that are never more than eight hours in length, so that the answer to the question “will you complete everything I gave you to do today?” will be either yes or no. If yes, then the schedule is intact. If the answer is no – that will be dealt with in this program.

HCC: Service Maintenance

Everyone knows about the repair and rebuild business. That is where the excitement is for technical people. In the product support business, we have two major goals: reduce the owning and operating costs for the machine owner, and protect the residual value of the machine. The first step to understanding how to reduce owning and operating costs is to understand the importance of the maintenance service recommended by the OEM. Most customers view maintenance as the necessary evil of changing fluids and filters. There is much more to it than that. How to develop a maintenance program to reduce those operating costs is the theme in this program.

There is a fundamental conflict that has to be dealt with in the labor management group. Maintenance is boring, anyone can do it. In fact the OEM dealer has less than 6.5% of the maintenance market. Nearly 90% of the maintenance is done by a customer mechanic. Yet survey data indicates that nearly 90% of the customers would give the maintenance business to the dealership if their price was less than what the customer currently pays.

This program will discuss the methods and processes to follow in order to be able to meet that price and performance need.

HCC: Service Balanced Scorecard

In the service business we communicate with the marketplace in a variety of methods. We deal with various systems, manually and technologically. We have a responsibility to serve and retain customers while at the same time we have to make money for the business. This is a complicated business.

To assist us in managing the business and help us implement our company strategy we use a business tool that is called the “Balanced Scorecard.” The Balanced Scorecard was developed in the 1990s, designed for use in the planning and implementation of a company’s strategy. The scorecard looks at your business from four directions; finance, internal, innovation and customer. From this vantage point the company can develop a strategy as part of their operating plan.  These plans are meant to help a company achieve its goals.  If a plan cannot be agreed upon and effectively executed, a business cannot effectively reach its goals.

In this class, you will learn the ins and outs of this valuable tool, and the costs we pay in our business when we fail to execute our plans for success in our market.

HCC: Service Leadership

The management and supervision in business is in many cases misunderstood. You manage process but you have to lead people. Often, we get consumed by our need to improve our processes. Since the 1980’s with the “Japanese” continuous improvement movement we have been obsessed with eliminating non-value added, tasks and processes. But what have we done to inspire management to improve their ability to lead their employees.?

Leadership is a complicated function. It involves compassion, courage, trust, integrity, commitment, loyalty, inspiration, and communication. A true leader will take people to places that they would not have gone to on their own. This program explores the true meaning of leadership and talks about differing leadership styles and their impact on performance.

Leadership has to ensure that the day to day operations are performing and at the same time they must focus on the future. They also have to understand and accept how important managing change is to improvement. They have to be able to look at their businesses with “fresh eyes” to ensure that they can identify and eliminate their “sacred cows.” This is a critical class for anyone in a leadership position.

HCC: Service Change

Dealing with change is one of the biggest challenges we face in our lives. It will also be one of the largest challenges you face in creating value for customers and remain relevant in the supply chain. Jack Welsh is famous for saying “When the world around you is changing faster than you are…. the end is near.

Look around. Look what has happened in only just the past two decades; Cell Phones, Smart Appliances, Artificial Intelligence to name just a few. Look also at the changes in the equipment we support; computerization of componentry, telematics, etc. Now look at your business internally. What changes have you made in how you do things? This program covers all of these issues.

It is critical that we know how to lead through these periods of rapid change. We have to be able to communicate effectively. What are we doing? Why are we doing it? And how we get everyone committed to these changes is covered in detail in this comprehensive class.

Managers must understand how to engage their team, and lead the business, through change. You will learn how to effectively manage change, become consistent in identifying and resolving critical change issues and innovating in how you do the work and find new and different ways to grow is covered in detail. Don’t miss this important class.

HCC: Service Art of the Possible

The work in a Service Business within the Construction Equipment Industry is complex and filled with details. It is within this environment that our employees work day in and day out. These people who I call your “heroes” are the warriors that make your business a success.

The technicians have a forward workload that leaves little room for inefficiency or ineffectiveness. In the shop or the field whether for repair or maintenance or rebuilds the work never ends. Your “heroes” do incredible work keeping up with this activity. They work in difficult working conditions, they deal with specialized equipment and tooling, they do inspections, prepare equipment for sale and make ready equipment for rent and lease. They get to the end of the day and take a deep breathe to indicate that they made it through another day. They deal with the Art of the Possible every single day.

In this class we will explore the major pillars that comprise your business; Buildings, Inventory, People, Technology, Purchasing and Employee Development. We will then apply and show you how to apply the Art of the Possible.

HCC: Service Activity Based Management

The use of activity-based management as a management tool, has been relatively recent in our Industry. It was an unintended consequence of the work of Edward Deming, in Japan, and allows dealerships to review activities in a different manner. The use of the sales per employee implies a series of activities and relationships to our work that relies on historical approaches and does not take into account the opportunities to reinvent the operations of the department.

Our business is based on satisfying customer requirements. In order to be able to satisfy these needs we must better utilize technology and information in better and different manners. In many cases organizational transformation, has rarely been done without the attendant review on process effectiveness and market coverage methods.

This program will expose a series of thoughts that will allow the learner to be better able to evaluate the processes and methods in use today. The business world has been inundated with various “new” thinking approaches. This is Industrial Engineering at its’ root which morphed into the Continuous Improvement Movement, to Kaizen, then Six Sigma and finally the 5 S approach today. Each of these approaches is married to financial reporting which allows a more comprehensive review of all we do from an activity-based perspective. You will never regret taking this class.