With dramatic changes across the supply chain and increasing pressure on dealers to retain their customers, understanding the causes of customer defections has become more important than ever. A complaint is, in many ways, a gift—the customer could have simply walked away without saying a word. Buying patterns and order characteristics now offer clear, actionable insights, and traditional processes such as the Complaint–Cause–Correction structure have become even more valuable in guiding effective responses. This comprehensive skills assessment evaluates all of the knowledge and competencies required for the Inspector role.
With rapid advances in technology and the evolving needs and expectations of buyers, customer loyalty has become a critical component of doing business. Too often, organizations have prioritized profit over people, leaving employees with workloads that are increasingly difficult to manage. In this environment, our ability to communicate effectively with customers, suppliers, and colleagues—and to respond accurately to their questions—has become essential. The customer service communicator plays a central role in this effort and is also responsible for training and mentoring other customer‑facing personnel. This comprehensive skills assessment evaluates all competencies required to perform the customer service communicator function.
As distribution networks for construction equipment become increasingly driven by performance standards and cost control, the importance of strong customer service has never been more evident. Modern Dealer Management Systems now provide comprehensive data analytics, life‑cycle management statistics, and detailed reporting on market potential and market capture. Leveraging these tools effectively demands exceptional customer service leadership. This comprehensive skills assessment evaluates all competencies required to perform the customer service manager function.
With dramatic changes across the supply chain and increasing pressure on dealers to retain their customers, understanding the causes of customer defections has become more important than ever. A complaint is, in many ways, a gift—the customer could have simply walked away without saying a word. Buying patterns and order characteristics now offer clear, actionable insights, and traditional processes such as the Complaint–Cause–Correction structure have become even more valuable in guiding effective responses. This comprehensive skills assessment evaluates all of the knowledge and competencies required for the Inspector role.
With dramatic changes across the supply chain and increasing pressure on dealers to retain their customers, understanding the causes of customer defections has become more important than ever. A complaint is, in many ways, a gift—the customer could have simply walked away without saying a word. Buying patterns and order characteristics now offer clear, actionable insights, and traditional processes such as the Complaint–Cause–Correction structure have become even more valuable in guiding effective responses. This comprehensive skills assessment evaluates all of the knowledge and competencies required for the Inspector role.
With dramatic changes across the supply chain and increasing pressure on dealers to retain their customers, understanding the causes of customer defections has become more important than ever. A complaint is, in many ways, a gift—the customer could have simply walked away without saying a word. Buying patterns and order characteristics now offer clear, actionable insights, and traditional processes such as the Complaint–Cause–Correction structure have become even more valuable in guiding effective responses. This comprehensive skills assessment evaluates all of the knowledge and competencies required for the Inspector role.
With dramatic changes across the supply chain and increasing pressure on dealers to retain their customers, understanding the causes of customer defections has become more important than ever. A complaint is, in many ways, a gift—the customer could have simply walked away without saying a word. Buying patterns and order characteristics now offer clear, actionable insights, and traditional processes such as the Complaint–Cause–Correction structure have become even more valuable in guiding effective responses. This comprehensive skills assessment evaluates all of the knowledge and competencies required for the Inspector role.
In the parts business we communicate with the marketplace in a variety of methods. We deal with various systems, manually and technologically. We have a responsibility to serve and retain customers while at the same time we have to make money for the business. This is a complicated business.
To assist us in managing the business and help us implement our company strategy we use a business tool that is called the “Balanced Scorecard.” The Balanced Scorecard was developed in the 1990s, designed for use in the planning and implementation of a company’s strategy. The scorecard looks at your business from four directions; finance, internal, innovation and customer. From this vantage point the company can develop a strategy as part of their operating plan. These plans are meant to help a company achieve its goals. If a plan cannot be agreed upon and effectively executed, a business cannot effectively reach its goals.
In this class, you will learn the ins and outs of this valuable tool, and the costs we pay in our business when we fail to execute our plans for success in our market.
The second part of the “becoming a professional salesman” series continues from the first part. All of the various steps in selling are discussed in this webinar, which is the second of two parts. This part deals with the discussions with the customer during the selling process: explaining the benefits, meeting the objections, and closing the sale. This requires that a lot of skills be present. This is where the salesman earns his money by proving to the customer that what he is selling is what the customer wants and needs. A good salesman does not sell anything – the customer buys from them.
Understanding the importance of product knowledge, the features and benefits of all the products and services at hand, and being able to deal with any objections that might come back from the customer are the core of the sales process. The final result is a sale, yet closing the sale is not as straightforward as it seems.
This second part of professional selling covers the final elements necessary to obtain the business. Without obtaining the business, the benefits of having professional salesmen covering the marketplace are lost.
In this lecture, I will be giving you an overview of marketing research. We will begin with the definition of marketing research, highlight the importance of marketing research to management to be able to understand the ever-changing marketplace. We will link this “need to know” to the need for the marketing researcher to take a proactive role in the company and discuss many of the uses of marketing research.